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What Is Instagram and How to Use It: a Beginner’s Guide

Everyone wants to remain socially active to know about the ongoing trends and needs. Because these social media platforms have become immensely popular, you cannot survive in this digital world without them. One platform that has gained maximum popularity among users worldwide is Instagram. It’s not a photo-sharing app anymore, as several businesses and brands rely on them to gain maximum profit. This app can be a game changer even if you are trying to build your profile individually.

If you are trying to excel at this platform and want to get more than your expectations, you have come to the right place. With the help of this beginner’s guide, we’ll help you find all the basic features and how to boost your presence on Instagram. Keep on reading, and you’ll find the best solution whether you are trying to grow individually or you need to showcase your products globally. Let’s get started with this journey to become a pro on Instagram.

What is Instagram?

Instagram was first introduced as a photo-sharing app, and later it became a sensation for content creators because of its fantastic features and benefits to businesses and individual users. Besides that, you can now share videos and photos in different formats, including reels, stories, live streams, highlights and feed posts. Now users even kaufen Instagram followers to increase their reach and get a better engagement rate. There are almost billions of active influencers, brand owners and regular users. The platform offers a wide range of features, including filters, editing tools, and various interactive elements that make it easy to create stunning posts.

So if you are also looking to build your profile and need a shortcut, you can buy all sorts of Instagram services, including likes, comments, shares or others from Followerscart without any worries. In the meantime, scroll through the article and find out more about different Instagram features like stickers, avatar, reels and queries like why does it say new messages on Instagram DM.

Setting up your Instagram account

Like other social media apps, you first need to install the Instagram app to start using it,  go to Play Store on your Android device or Apple Store of your iPhone. Search for Instagram and download the app.  After downloading, you must install the app on your phone and then avoid your credentials to start using.

  1. Sign up with either your email address or phone number.
  2. Choose a unique username that represents you or your brand.
  3. Add a profile picture and a bio that showcases your personality or describes your brand.
  4. It’s better to connect your Instagram account to other social media platforms to gain followers of different niches and interests.

Understanding the Instagram interface

Getting to know about Instagram is not a tricky thing. You just need to go through it and keep on using it for better understanding. Here are some key elements you should be familiar with:

  1. Home feed: You’ll see the photos, videos and other posts from the people you follow.
  2. Explore page: From that search explore page, you can find content related to your niche or interest by searching with the help of hashtags or by entering the account name.
  3. Notifications: From the notifications tab, you can learn about the number of likes on each post, comments added by your followers or visitors, and new people added to your followers list.
  4. Direct messages: This feature lets you discuss something in private with any other user.
  5. Your profile: Your profile shows all your posts and the number of followers, plus your profile visitor can also get to know about your interest or thoughts that you share on social media.

Creating compelling posts

On Instagram people are attracted due to its excellent visual appearance. So if you want to attack the visitors and want them to be your followers, you must work on your content and improve your social appearance. Here are some fantastic tips for you:

  1. Choose high-quality images: It’s better to invest in a good-quality camera and use editing tools or apps to make them look more attractive.
  2. Utilize filters: Filters are great for adding stunning effects to your posts and attracting an audience towards you.
  3. Captions and hashtags: You can add catchy captions or ask questions from your followers under your post. In that way, users will answer your question in the comments, and this will improve the engagement rate
  4. Engage with your audience: Give value to your followers and keep them motivated by keeping healthy relationships through comments, direct messages, or making duets.

Interacting with others

If you are trying to build your profile on Instagram, you have to be socially active, which means interacting with your followers or new visitors. Here’s how:

  1. Like and comment: Give your feedback through comments, or you can ask for a few changes according to your interest.
  2. Follow others: Look out for the people that relate to your niche and have the same interests, then follow them to enjoy content from their side.
  3. Explore hashtags and locations: You can use geotags to get the content to the same location as yours or add hashtags of any category to explore more deeply related to your niche.
  4. Collaborate with others: If any brand or influencer wants to collaborate with you, just get to know about their reputation, and if it feels good, don’t wait to collaborate with them and keep it cool.


You can enjoy your journey on Instagram if you learn about the basics of this platform and the strategies to make your account successful. By understanding the basics of Instagram and following the tips in this beginner’s guide, you’ll be well-equipped to make the most of this platform. Remember to experiment, find your unique style, and engage with others genuinely. As you dive into the world of Instagram, let your creativity shine and enjoy the process of connecting with like-minded individuals. Happy Instagramming!

IEMLabs is an ISO 27001:2013 and ISO 9001:2015 certified company, we are also a proud member of EC Council, NASSCOM, Data Security Council of India (DSCI), Indian Chamber of Commerce (ICC), U.S. Chamber of Commerce, and Confederation of Indian Industry (CII). The company was established in 2016 with a vision in mind to provide Cyber Security to the digital world and make them Hack Proof. The question is why are we suddenly talking about Cyber Security and all this stuff? With the development of technology, more and more companies are shifting their business to Digital World which is resulting in the increase in Cyber Crimes.


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