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What’s The Klaviyo Craze All About? Klaviyo Explained

For the past few years, the e-commerce industry has been experiencing a somewhat significant boom. The process of buying and selling goods and services has been steamrolling in the direction of the internet for some time, even before the influence of a global pandemic. Of course, the closure of a huge portion of physical stores, coupled with the majority of people being housebound with devices aplenty, has inevitably accelerated this process. Nonetheless, this multi-billion dollar industry, in which Klaviyo is a major player, is growing by the day.

What is Klaviyo?

Put simply, Klaviyo is a platform that enables you to build an email list for your e-commerce store, and send custom-designed emails to them both in automated and manual ways. Think of Klaviyo as the army of salesmen which nurtures and sells to your customers – think of Kensington Media House as that army’s generals. Every e-commerce email you see, be it by the business themselves or through a Klaviyo Agency Ireland such as Kensington Media House, will have been built on software such as Klaviyo. In fact, Klaviyo claims to have over one million businesses across almost 200 countries using their e-commerce email marketing platform, generating over $50 billion USD in sales between them. But why Klaviyo?

Benefits of Klaviyo

As an agency designated by the company themselves as a Klaviyo Agency Ireland, we can vouch for the fact that their e-commerce email marketing platform has a range of features which make it an attractive prospect for business owners. Online stores using their software are finding it incredibly easy to set up and use. The majority of first-time entrepreneurs are unlikely to be familiar with creating a thoughtful CRM programme, so Klaviyo make it a simple process. Building an email marketing programme around your existing brand is extremely viable due to their automation templates and, as any online store is likely to entail the exchange of money and personal financial details, they ensure their data remains secure, protected and reliable.

Klaviyo also offer 24/7 support to their customers – staying up until the early hours perfecting your CRM just got even more tempting, right? Like almost every aspect of the modern world, e-commerce is most popular on mobile phones. Therefore, all of Klaviyo’s email templates are mobile responsive and optimised. Another huge benefit is that Klaviyo help you to actually build your email subscriber list. Their range of signup form features allow you to collect customer information, whilst integrated marketing tools such as their native integration with Shopify, social media linking, sms marketing and customer analytics allow in-depth interaction with consumers.

Is Klaviyo the best choice for you?

In a word, yes. In essence, once you’ve decided on an online store selling physical products, you’re ready to take the next step and design a marketing programme to sell those products.


E-commerce stores have simplified life for consumers. Klaviyo has simplified life for e-commerce stores. Kensington Media House in Ireland can simplify Klaviyo for you. Get in touch with our Klaviyo Agency Ireland for information on how we can build your brand and grow your business.

Klaviyo is a leading email marketing software that has helped thousands of businesses of all sizes achieve their marketing goals. The software is designed to provide users with the tools they need to create, automate and personalize email campaigns that are targeted and highly effective. Whether you are an e-commerce business or a brick and mortar store, Klaviyo is a must-have software for your marketing needs.

One of the most impressive features of Klaviyo is its ability to segment your email list. With Klaviyo, you can easily create highly targeted email campaigns based on customer behavior, demographics, preferences, and more. This means that you can send emails that are highly personalized and relevant to your customers, increasing the chances that they will engage with your content and take action.

Klaviyo also offers powerful automation features that can save you time and effort in your email marketing campaigns. You can create automated workflows that trigger emails based on specific actions that your customers take, such as signing up for your email list, making a purchase, or abandoning their cart. This means that you can set up a series of automated emails that are designed to move your customers through the buying process and increase conversions.

Another impressive feature of Klaviyo is its easy-to-use email builder. With this tool, you can create beautiful, professional-looking emails in just minutes. You can choose from a variety of pre-designed templates or create your own using a drag-and-drop interface. You can also customize your emails with your own branding and images, making them unique to your business.

Klaviyo also offers powerful analytics tools that provide you with insights into the performance of your email campaigns. You can track metrics such as open rates, click-through rates, and conversion rates, and use this information to make data-driven decisions about your marketing strategy. Klaviyo also integrates with a variety of other tools, such as Google Analytics, Shopify, and Facebook Ads, making it easy to track your results across multiple platforms.

One of the unique features of Klaviyo is its ability to integrate with your e-commerce store. If you are running an online store, Klaviyo can track customer behavior, such as purchases and abandoned carts, and use this information to send highly targeted emails that are designed to increase sales. For example, if a customer abandons their cart, Klaviyo can automatically send them a reminder email, encouraging them to complete their purchase.

Klaviyo also offers powerful tools for creating and managing email newsletters. With this software, you can create beautiful newsletters that are designed to keep your customers engaged with your brand. You can also segment your newsletter list based on customer behavior, allowing you to send highly targeted content to specific groups of customers.

Another impressive feature of Klaviyo is its customer support. The company offers a wide range of resources and tools to help users get the most out of the software. This includes a detailed knowledge base, live chat support, and a community forum where users can share tips and best practices. Klaviyo also offers onboarding services for new users, ensuring that you get up and running quickly and smoothly.

In conclusion, Klaviyo is a powerful email marketing software that offers a wide range of features and benefits. From its advanced segmentation tools to its powerful automation features, Klaviyo is a must-have tool for any business that wants to succeed in today’s digital marketplace. Whether you are an e-commerce store or a brick and mortar business, Klaviyo can help you create highly effective email campaigns that drive engagement, sales, and growth. So, if you are looking for a powerful email marketing software that can take your business to the next level, look no further than Klaviyo.

IEMLabs is an ISO 27001:2013 and ISO 9001:2015 certified company, we are also a proud member of EC Council, NASSCOM, Data Security Council of India (DSCI), Indian Chamber of Commerce (ICC), U.S. Chamber of Commerce, and Confederation of Indian Industry (CII). The company was established in 2016 with a vision in mind to provide Cyber Security to the digital world and make them Hack Proof. The question is why are we suddenly talking about Cyber Security and all this stuff? With the development of technology, more and more companies are shifting their business to Digital World which is resulting in the increase in Cyber Crimes.


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