Sales representatives and leaders use digital sales tools to boost sales performance. These tools can help professionals to automate their B2B marketing efforts and skyrocket sales numbers.
In this article, we will discuss different sales tools that can boost B2B marketing measures significantly.
Best Selling B2B Marketing Tools
B2B marketing measures utilize several repetitive tasks that are hard to carry by humans. While creative works and marketing operations need human brains, digital tools can help them in lowering average marketing costs.
By automating marketing measures, B2B businesses can generate higher output and increased ROI. B2B businesses adopt several proven marketing channels to boost sales. Here is a complete B2B marketing automation guide that can help in this manner:
Email Marketing
Email marketing is one of the oldest marketing methods and is still effective in generating leads and sales. However, manually writing emails for every subscription or purchase is not practical. A B2B business may send thousands of emails every day to its customers and subscribers. Writing all of them manually is not humanly possible for a person.
With email automation in place, businesses can send all these emails personalized for consumers within a minute. This is often done in two ways, by time and by action. For this marketing channel, the following tools are most suitable to use:
- GetResponse
- Aweber
- ConvertKit
- Mail Chimp
- Constant Contact
With these tools in place, a business can significantly improve its email marketing efforts.
Social Media Marketing
Social media marketing has been one of the widely used channels for businesses to utilize. These platforms offer businesses a two-way communication process to engage properly with other businesses.
For effective social media marketing, it is crucial to respond quickly to engage consumers. However, when it is done manually, the response may require some time.
By automating social media marketing efforts, businesses can significantly avoid this problem. Using chatbots helps businesses to respond quickly to the queries of their customers. Some advanced chatbots can send messages to consumers without involving an operator.
Hubspot’s Chatbot Builder can help businesses to set up chatbots for different social media platforms. Also, if businesses want to schedule their content on social media, they can use the following tools as well:
- Sprout Social
- Loomly
- Feedly
- Hootsuite
Also, most popular social media sites offer built-in analytics tools that can be used to track, monitor, and interpret digital interactions.
Search Engine Optimization
SEO needs delicate and highly skilled professionals as this marketing measure has several moving parts. However, with the help of a few digital tools, several repetitive tasks can be automated to reduce the complexity of SEO.
Also, these tools help businesses to find, determine, and analyze multiple SEO metrics while helping with extensive research. Here are some exceptional tools that can be used to semi-automate SEO activities:
- SEMRush
- UberSuggest
- Ahrefs
- SpyFu
- Screaming Frog
Customer Relationship Management (CRM)
The CRM system collects customer data and manages and organizes all consumer-related information in a structured form. This helps a business to evaluate its consumers and understand the consumer journey. Businesses not automating CRM are missing out on incredible opportunities.
When businesses are well aware of their consumers and their journeys, they can assign them into groups and utilize different approaches to boost sales. Moreover, by automating CRM, it is possible for businesses to automate communication with their customers.
This way, businesses can easily customize their message and convert leads into paying customers. Here are some best-selling CRM tools for businesses to explore:
- Zoho
- Nimble
- Bitrix24
- Pipedrive
- Salesforce Sales Cloud
Retargeting
Retargeting is the most marketing automation that businesses can integrate into their websites and social media. Here algorithms are used to identify target audiences, analyze their behavior, and interact with them. These algorithms also display banner ads to the targeted audience of a business too.
A business utilizing retargeting marketing methods constantly hits the subconscious of its target audience. Therefore, whenever the target audience is making a purchase decision, they come to the business.
Businesses can use retargeting marketing approaches for almost all social media platforms. They need to find the custom audience option from the Ads page and sort audiences to promote their campaign.
Setting up cookies can also help a lot in retargeting. Also, when consumers set up a wishlist on a website, they may receive notifications, emails, or automated calls for retargeting purposes.
Bottom Line
Manually conducting repetitive tasks is a waste of energy and time, especially when they can be automated and conducted within significantly less time. In addition, there are several tasks during marketing campaigns that marketing tools cannot conduct. Therefore, any B2B business should adopt marketing tools to automate its efforts.
Adopting marketing automation tools can help in saving money and time while helping businesses significantly by increasing productivity.
