Webinars are an essential tool to reach and engage with your target audience. As a business owner, webinars are also your opportunity to get new customers and be an authority in your field.
Hosting a webinar begins your journey to a successful event. But the real secret to that is making your webinar reach a wider audience before the event starts and even after it ends. Learn how to promote a webinar in the most effective way possible.
1. Create a Targeted Marketing Plan
Your marketing plan is the first step to ensuring an effective webinar promotion strategy. To do that, you need to:
- Identify your target audience to determine their frustrations. From here, you can think of ways to create content and offer solutions through your webinar that align with your audience’s needs.
- Send a compelling message to let your audience know what to expect with the webinar, including valuable insights and actionable solutions. Consistently reinforce this message throughout your promotions to get your audience’s interest and increase webinar registrations.
The marketing plan doesn’t have to be long but should cover the main points and how you want to promote your webinar.
2. Research and Create Content
Your content for the webinar presentation is your next priority after the marketing plan. Decide on your topic for the webinar presentation with a brainstorming session. Come up with a short yet impactful webinar title that would interest the audience.
Do some research first on your content before writing anything. Make sure you cite studies, reputable online sources, and even books, depending on your topic. You can ask for help from the sales team to focus your content on an interesting angle to gain more leads.
When writing your content, make sure to break the ideas down into bullet points, covering the main points of your topic. Write concisely and explain technical terms in simple language when you need to incorporate them into your content.
Make your presentation more captivating using graphics, videos, and images. But be careful not to overuse these media—only use them when applicable.
3. Take Full Advantage of Social Media’s Power
Social media platforms let you reach more people that may go beyond your target. You need to develop a comprehensive strategy to maximize your reach. Include these tips in your social media strategy:
Make Engaging Content
Posting content on social media about your webinar builds up the hype and curiosity of your audience. Create captivating graphic content about the benefits of your webinar. Promote your guest speakers in successive posts. Use behind-the-scenes footage as teasers to show your thorough preparation for the webinar. Include a call-to-action that will bring users to your webinar landing page.
Run Paid Advertising
Paid ads help amplify your webinar promotion. Research your audience’s demographics, interests, and behavior to craft a compelling copy and persuasive CTA that will get you clicks and high webinar attendance.
Work with Influencers
Take your webinar promotions to the next level by tapping an influencer’s substantial following to promote the webinar. You can work with one or more simultaneously to create content, conduct interviews, and host live Q&A sessions. As you host these events, you can encourage the influencers to share your webinar details with their followers. This will help you get more exposure and potential attendees.
Come Up with a Branded Hashtag
This branded hashtag is specific and dedicated to your webinar only. Encourage your participants to use it to post their thoughts before, during, and after the webinar. One hashtag alone can help create an online community where discussions happen left and right. Track your hashtag to see the number of posts and know about your audience’s insights.
4. Make and Optimize Landing Pages
A webinar’s landing page is a crucial part of the promotion process. Make one or more landing pages to cater to your audience. Your landing page can be an entry point for potential attendees to attend your webinar.
Here’s how you can go about the creation and optimization process:
- Create an attention-grabbing headline: Use a few action words to compel your audience to join the webinar. Highlight the benefits they will gain and write it concisely.
- Use stunning visuals: Graphics, videos, and images give more life to your landing page. Align your visuals with your topic to convey your message of attending the webinar even better.
- Put testimonials: Positive comments from people who attended your webinar boost your reputation as a leading source of information. Include a separate section for written and video testimonials to enhance your credibility.
- Include a clear CTA: The CTA button should always be visible on your landing page. Make it persuasive and straightforward. This button leads the users to the webinar registration form for them to sign up immediately if they want to join.
5. Focus on Webinar Marketing
A part of webinar promotion is marketing it using content creation. Write a blog post that contains relevant keywords to rank high on search engines. Create shareable infographics on social media and drive people to your webinar. You can also guest on podcasts to promote the webinar. Any content that drives engagement from the audience can be used to bring interest to your webinar.
6. Use Email Marketing
Emails can help in promoting upcoming webinars. You first need to tailor the existing email list and content to your target audience. Grab your audience’s attention with a captivating and action-oriented headline to entice them to sign up. Send reminder emails on the days leading up to the event. Send follow-up emails two hours after wrapping up the webinar to nurture your potential leads and gain sales.
Using a Solid Platform for a Successful Webinar
A webinar platform with all the features you need, like easy scheduling, registration pages, and social proof tools, can help make your upcoming webinar a huge success. Choose one that lets you transfer between slides seamlessly and track your webinar’s performance after you wrap it up. Having a webinar platform you can easily use makes hosting webinars a breeze.
Parting Thoughts
Promoting your webinar is an effective way to get more leads for your business. Make your webinar content engaging and concise. Use the power of email and social media to let more people know about your webinar. On top of that, you should optimize your landing page as it is your way of enticing people to sign up for your event. With effective promotions, you’ll get the audience and engagement you need.
