Photo by Pixabay
Everyone is looking for an edge in Social Media these days.
The latest trend in social media is a new kind of video: the explainer video. All the big sites are using them; Youtube, Facebook, Twitter, etc. Since you want to keep up with and be on top of the latest viral marketing ideas, you too want some explainer videos for your own website. Here are 7 tips for going viral on social media with an explainer video.
Start Out With A Plan
If you want to go viral on social media, you need to start with a plan.
A lot of people get frustrated when their posts don’t go viral and wonder why. The truth is that there’s no one-size-fits-all strategy for going viral on social media—it depends on what platform you’re using, what your post is about, who your audience is, and a bunch of other factors.
But the one thing that all those factors have in common? They’re all things that can be planned for ahead of time. If you know what kind of content works well on each platform and what types of posts are popular among your audience, then you will have a much better chance of creating something that will resonate with them.
Create Compelling Content
Creating compelling content is one of the steps to going viral on social media. You need to create something that people want to share with their friends and family. You can do this by creating an engaging piece of content that has a clear message and purpose or by creating a video podcast.
The best way to make sure that your content is compelling enough for people to share is to test it out on your audience before you publish it. This can be done by sharing the content in a private group or testing it out on a small scale before sharing it publicly. If people don’t respond well, then you know that you need to tweak your message or create more compelling content in order for it to go viral.
Tell A Story
One of the best ways to go viral on social media is to tell a story.
Stories are what make us human, and they’re also the things that people most often share with each other. If you can tell a story that your audience can relate to, it’s likely that they’ll want to share it with their friends.
You don’t need to be a professional writer or poet; just start by writing down something that happened in your life and see where it leads.
Set The Tone
You can’t go viral on social media without first setting the tone for your content.
When you’re posting on social media, it’s important to make sure that you have a consistent voice. If you want to go viral, people need to know what they’re getting when they click on your content. If you’re funny, be funny. If you’re serious and informative, be serious and informative. It’s all about setting expectations for your followers so that when they see your next post, they know what to expect—and if it’s different from what they’re used to seeing from you, then they’ll be surprised and impressed by how much more you’ve grown as an artist or writer or whatever else it is that drives you online. To make sure that your social media platforms are always filled up with content, you can use a social media scheduler. It will allow you to schedule tweets, Facebook posts, Instagram posts, and LinkedIn posts; allowing to maintain a presence on all major social platforms.
One way to make sure that people know who you are is by always being true to yourself—stay true to what makes sense for YOU as an individual human being who has a unique perspective on the world around them. The more authentic and real your personality comes across in your content (and specifically in those posts that are designed to be funny), the more likely it will resonate with people who’ve never even heard of you before but now want more!
Short, Sweet, And To The Point
If you want to go viral, it’s important to make sure your content is short and sweet.
It’s not about how long your content is or how many words you use—it’s about how much information you can pack into a single message.
Keep in mind that most people’s attention spans are as short as their thumbs when it comes to social media!
Experiment With Video Styles
Video is one of the best ways to get your business noticed on social media. But it can be hard to come up with ideas for videos that will go viral.
To get started, try experimenting with different styles of video using an online video editor. Go from a short, fast-paced video to a longer one, or try going from a simple voice-over to showing people in your office talking about the product or service you offer.
You’re not just limited to creating videos that show your products, either: by try filming an event or creating some sort of fun social media contest to engage your audience and make them want to share the content with their friends.
Avoid Long Takes!
If you want to go viral on social media, one of the best things you can do is keep your videos short. Long takes are boring and it makes people lose interest in your video.
Instead, try to make a lot of quick cuts by trimming videos and showing different angles of what you’re talking about. This will keep people engaged in your video and make it more interesting.
Photo by cottonbro studio
Takeaway
You can create viral-worthy videos for your social media.
Going viral is still fairly rare. In fact, you could post something tomorrow and only hope that one or two people see it. If you want to go viral, set reasonable goals for yourself and make sure that you’re taking steps to meet those goals. It’s hard to get something trending on social media, but if you put in the time and effort and try new things from time to time, you never know when you’ll hit the big time.
There’s no easy way to get to the top of the heap on social media, but there are things you can do to improve your chances.
