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Why Businesses in Australia Must Leverage the Benefits of Digital Marketing?

Businesses have become significantly dependent on digital marketing in today’s era. It is helping them establish themselves as credible businesses online. Thanks to the advent of digital marketing, businesses are now able to scale up in Australia at a much faster rate.

The key to growing digitally is to get it done appropriately. You can always reach out to experts who have excelled in this field and helped numerous other brands. One such leading agency is Creato. Established in 2015, Creato helps in running proper digital campaigns. They establish and follow SEO standards to boost the business.

In addition to their digital marketing expertise, their prowess in logo design is unmatched. If you’re looking to create a compelling brand image, you might want to check out the logo design by Creato.

If you want to explore the perks of digital marketing, too, Creato can be the perfect place to start!

6 Reasons Why Businesses in Australia Must Opt for Digital Marketing

Digital marketing has become an undisputable part of businesses in Australia. If you want to grow organically and make your presence known online, digital marketing can greatly help.

Below are some of the prominent reasons why digital marketing is taking the front seat in Australian businesses:

Increased Internet Penetration in Australia

It is anticipated that by 2028, there will be 24.19 million users in Australia. As of 2023, there are 22.76 million internet users in Australia. In terms of mobile, around 22.06 million users use the internet. The increasing internet and smartphone penetration have made it essential for businesses to be available online.

With the help of the internet and digital marketing, you can reach out to a wider audience. This will help in establishing more business credibility.

Changing Consumer Behaviour

The shift from brick-and-mortar shopping to online has been one of the major impacts of digital marketing. This shift has brought about a significant rise in the eCommerce industry. Customers today want ease and convenience, which online shopping offers.

Besides eCommerce channels, many people also prefer purchasing from social media. This has been helping them bring a significant revolution. Now that customer behaviour is changing, businesses are gradually adapting to it. Most of them are establishing websites, listing with eCommerce vendors and being active on social media. Through each platform, they are promoting themselves and making their business known.


Cost-Effectiveness of Digital Marketing

It’s important to note how affordable digital marketing is. The cost of setting up billboards and distributing flyers can often put stress on your pocket, especially for small businesses. On the other hand, advertising via digital marketing is no big challenge. As long as you’re showcasing your legitimate brand, you are good to go.

Small and medium-sized businesses can invest very little for online marketing purposes. The return that they receive from the investment is quite high. Small and medium-sized businesses benefit from leveraging the power of social media because the campaigns provide better reach and aren’t limited to a particular area.

Targeted Marketing and Personalisation

In the offline market sector, reaching out specifically to your target audience was often challenging. Well, digital marketing has helped to eliminate the risk and allows you to reach specifically to your target audience. While running campaigns, you can define who your ideal audience is. As a result, with targeted marketing, they only reach specific customers.

Digital marketing helps in customisation and personalisation. Personalisation helps reach out to the audience for whom your products are supposed to be. This helps in promoting a smooth flow across the funnel.

Measurable Results and Data Analytics

Digital marketing provides access to real-time data on how your products are performing. With real-time analysis, you get an opportunity to understand your business performance better. Since digital marketing doesn’t restrict you to a particular geography, keeping track of data manually can be a problem.

Integrating tools across different platforms gives your business a significant boost. When you get real-time data, you can optimise the strategies appropriately. You can increase ROI on the business by conducting A/B testing and optimising strategies.

Competitive Advantage and Market Reach

Digital marketing paves the way for competitive marketing. You can stay ahead of your competitors if you run the campaigns properly. By avoiding the risk of geographical limitations, you can expand your market and stay ahead of the competition.

Creato helps in fostering market research. They help you establish a reach in a strong competitive market. As a result, they boost the presence and enhance the brand value.



The benefits of digital marketing are numerous, and through every channel, they’d help to establish a strong brand presence. Since there isn’t any geographical limitation, you can cater to customers’ needs across Australia as a brand. As a result, you will be able to reap a higher return on investment.

Most businesses are adopting digital marketing to take their business to new heights. So, why would you stay behind? With the assistance of Creato experts, you can make your business a significant success. They’d implement the right digital marketing strategies, which can eventually take your business to new heights. So, make sure to contact Creato to know more!


IEMLabs is an ISO 27001:2013 and ISO 9001:2015 certified company, we are also a proud member of EC Council, NASSCOM, Data Security Council of India (DSCI), Indian Chamber of Commerce (ICC), U.S. Chamber of Commerce, and Confederation of Indian Industry (CII). The company was established in 2016 with a vision in mind to provide Cyber Security to the digital world and make them Hack Proof. The question is why are we suddenly talking about Cyber Security and all this stuff? With the development of technology, more and more companies are shifting their business to Digital World which is resulting in the increase in Cyber Crimes.


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