Let’s start with the fundamentals before delving into the eight categories of graphic design: Graphic design: what is it? The creation of visual compositions for the purpose of problem-solving and idea communication using typography, imagery, colour, and form is known as graphic design. There are various types of graphic design, each with a specific area of specialization because there is no single best way to accomplish that.
Each type of graphic design requires a particular set of skills and design techniques, despite the fact that they frequently overlap. Many designers focus on a single type, while others concentrate on a group of related or comparable types. Designers must, however, be flexible and lifelong learners in order to change or add specializations throughout their careers because the industry is constantly evolving.
The following are the 8 basic types of Graphic Design:
Graphic Design for visual identity
A brand is a link between a business or group and its intended audience. The way an organization communicates its personality, tone, and essence, as well as memories, emotions, and experiences, is through its brand identity. Exactly as it sounds, graphic design for visual identity refers to the visual elements of brand identity that act as a company’s outward expression and communicate its intangible qualities through images, patterns, and colour.
Visual identity graphic designers work with brand stakeholders to develop assets like logo design, typography IN Graphic design, colour schemes, and image libraries that convey the essence of a brand.Designers frequently create a set of visual brand guidelines (style guides), which describe best practices and offer examples of visual branding used across different media, including graphic design in addition to conventional business cards and corporate stationery. These guidelines aid in maintaining brand consistency across all upcoming applications.
Visual identity design is one of the most widely used styles of design. To produce design elements that work well in all visual media, visual identity graphic designers need to have a general understanding of all forms of graphic design. They also require excellent communication, conceptual, and creative thinking, as well as a passion for studying various markets, businesses, trends, and rivals.
Advertising and marketing visual design
Most people envision designs made for marketing and advertising when they think of the graphic design.
To influence the purchasing decisions of their target audience, businesses rely on effective marketing campaigns. A successful marketing campaign plays on consumers’ wants, needs, awareness, and satisfaction with a particular product, service, or brand. Graphic design helps organizations advertise and communicate more effectively because people will always find visual content more engaging.
To produce materials for marketing strategies, marketing designers collaborate with business owners, directors, managers, or other marketing specialists. They might work alone or as a member of a creative or internal team. Graphic design designers can focus on a single type of media (such as vehicle wraps or magazine ads) or produce a wide range of collateral.
To produce materials for marketing strategies, marketing designers collaborate with business owners, directors, managers, or other marketing specialists. They might function independently or as a member of an internal or creative team. Graphic design Designers can specialize in a particular form of media (such as vehicle wraps or magazine ads) or produce a wide range of collateral for print, digital, and other platforms. Despite being historically centred on print, this style of design has expanded to include more digital resources, particularly for use in content marketing and online advertising.
Marketing designers must have excellent communication, problem-solving, and time-management abilities. They must be skilled in a variety of graphic design, layout, and presentation apps in addition to having a working knowledge of print and online production.
Graphic design Illustrations of marketing graphics
- flyers and postcards
- Ads in magazines and newspapers
- billboards, banners, and posters
- Infographics in Graphic Design
- Brochures (print and digital) (print and digital)
- Wrapped vehicles
- Displays at trade shows and signage
- Marketing emails templates
- Presenting PowerPoint slides
- Ads, banners, and graphics (graphic design) for social media
- Retargeting and banner ads
- Images for blogs and websites
Designing user interfaces visually
The user interface refers to how a user interacts with a tool or application (UI). The process of developing user-friendly, intuitive interfaces is known as interface design (UI design).
The screen, keyboard, and mouse are all components of a user interface (UI), but in the context of graphic design, the UI focuses on the visual experience of the user and the design of on-screen graphic design elements like buttons, menus, micro-interactions, and more. A UI designer must strike a balance between technical functionality and visual appeal.
They specialize in games, desktop apps, mobile apps, and web apps. Graphic designers collaborate closely with UI developers, who write code to make the user interface, and UX (user experience) designers, who decide how the app functions.
Graphic Design Illustrations of user interface design
- Design of websites
- Theme creation (WordPress, Shopify, etc.)
- game controls
- Design for mobile applications
Graphic design for publications
Publications are lengthy works that reach an audience through widespread distribution. Historically, they have been a print medium. A traditional graphic design style is publication design—consider catalogs, books, newspapers, and magazines. But digital publishing has significantly increased recently.
Publishing-specific graphic designers collaborate with editors and publishers to produce layouts with carefully chosen typography (graphic design) and supplemental artwork, such as photography, graphic design, and illustrations. Publication designers may work as independent contractors, employees of creative agencies, or in-house staff members of publishing firms.
Graphic Design Illustrations of publication design
- yearly reports
Graphic designers for publications require exemplary organizational, communication, and layout skills. They must have graphic design and colour management skills.
Graphic Design packaging graphics
The majority of products require some kind of packaging to protect them and get them ready for storage, distribution, and sale. However, packaging graphic design also has the ability to speak directly to consumers, making it a very powerful marketing tool. Each box, bottle, bag, can, container, or canister offers a chance to communicate the brand’s story.
Packaging designers produce concepts, print-ready files, and mockups for products. In-depth familiarity with print technologies is required, in addition to expertise in manufacturing and industrial design. Because packaging design crosses so many disciplines, it is common for designers to find themselves creating additional assets for a product, such as photography, illustrations, and visual identity.
Graphic designers for packaging may specialize in one industry (like food or toys for kids) or one specific type of packaging, or they may be generalists (such as labels or beverage cans). Their work necessitates not only having a strong working knowledge of print and industrial design but also exceptional conceptual and problem-solving skills. They must be flexible and knowledgeable about current issues if they are to satisfy the demands of consumers, marketers, and manufacturers.
Graphic Design for motion graphics
In a nutshell, motion graphic designs are static images that move. The effects used in online media, television, and film can include animation, audio, typography, imagery, and video. The rise of video content and recent technological advancements have both contributed to the medium’s explosive growth in popularity.
A relatively recent specialty for designers is “motion graphics designer.” Technology advancements have lowered production times and costs for the art form, which was previously exclusive to TV and film, making it more accessible and affordable. There are now many new markets and job opportunities thanks to the emergence of motion graphics as one of the newest design genres on all digital platforms.
Graphic Design Illustrations in motion graphics
- End credits and title scenes
- Cartoon logos
- Presentations, trailers, and advertisements
- Tutoring movies
- Games, apps, banners, and GIFs
For the environment
Visually connecting people to places through environmental graphic design enhances their overall experience by making spaces more memorable, interesting, educational, or simple to navigate. Here are a few examples of environmental design, which is a broad category of design:
Environmental graphic design examples
- wall paintings
- museum displays
- corporate identity
- Navigation in public transportation
- Interiors of shops
- stadium advertising
- spaces for conferences and events
Environmental graphic design that focuses on wayfinding uses landmarks, signage, and other visual cues to help people find where they are and where they need to go so they can get there without getting lost.
Graphic, architectural, interior, landscape and industrial design are all combined in the multidisciplinary practice of environmental graphic design. Designers collaborate with experts across these disciplines to plan and implement their designs. Designers frequently have degrees in architecture as a result. They must have a working knowledge of industrial design principles and be able to read and sketch out architectural plans.
Environmental graphic design has typically resulted in static print materials, but interactive digital displays are becoming more common as a way to produce more engaging experiences.
Illustration and art for Graphic Design
Graphic design and art are frequently mistaken for one another, but they are actually very different. Designers produce compositions to convey ideas and address issues, while illustrators and graphic designers produce unique works of art. Their artwork can be found in a variety of media, including fine art, décor, and narrative illustrations.
Even though they aren’t technically types of graphic design, illustrations and graphic design art are produced in such large quantities for commercial purposes that it’s impossible to talk about one without the other.
Graphic sign artists work together with writers, editors, managers, marketers, and art directors in all forms to produce their work using any combination of media and techniques. They frequently have a foundation in architecture, animation, or fine arts. Due to overlapping skills and apps, it is possible to find graphic designers.
Illustration and art examples
- T-shirt style
- graphical textile patterns
- Motion pictures
- Stock photos
- Visual novels
- game consoles
- Album art, comic books, and book covers
- children’s books
- technical reference
- idea-based art
Since it is a constantly expanding industry, there is a growing need for knowledgeable and skilled designers. Knowing the various types of graphic design will help you find the expert you need when you’re looking for someone to take on a design project.