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How to Find the Hottest Selling Dropshipping Products on TikTok in 2023

Introduction

  • Overview of using TikTok Creative Center for dropshipping product research

Accessing Creative Center

  • Go to tiktok.com/business/creativecenter
  • Sign up or login

Exploring the Dashboard

  • Click Inspiration > Top Ads Dashboard
  • Shows top ads data by category, country, objective

Selecting Filters

  • Choose country, industry, objective, duration
  • Focus on conversions and recent data

Analyzing Product Ads

  • Scroll and find potential winning products
  • View engagement metrics, click-through-rates

Assessing Ad Performance

  • Watch full video ad creative
  • See what makes the product compelling

Tracking Product Finds

  • Copy link of good products
  • Paste into spreadsheet to compile product list

Reviewing and Analyzing Data

  • Arrange product data into table format
  • Product name, link, website, metrics, etc.

Identifying Top Products

  • Review aggregated ad data for each product
  • Determine best products to test based on performance

Ordering Samples to Confirm

  • Order samples of top products from suppliers
  • Validate quality before ordering inventory

Creating Optimized Listings

  • Craft optimized titles, descriptions, images
  • Include key product features and benefits

Running Test Campaigns

  • Launch small test campaigns for top products
  • Use top-performing ad creatives as inspiration

Scaling Winners

  • Monitor conversion and engagement data
  • Scale budget on proven winning products

Continual Optimization

  • Rotate creatives, test targeting, bids, budgets
  • Improve metrics and lower costs over time

Conclusion

  • TikTok Creative Center enables free and effective competitor research for dropshipping

 

Introduction

Researching profitable new dropshipping products can feel overwhelming. But TikTok’s free Creative Center provides incredible competitor intelligence to shortcut your product research.

In this comprehensive guide, I’ll walk through how to use TikTok ads library data to easily uncover today’s top selling dropshipping products worth selling yourself and about dropshipping business. Let’s dive in!

Accessing Creative Center

Go to tiktok.com/business/creativecenter and sign up or login with your TikTok account.

This opens the Creative Center dashboard. We’ll use the “Top Ads Dashboard” section for product research.

Exploring the Dashboard

Click “Inspiration” then “Top Ads Dashboard” in the left menu.

This displays TikTok’s aggregated ad performance data filtered in different ways.

Selecting Filters

Choose your target country, product category, conversion objective, and recent time range like past 7-30 days.

Focus on ads optimized for conversions over the past month.

Analyzing Product Ads

Scroll through the filtered ad results and look for product videos with strong engagement and click-through rates.

Watch the full ad videos to understand why the product sells and assess the creatives.

Assessing Ad Performance

Viewing the ads helps you gauge the product’s appeal and positioning. Look at what makes it compelling enough to gain traction.

High-converting ads indicate a potentially winning dropshipping product.

Tracking Product Finds

For standout products, copy the ad links and paste them into a spreadsheet.

Compile your product discoveries in one organized place for further analysis.

Reviewing and Analyzing Data

Arrange your product finds into a table including name, website, link, engagement metrics, etc.

This aggregated data helps easily identify the most promising products.

Identifying Top Products

Carefully review all metrics for each product to determine the very best ones to test based on the ad performance.

This prevents wasting time and money on products with mediocre traction.

Ordering Samples to Confirm

Before ordering inventory, order samples of your top products from suppliers to validate quality.

Ensure they live up to the ad hype in person before purchasing in bulk.

Creating Optimized Listings

For top products, create Shopify listings with optimized titles, descriptions, images, pricing, etc.

Include key features and benefits shown in the high-converting ads.

Running Test Campaigns

Launch small test campaigns for your top product listings, using the winning ad creatives as inspiration.

Scaling Winners

Closely monitor engagement and conversion data, and rapidly scale budgets on proven winning products.

Continual Optimization

Continuously optimize by iterating on creatives, targeting, bids, budgets, and other factors to drive up metrics.

Conclusion

In summary, TikTok’s robust Creative Center enables free competitor research to easily identify the hottest selling dropshipping products to capitalize on. Combined with diligent data analysis and testing, it provides a blueprint for dropshipping success in 2023.

FAQ

Q: Does TikTok Creative Center show ads globally or only certain countries?

A: It has a global ad database but you can filter by specific countries to focus your product search.

Q: How often should I check Creative Center for new product ideas?

A: I recommend analyzing it daily when actively researching to catch trends quickly before competition rises.

Q: Is it legal to reuse TikTok ad creatives seen in Creative Center?

A: You can take inspiration but should not copy verbatim. Use unique creatives to avoid issues.

Q: What if engagement is high but the ordered product sample is low quality?

A: Don’t order inventory. Engagement doesn’t guarantee a good product. Quality control is critical.

Q: What metrics indicate a winning product in Creative Center?

A: Consistent high engagement (likes, comments, shares, clicks), conversion rates, and heavy ad spend.

 

IEMA IEMLabs
IEMA IEMLabshttps://iemlabs.com
IEMLabs is an ISO 27001:2013 and ISO 9001:2015 certified company, we are also a proud member of EC Council, NASSCOM, Data Security Council of India (DSCI), Indian Chamber of Commerce (ICC), U.S. Chamber of Commerce, and Confederation of Indian Industry (CII). The company was established in 2016 with a vision in mind to provide Cyber Security to the digital world and make them Hack Proof. The question is why are we suddenly talking about Cyber Security and all this stuff? With the development of technology, more and more companies are shifting their business to Digital World which is resulting in the increase in Cyber Crimes.
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