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How to Personalize the User Experience with Magento 2

Personalization is an overwhelming trend in online retail and a mighty tool to push ecommerce sales. 91% of consumers are inclined to make a purchase from a brand that recalls their preferences and offers pertinent recommendations, particularly within the context of the website theme.

Personalization makes users feel special by meeting their individual needs more efficiently. Such an approach brings the following gains to merchants:

  • Smoother interactions;
  • Higher consumer delight;
  • Greater customer loyalty.

The Magento 2 functionality includes a range of tools to tailor your interactions with clients. Let’s explore the opportunities delivered by this potent platform.

Magento 2 personalization services

As a part of the Adobe family, Magento 2 benefits from such a comprehensive tool as Adobe Sensei. This set of services utilizes AI and ML to enhance Magento 2 personalization and bring the consumer experience to a new level.

Product Recommendations

Product Recommendations include various tools to collect consumer data and craft an individual journey based on real-time relevance. Carefully compiled recommendations and offers help shoppers make their choice, thereby elevating sales.

Merchants obtain the following opportunities:

  • Immediate user behavior analysis and data collection;
  • Personalized product offers;
  • Exclusion categories according to assortment or pricing levels;
  • Customizable recommendations widgets.

Content intelligence

Visual content is important for both site visitors and search engines. Images and videos should suit various devices and facilitate a personalized shopping experience.

Content Intelligence is the Sensei-powered suite of tools created for better image adjustment. Optimization and personalization of the visual content are available through the following aspects:

  • Automatic adding of image descriptors;
  • Optimizing images by adjusting colors, field depth, etc;
  • Adjusting images to match brand specifications and channel demands;
  • Generating action descriptors and other metadata for video content.

Experience Intelligence

Customer segmentation and precise targeting allow you to spur conversions, thereby raising campaign effectiveness and business outcomes.

Experience Intelligence by Adobe Sensei offers powerful tools to streamline the customer path. It includes Attribution AI services that help merchants reinforce the following areas:

  • Consumer relationships: collect consumer data for efficient segmentation and track conversions across marketing channels;
  • Marketing: evaluate the effect of various media and focus on the channels that the target community prefers.

Customer AI Services

Exploring customer behavior throughout the sales funnel stages grants you comprehensive insights into consumer journey personalization and optimization.

Customer AI Services help to raise the precision of Magento 2 personalization, augmenting consumer profiles with smart attributes. Merchants can utilize:

  • Churn propensity: identify users who are going to refuse your service;
  • Conversion propensity: encourage buyers who have a purchasing intent with extra personalization;
  • Upsell propensity: leverage microtargeting to offer products to the right users at the right time.

Journey AI Services

The interaction between the customer and your brand spans beyond your website. Personalized emails help to maintain loyalty and gently guide your clients toward repeat purchases. Thus, triggered email campaigns can raise conversions by up to 25%.

Journey AI Services adds a tailored approach to email communication. Furthermore, the toolset provides predictive insights related to the interactions with the email messages you dispatch and helps identify an individual messaging threshold. This allows entrepreneurs to drive user engagement, retain consumer interest, and prevent unsubscriptions.

In conclusion

Magento empowers merchants to harness robust AI and ML-backed tools to tailor consumer experience and streamline client interactions. The flexibility of the Magento platform also allows for multiple other integrations with third-party services that can further amplify your marketing activities.

To select the optimal solutions for your business and establish them appropriately, you can partner with professional Magento developers. WebMeridian boasts extensive experience with Magento integration, Magento migration, theme development, and other associated services. Our experts will competently analyze your business tasks to address them with the optimal tech solution.

IEMLabs is an ISO 27001:2013 and ISO 9001:2015 certified company, we are also a proud member of EC Council, NASSCOM, Data Security Council of India (DSCI), Indian Chamber of Commerce (ICC), U.S. Chamber of Commerce, and Confederation of Indian Industry (CII). The company was established in 2016 with a vision in mind to provide Cyber Security to the digital world and make them Hack Proof. The question is why are we suddenly talking about Cyber Security and all this stuff? With the development of technology, more and more companies are shifting their business to Digital World which is resulting in the increase in Cyber Crimes.


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