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The Anatomy of Effective Logo Design: Key Principles and Practices

You can’t afford NOT to have a logo for your brand.

A logo makes a brand that much more memorable.

A recent study found that the human brain can process visuals 65% quicker than texts.

And that’s what you can’t afford to overlook.

This article will walk you through the best logo design practices to help you create your dream logo—a logo that is memorable and keeps people coming back.

Without wasting your time, let’s jump right into it.

1. Simplicity

As much as these flamboyant logos look like, they are not very practical. In other words, simplicity reigns supreme in the vast world of vibrant and colorful logos.

According to Linearity, a brand with a simple logo design is 64% more likely to be recommended by consumers.

For example, this timeless Nike check logo

Nike check logo

It is as simple as it gets. Yet, it speaks volumes.

Another example is Shutterstock. One of the largest online image directories. Arguably, the largest one. The site also has a logo that is very simple yet transcends the chains of time.


The Shutterstock website logo is simple, yet it is enough to know everything about the brand.

How to Achieve Such Simplicity?

You can easily create a simple yet effective logo design using appropriate typeface and fonts.

Any skilled artist in logo design in Los Angeles, or even anywhere else in the world, can easily create such a logo.

However, if you choose to work with them, make sure to speak to them about your expectations so you both are on the same page.

2. Memorability

A well-crafted logo can enhance your brand recognition by as much as 80%.

And you have to gain that attention in order to make sales. The easiest way to make a logo more memorable is by standing out from the competition.

Although a brand is more than just a logo, having an amazing logo doesn’t hurt.

A study also found icons tend to stick more in consumers’ minds than wordmarks or lettermarks.


The McDonald’s logo is as memorable as it gets.

3. Versatility

Another important factor that plays a pivotal role in logo design is versatility. Your logo will be posted and used on various screen sizes and applications.

The best way to ensure your logo fits all screen sizes is by using HD pictures and the appropriate format. As a rule of thumb, your picture should not be big enough to cause trouble with the loading speed, and it shouldn’t be light to the extent that it loses quality.

Solution: Use nextgen image formats such as wepb, avif and svg.

4. Timelessness

Following the trend is an excellent marketing principle. However, that’s not the case when it comes to logo design.

Following the trend might cause your business to collapse when the trend ends.

Solution: Choose timeless designs and logos. We just saw an example of a timeless logo above. Nike’s checkmark is a classic logo relevant to incoming generations.


5. Originality

As the name explains, a logo’s originality is as important as anything else on this list. Try to create the original name, original design, and original tagline. Your brand logo has to stand out. Otherwise, according to Statista, you’ll get lost in the voice of 333 million businesses out there.

6. Typography

Typography can break or make your logo. Choosing a font is way more than just what you like. Font can convey your brand message and emotions. Below are a few fonts and what they mean:

  • Serif fonts — Serif fonts provoke the emotions of stability, tradition, intellect, and formality. Serif fonts are the typical old-school fonts with strokes at the ends. For example, Times New Roman and Playfair Display.
  • Sans Serif — The psychological association of Sans-serif fonts is progressive, informal, open, and friendly. Examples are Montserrat and Roboto.
  • Scripts — These fonts are associated with creativity, amusement, fun, childishness, and romanticism. Some examples are Great Vibes, Sofia, and Berlinsa.

You must choose a typeface that matches your brand’s morals and values.

7. Color Theory

Color Theory

Not only shapes and fonts, but colors also play a vital role in how people perceive your brand. So, it’s essential to go for colors that make people feel encouraged and emit positive vibes.

However, every color is associated with positive and negative emotions except for a few.

Below are a few colors and what they mean:

  • Red is associated with love, passion, excitement, love, confidence, and comfort. It is also tied with negative emotions like anger, violence, and fire.
  • Orange is one of the unique colors that doesn’t have any negative vibes. However, positively, it is tied with excitement, health and vitality, enthusiasm, seasonal change, and affordability.
  • Yellow is the color of sunlight and is known to ooze emotions like cheerfulness, attention-grabbing, happiness, and hope. Yet, some associate it with negative emotions like anger, frustration, and deceit.
  • Green’s positive traits are nature, growth, calm, soothing, fertility, good luck, harmony, and balance. And negative ones are jealousy, envy, and greed.

In such a way, every color has a meaning. And choosing the one that resonates with your brand can change the way the coming visitor looks at your site.


There you go!

Now you know how to create a logo that can make a lasting impact on your visitors.

In a nutshell, your logo is the face of your brand, and to ensure it always looks fresh and perfect, remember to keep it polished.

Remember the rule: your logo should be

  • Simple
  • Memorable
  • Versatile
  • Timeless
  • Original
  • Typography should be top-notch
  • Understand the meaning of colors and try the best one for your business.

And that’s the simple formula for an effective logo.

Author Bio:

Emin is the lead logo designer at Los Angeles-based Amberd Design Studio. On his free time he loves writing articles about logo design, graphic/web design.


IEMLabs is an ISO 27001:2013 and ISO 9001:2015 certified company, we are also a proud member of EC Council, NASSCOM, Data Security Council of India (DSCI), Indian Chamber of Commerce (ICC), U.S. Chamber of Commerce, and Confederation of Indian Industry (CII). The company was established in 2016 with a vision in mind to provide Cyber Security to the digital world and make them Hack Proof. The question is why are we suddenly talking about Cyber Security and all this stuff? With the development of technology, more and more companies are shifting their business to Digital World which is resulting in the increase in Cyber Crimes.


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