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How to Enhance Your Website Design with Animations

Your brand’s website is more than just a website. It’s a page that shows exactly what your business is all about. In addition to showcasing your products and services, your website should also show off your company’s personality. There are many different ways you can do this in your website design from the overall aesthetic to the tiny details. So here is how to enhance your website design with animations.

Add Scroll Through Button Animations

Ever get to the bottom of a long website and realize you needed to see something back at the top? Instead of having your users endlessly scroll back to the top of the site you can enhance your design with scroll-through animations. Scroll-through button animations can be added into websites seamlessly.

The scroll-to-top button won’t pop up until a user starts scrolling down the page. You can put this in the bottom right-hand corner to avoid any accidental clicks. Then, once a user is ready to go back to the top of the page all they have to do is click the button. Button animations are simple to add to existing web design and perfectly enhance the user experience.

Include Navigation Animation

Navigation animations are some of the most common animations found on websites. Your site may already have some! But if you don’t they are easy animations that add motion to your site.

Navigation animations make it easier for users to find different parts of your website. They make it so users spend less time looking for different pages on your website. These animations can also prompt users to spend more time exploring your site. Instead of being distracted by white space on the site, they’ll be more intrigued to click on what is next when you add navigation animations to your website.

Loading Animations

There’s nothing worse than going through a website and having to wait for the next page to load. If users are stuck on a loading screen for too long they may want to leave the site. You can easily enhance your website and solve this problem by adding loading animations.

Loading animations should be fun to watch and engaging for the user. This will take away from the negative experience of having to wait for the page to load. Some common loading animations include progress bars that fill in as the site is loading. Using loading animations is a great way to add a personal touch to an otherwise negative user experience.

Post Slideshows

If your site incorporates a lot of images, slideshows and photo galleries are incredible additions to post to your site. When you have a slideshow, you make it easy for users to scroll through a lot of photo content at once. It also makes it easy for users to see the photos they want and then get back to other parts of your site.

The slideshow animation can move on its own when someone lands on the page. You can control the speed of the slideshow so it doesn’t go by too fast. Including an eye-catching slideshow animation on your site can prompt people to click on different pages on your site when they see products that pique their interest.

Add Animated Backgrounds

Another way to keep users interested in your website is to add an animated background. Backgrounds provide a ton of visual interest to your site. You can easily add animations that have to do with your products and services. Or, you can put a simple animated background that just adds a nice touch to the page. Having more visually appealing elements can encourage users to spend more time on your site.

Include Scrolling

Many of your users may be viewing your website on mobile. Even if users visit your site on their desktop, scrolling animations are a great enhancement to any website. Scrolling animations make the pages move while the user scrolls. These make it easy for a user to read along with a blog post. Or they can perfectly scroll through products. Scrolling animations are fluid and make the user experience more seamless. Not to mention scrolling animations are great for mobile sites. Adding any animation that makes your site easier to use is always a win.


Your website design should reflect the personality of your business while also staying conscious of the user experience. The easier it is for users to navigate your site, the more likely they will be to stay on your website. And the longer they stay on your site, the higher the chances are they may make a purchase. Animations are an easy way to enhance your website and make it more enjoyable for every user that visits your page.

IEMLabs is an ISO 27001:2013 and ISO 9001:2015 certified company, we are also a proud member of EC Council, NASSCOM, Data Security Council of India (DSCI), Indian Chamber of Commerce (ICC), U.S. Chamber of Commerce, and Confederation of Indian Industry (CII). The company was established in 2016 with a vision in mind to provide Cyber Security to the digital world and make them Hack Proof. The question is why are we suddenly talking about Cyber Security and all this stuff? With the development of technology, more and more companies are shifting their business to Digital World which is resulting in the increase in Cyber Crimes.


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