Infographics have become a popular tool for businesses, marketers, and individuals alike to convey information in an engaging and visually appealing way. And when it comes to creating an infographic, there are two main options: custom or template.
There’s no straightforward answer to decide which one is better than another.
Choosing between customized and template infographics largely depends on your specific needs and available resources. Some businesses make template-based infographics a go-to, and others choose to invest in more professionally crafted ones.
In this article, we’ll break down the pros and cons of custom and template infographics, so you can decide which one is the best for you.
Customized Infographics
Customized means specifically designed for you and your audiences. Customized infographics often require a greater level of design expertise and effort to create.
These customized infographics are often used by larger businesses with big budgets, and they often come at a higher price tag. Here are some pros and cons of customized infographics.
Pros
#1. Unique
The best thing about customized infographics is that they can be completely unique to your brand. All elements, from color pallets to design, can be crafted on-brand.
You don’t have to worry about someone else having the same infographic because you had it specifically designed for you. This uniqueness can help you stand out and make a lasting impression.
#2. Created with your audiences in mind
Customized infographics allow you to have complete control over the design and content of your infographic.
This means you can tailor the infographic to your specific message, branding, and audience– making it much easier for you to appeal to them and get your message across effectively.
#3. Boost credibility
The greatest thing about customized infographics is that it looks well-polished and professional. You know straight away that a professional took the time to design from scratch.
Not to mention that professionally-crafted infographics can also add value and originality to your content.
Cons
#1. Time-consuming
Just like anything customized, from animated explainer videos or even logo design, creating a customized infographic can be time-consuming and require a skilled designer or graphic artist. The whole process can take professionals days or even a week to complete.
#2. More Expensive
As we mentioned in the beginning, this can be expensive if you don’t have the necessary skills in-house and may not be feasible for small businesses or individuals with limited budgets.
Template-based Infographics
On the other hand, template infographics are pre-designed, pre-formatted infographic templates that allow you to add your own content and data simply.
While customized infographics may have their advantages, they’re not always necessary. This is where template-based infographics can be a better option at certain times.
Pros
#1. Quick and easy to make
One of the main advantages of template-based infographics is that they’re quick and easy to make. You can find a wide range of free or low-cost infographic templates online, which can save you time and money.
For example, Venggage provides you with tons of templates that are suitable for businesses in different industries. Whether you want to create AI tools comparison or even explain how insurance policy works, Venngage has a vast library of customizable templates you can repurpose to your own liking.
#2. Affordable
This can be a faster and more cost-effective option for those with limited resources, as you don’t need to create the design from scratch or hire a professional designer.
Template-based infographics can also be a good option for those who are not confident in their design skills but still want to create an engaging and visually appealing infographic.
#3. Scalable
Another great thing about template-based infographics is that they’re scalable. This means you can easily adjust the size of the infographic to fit your needs.
For example, if you want to create a smaller version for social media or a larger version for a presentation, it’s easy to do with a template.
Cons
#1. Less flexible
However, template-based infographics can be less flexible than customized infographics, as you are limited to the pre-designed format and layout. This means your infographic may not be as unique or tailored to your specific needs and message.
#2. Limitations
It may be challenging to work with limited template options from the infographic maker you use. Not to mention that when you use a template, you also run the risk of your infographic looking like everyone else’s, making it less likely to stand out.
Customized vs. Template-based Infographics: How to Choose the Right One?
Now that we know the pros and cons of both customized and template-based infographics, how do you decide which one is right for you? Here are some factors to consider:
Needs
First, think about what you need from your infographic. If you need a quick and easy solution with minimal costs, then a template may be the best option.
If you want complete control over the design and content or need to incorporate unique data and insights, then a custom infographic may be better.
Resources
Another factor to consider is your available resources, including time and budget. If you have the necessary skills in-house or are able to hire a professional designer, then a custom infographic may be feasible.
If you’re short on time or working with a limited budget, then a template may be the best option.
Audiences
Think about who you’re trying to reach with your infographic. If you want to create an original and unique infographic that stands out from the competition, then a custom option may be best.
If you just need a simple and straightforward infographic, then a template may be sufficient.
Wrapping Up
There’s no one-size-fits-all answer when it comes to choosing between custom and template infographics. It is really important to do your research before opting for one. Make sure you understand the limitations and possibilities of both options.
With the pros and cons mentioned above, we hope this article will help you make an informed decision.
Author
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
Twitter: @breadnbeyond
Email: [email protected]
LinkedIn: Andre Oentoro
