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Top 14 Lead Generation Strategies for Real Estate

Real estate owners who intend to succeed in this field must be aware of different ways to generate high-quality leads. Whether you are a high-valued realtor or jumped into this sector, you need a solid lead generation strategy to achieve success. Having a good lead generation strategy impacts your business positively in the long run. Consider exploring diverse channels and tactics, such as social media, networking events, and partnerships, to attract potential clients interested in real estate investments, including opportunities within a reputable real estate fund.

So, if you are interested in boosting your business sales and growing your client base, then consider choosing lead generation for real estate. But with hundreds of lead generation strategies, it becomes challenging to choose the right one that will target your potential leads.

To help you out, we have shared some top-notch strategies that will prove effective in the real estate industry.

Implement These Workable Strategies for Real Estate Lead Generation

In this post, we’ll discuss the top lead generation strategies for real estate professionals.

1. Build an Eye-catching Website

A professional and user-friendly website is necessary for realtors. So, ensure to make your website visually appealing and easy to navigate.

You can showcase your property listings through an IDX-enabled website. This technology-enabled website will allow the leads to check all the availability of the property in your area.

You can also use tools like Slideshare to provide visually rich and valuable information regarding real estate to your leads. Ensure your website is mobile-responsive to cater to the growing number of users browsing on their smartphones and tablets.

You can also mention other significant information on your website in the form of contact links, social media links, etc. Adding these pieces of information to your website is vital in lead generation for real estate.


2. Use Search Engine Optimization (SEO)

When it comes to lead generation for real estate, SEO is vital but it is also that of a long game. Website SEO not only increases your online visibility but it also attracts organic traffic to your website.

Research relevant keywords and incorporate them naturally into your website content, meta tags, and blog posts. Though these SEO services for real estate take time to build up rankings, these are worth your investment.

Moreover, creating informative blog posts for your target audience is also beneficial as it addresses their queries. The more the number of people click on your website, the more leads they will be able to get.

Thus, simply by improving your website’s search engine rankings, you can drive more leads. 

3. Engage in Social Media Marketing

With the growing socialization, social media platforms have become an influential and cost-effective method of lead generation for real estate. Utilizing these platforms you can connect with your target audience easily and establish yourself as a knowledgeable real estate professional.

Share your property listings and success stories on platforms like Facebook, Instagram, Twitter, and LinkedIn. This will help you reach your potential clients and generate much more leads.

You can also tailor your advertisements through informative content and infographics, as per the specific demands of social media platforms. Through these social media posts, you can easily engage with your followers and respond to their comments.

You can even expand your network and reach by participating in relevant groups and discussions on social media platforms.

4. Create Compelling Content

Another strategy that plays a crucial role in lead generation for real estate is content marketing. As Realtor Darren Robertson remarks, “Create valuable, effective and shareable content that appeals to your audience’s needs and interests”.

You can create informative infographics and videos for showcasing real estate properties. Additionally, you can also produce newsletters and posts regarding upcoming events for community magazines to engage your subscribed leads.

Moreover, you can also create blogs addressing some common real estate concerns. The topics might include- tips for first-time homebuyers, the process of selling a property, or the latest market trends.

5. Implement Email Marketing Campaigns

Email marketing remains a powerful tool for real estate lead generation. Ensure that your email offers valuable content or exclusive property previews in exchange for email addresses.

Build a subscriber list by segmenting them on the basis of their interests and preferences. You can send them personalized content as well as property recommendations accordingly.

Don’t overwhelm your audience with excessive communication, rather just be consistent in your email campaigns. 

6. Network with Local Businesses and Partners

Networking is significant for any business expansion and real estate is not an exception at all. Networking with other real estate professionals will help in expanding your circle and you can position yourself as an authority figure.

Forming strategic partnerships with local businesses can expand your reach and generate new leads. You can also network with mortgage brokers, interior designers, and other professionals related to the real estate industry.

They may refer potential clients to you, and vice versa, creating a mutually beneficial relationship. Thus, networking is pretty much important in lead generation for real estate. 

7. Host Webinars and Virtual Events

Organizing webinars or virtual events focused on real estate topics can be an effective way of lead generation for real estate. This will demonstrate your expertise and you will be able to attract potential clients.

Webinars can cover a range of subjects, from investment opportunities to home-buying tips. This will spread more knowledge regarding the industry and this will in return help you get a loyal base of customers.

You can encourage attendees to ask questions and provide them with actionable takeaways. This will foster more engagement and build more trust. This is one of the most excellent ways to establish your local presence and build a positive reputation in the market.

8. Develop an Effective Video Marketing Strategy

According to MarketingSherpa, it has been found that many visitors are almost two to three times more attracted towards a real estate agent’s site that contains videos. Also, it doubles the amount of time that visitors spend on the agent’s website.

After research, it has been found that 73% of homeowners are more likely to prefer to list with an agent that provides a video clip for them. Even there are only 4% of real estate agents who prefer to put their listings on YouTube.

Check out some ways that you can choose to incorporate video and develop an effective marketing strategy:

  • Videos sharing some general information about real estate
  • Videos incorporating the agent profiles
  • How-to related videos
  • Videos containing client interviews

Though these types of videos are quite common, one of the most important ones is listing videos for real estate. These videos display both the inside and out of your listings in the best way possible.

9. Customizing Excellent Customer Services 

One of the most powerful lead generation strategies for real estate is focusing on offering the best possible services to your clients. This should begin at the very beginning of the buyer’s journey and it should continue till the end.

By providing a free consultation to your visitors, you can build a list of your potential clients. This will make reaching out to your prospects much easier. In order to gain their further interest towards your business, you can show them the dedication, time and resources you are investing to provide them with a personalized experience.

Contributing positive reviews and references from satisfied clients will help you build a reputation in the long term. This will encourage your upcoming customers to take the next step towards making their decision. 

10. Cold Calling

If you are looking for a tried and tested approach for lead generation for real estate, then cold calling can be your best bet. As per a research report, it has been found that about 57.7% of real estate agents find cold calling to be the second-best strategy for lead generation.

This strategy is so powerful that if done correctly, it has the potential to recreate some old acquainted leads. Thus, roll up your sleeves and recreate a relationship that helps in generating referral sources and new leads.

11. Advertise through Traditional Media

Though it might seem like marketing has been entirely shifted into the digital realm, it is not entirely true. Sometimes the best channel to advertise and attract new leads is traditional media. So, relying on old-fashioned traditional media can also be used as an effective strategy for lead generation for real estate.

Consider resources like print ads, billboards, postcards, business cards, etc. that can excellently grab the attention of your prospective clients. Ensure to make them appealing so you can even get creative with your advertising media as well. In order to make them stand out, you can choose to add a little humour or some mind-boggling visuals to it. 

12. Partner with Estate Liquidators

When it comes to real estate lead generation, estate liquidators serve to be a premier resource. These are professionals who have a consistent stream of real estate sellers. 

So, by establishing a productive relationship with these estate liquidators, you can easily get into their base. This will also help you in generating quality leads.

13. Generate More Referrals from Satisfied Clients

Your existing and previous satisfied clients can also be an excellent resource for your business’ lead generation for real estate. Their word of mouth matters a lot when it comes to any kind of selling, including real estate.

So, you can easily leverage positive client feedback to establish your reputation in the industry. This is why it is essential for you to maintain easy contact with them when you are working with them and even after that.

Ensure that you have thoroughly attended to their queries and provided them with exemplary services in order to build trust with them. These clients can become representatives in your network of prospects and even there remains a possibility that you can capitalise on their referral potential.

This makes them a top-notch resource for getting more leads and referrals for your real estate business.  

14. Connect with Specific Expired Listings

Reaching out to expired listing leads can be an effective way to generate leads for real estate. Expired listings are usually the properties that have not sold yet and whose expiration date is mentioned in the MLS or multiple listing services.

The minute a listing expires, sellers usually get frustrated with their present realtor. It’s also worth noting that the chances of converting these frustrated sellers are comparatively higher than finding any new business from a cold call.

So, you can reach through your expired listings before your competitor targets and reaches them. You can search for your leads through MLS records and convert those whom you find motivated to list again. 


The real estate market is constantly evolving, and so should your strategies for lead generation. By combining a strong online presence and leveraging various marketing channels, you can generate a steady stream of leads.

Whether you focus on organic lead generation methods, build one-on-one relationships with other real estate partners or buy leads, this will crucially help you in building a successful business over time.

Thus, these strategies for lead generation for real estate will also help you set yourself apart from the competition.

IEMA IEMLabshttps://iemlabs.com
IEMLabs is an ISO 27001:2013 and ISO 9001:2015 certified company, we are also a proud member of EC Council, NASSCOM, Data Security Council of India (DSCI), Indian Chamber of Commerce (ICC), U.S. Chamber of Commerce, and Confederation of Indian Industry (CII). The company was established in 2016 with a vision in mind to provide Cyber Security to the digital world and make them Hack Proof. The question is why are we suddenly talking about Cyber Security and all this stuff? With the development of technology, more and more companies are shifting their business to Digital World which is resulting in the increase in Cyber Crimes.


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