The affiliate fraud industry is booming, and it’s only going to get bigger. Unfortunately, this also means that the industry is full of scammers and criminals who are looking to make a quick buck at the expense of others. But not all hope is lost! There are a number of startups out there that are working hard to change the affiliate fraud industry for the better. In this blog post, we will introduce you to 10 of these startups and tell you what makes them so special. We believe that these startups have the potential to make a real difference in the world of affiliate marketing, and we hope you do too!
What is Affiliate Fraud?
Affiliate fraud is one of the most common types of internet fraud. It occurs when an affiliate, or publisher, promotes a product or service on behalf of a merchant but does not actually purchase the product or service themselves. The affiliate then keeps the commission they would have earned from the sale.
There are two main types of affiliate fraud: click fraud and traffic fraud. Click fraud occurs when the affiliate generates fake clicks on their own links in order to earn commissions. Traffic fraud occurs when the affiliate sends fake traffic to the merchant’s website through bots or other means.
Both types of affiliate fraud can be difficult to detect and prevent. According to SEONs affiliate fraud article, though it’s difficult to detect these frauds, merchants are advised to carefully monitor their affiliates and look for signs of fraudulent activity. They can utilize software solutions to monitor traffic and they will be able to prevent fraud.
Having looked at what affiliate fraud is, let’s now look at the 10 startups that are changing the affiliate fraud industry for the better:
10 Startups Changing the Affiliate Fraud Industry for the Better
1. SEON: Affiliate Fraud Software Solutions
SEON is the first startup that appears on our list. They have created a comprehensive affiliate fraud software solution that helps mitigate risk and protect your brand from fraudsters. With their advanced data analytics and machine learning capabilities, they can detect and prevent fraudulent activity before it happens.
When it comes to affiliate fraud, time is of the essence. You need a solution that can quickly identify and stop fraudulent activity before it causes damage to your business. SEON’s software solutions are designed to do just that.
The software is not only easy to use, but also provides a wide range of features that can be customized to fit your needs. With SEON’s affiliate fraud software solutions, you can:
- Monitor traffic in real-time
- Flag suspicious activity with customizable risk rules
- Get detailed insights into devices and partners
- Take action against fraudsters quickly and easily
With these powerful tools at your disposal, you can focus on growing your business without worrying about losing money to fraudulent affiliates.
2. Trend Micro Fraud Buster:
This startup is on a mission to expose and eradicate affiliate fraud. They have a module that helps prevent affiliate fraud. This module uses machine learning to analyze traffic and identify patterns associated with affiliate fraud. Identifying these patterns can help online retailers and other businesses avoid being scammed by fraudulent affiliates.
Fraud Buster is available in two versions: the standard version and the premium version. The premium version gives you more detailed information about the message, such as whether it’s been seen before and where it was sent from. It also includes a phone number lookup service so you can see if the sender is using a spoofed or fake number.
Fraudulent affiliates often also use fake websites or bots to generate clicks on affiliate links. They may also pay for fake reviews or use other deceptive tactics to boost their commissions. The new module in Trend Micro Fraud Buster can also help businesses protect themselves from these scams. By identifying the patterns associated with affiliate fraud, they can block fraudulent traffic.
3. APPnexus
APPnexus is a leading provider of advertising technology services. Their solution gives publishers, advertisers, and networks access to the tools they need to manage programmatic advertising effectively. Though it mainly focuses on ads, it’s also helpful in affiliate fraud detection and prevention.
Offering fraud protection for their customers is one of APPnexus’ top priorities. They maintain strict standards for traffic quality and have a dedicated team that monitors ad performance in real-time to ensure that their ads are shown on high-quality websites only. They also use advanced algorithms to block suspicious activity, ensuring that advertisers only pay for legitimate clicks and conversions.
What sets APPnexus apart from other programmatic advertising platforms is its focus on fraud protection. The company has developed a suite of tools to help publishers and advertisers protect their programs from fraudsters. These tools include:
- AppNexus Fraud Protection: This service uses a combination of machine learning and human analysis to identify and block fraudulent traffic.
- AppNexus Brand Safety: This service protects advertisers’ programs from being associated with unsafe or offensive content.
- AppNexus Site Verification: This service helps publishers verify that their website meets industry standards for quality and compliance.
- AppNexus Publisher Protection: This service helps publishers protect their programs from malicious actors who seek to exploit vulnerabilities.
- AppNexus Education: This resource provides educational materials on programmatic advertising, fraud protection, and brand safety.
4. Anura.io
Anura.io is another startup fighting the good fight. It helps affiliate marketers detect and prevent fraud. The company was founded by two former ClickBank employees, who saw the need for a better fraud detection solution in the industry.
Anura’s platform uses machine learning to identify patterns of fraudulent activity, and then alerts the affiliate marketers to take action. The company has been growing quickly and is now used by some of the largest affiliate networks in the world.
If you’re an affiliate marketer or are thinking about getting into the industry, Anura is definitely worth checking out.
5. LexisNexis Risk Solution:
This startup provides a secure platform for businesses to manage their affiliate relationships. When it comes to affiliate fraud detection, LexisNexis Risk Solutions is a top resource. They have a wide range of products and services that can help you detect and prevent fraudulent activity.
One of the most popular products offered by LexisNexis Risk Solutions is their Affiliate Fraud Detection Service. This service helps you identify potential fraudulent activity by analyzing your affiliate traffic data.
In addition, they offer training and support to help you get the most out of their products and services.
6. Sift:
This startup offers a number of services that help businesses protect themselves from affiliate fraud. These services include malware scanning, phishing protection, and real-time alerts.
Additionally, you can easily detect and prevent fraudulent activity on your site using Sift. This is done by proactively stopping transaction fraud and chargebacks.
Sift works with advertisers and affiliates to help them avoid fraudulent activity and protect their investments. They also provide transparency into the affiliate marketing industry so that advertisers can make informed decisions about their partners.
7. Ipqualityscore:
Ipqualityscore is one of the perfect solutions for affiliate fraud prevention. With their easy-to-use interface, one can automatically block and filter the worst quality affiliate traffic and filter invalid clicks from suspicious publishers and brokered channels.
Ipqualityscore also offers a wide range of other features like fraud monitoring, chargeback protection, and real-time alerts. These features make it easy for businesses to protect themselves from affiliate fraud and grow their business.
8. Forensiq
Forensiq is another startup that will change the affiliate fraud industry for good. With Forensiq, businesses can avoid being cheated out of their advertising budgets, and marketers can be sure that their campaigns are running smoothly without any fraudulent activity.
Forensiq is a reliable and effective solution for both ad and affiliate fraud detection, and it’s easy to see why so many businesses and marketers rely on it. machine-learning technologies make it an indispensable tool in the fight against fraud, and its ease of use makes it a user-friendly solution for businesses of all sizes.
Their platform includes a number of features, such as real-time alerts, automated fraud prevention, and human verification.
9. Signifyd
Signifyd is the world’s largest provider of Guaranteed Fraud Protection. Though their main aim is to protect online retailers against fraud, chargebacks, and customer dissatisfaction. They also help to protect against affiliate frauds. Their proprietary technology platform analyzes billions of data points to guarantee every order, so retailers can focus on selling more.
Founded in 2011, Signifyd is headquartered in San Jose, CA, and backed by Andreessen Horowitz, Commerce Ventures, Index Ventures, and Menlo Ventures. They are a team of passionate problem-solvers who are redefining what it means to be secure online.
10. Riskified
Riskified has been featured on Forbes, TechCrunch, and The Wall Street Journal. They have a strong team with experience in data science and risk management.
Riskified is an eCommerce fraud prevention company. It uses machine learning to identify fraudulent orders and help businesses approve more good orders. Riskified also helps affiliate fraud detection by identifying which affiliates are driving high volumes of low-quality traffic. This allows businesses to focus their resources on quality affiliates and improve the overall performance of their affiliate program.
Conclusion
Affiliate fraud is a big problem in the online marketing world, costing businesses billions of dollars each year. But the startups described above are going to change the fraud industry for the better.
