Google Ads is a very helpful platform for making your company reachable to many. However, you should be careful when making the right Google ad, as the process comes with some trial and error. To help your nail your campaigns, Rapid Formations highlight the big mistakes new businesses make when starting up with Google Ads. In this article, we will discuss some of the common Google ad mistakes which must be avoided, especially by business owners who are relatively new in venturing into the business field. So, let’s get started!
Google Ads Mistakes:
Read this section of the article carefully, as we will briefly discuss some common mistakes that must be avoided when making Google ads. So, let’s dig deep into it.
Lack of Focus on Keywords:
Everyone has some basic knowledge of how Google works. You can enter a search term, and you’re presented with content and adverts that match your query. The more nuanced your search term, the more specific – and it also contributes to being useful – your results will be. Despite knowing this, it is incredible how many people start up with Google Ads by bidding on too broad keywords. This can also result in clicks, but these will be clicks from the wrong audience, who you are unlikely to convert into customers. Hence, this is where you need to be careful when it comes to your keywords.
Have a look at an example; if you own a salon in Brighton that specializes in cutting children’s hair, you shouldn’t bid on ‘Hair salon’ or ‘Hairdresser.’ Instead, you should look at terms such as ‘Children’s haircut Brighton’ or ‘Sussex children’s hairdresser.’ These nuances of putting the right keyword play a vital role when looking at a Google ad.
Poor Ads Content:
When beginning with Google Ads, it’s easy to fall into the trap of spending the majority of your time in the initial start-up phase, which includes setting your budget, picking your keywords, and neglecting to spend the required time writing compelling ads. Coming up with a catchy headline and thorough (but, dare we say it, entertaining) description requires effort on your part. It’s not something that should be knocked out in a matter of minutes. Research what your competition is doing using Google Ads’ Transparency Tool. What works? What doesn’t? How can you get this across in as few words as possible? Take the necessary time and get it right. Hence producing the right Google ad is very important, especially when we are starting with the initial phase.
Sending customers to the wrong place:
This is another common mistake; the place where you are sending your customers must match up to the place in your ad itself. There will also be campaigns where your homepage is the most appropriate place to direct a click, But there will also be instances where this will be jarring for the user and leave them wondering how the ad they saw syncs up with the page they’re now on. You can look at it as if you are telling a story through your ad, and If it doesn’t, can you use a new landing page? If you have resources to develop a dedicated new landing page? If a campaign has a solid click-through rate, this is worth considering.
Failure in Using Negative Keywords:
If you do not know about negative keywords, let me tell you that these are the words that would generally be associated with your actual keywords but ones that you don’t want to rank for. You can think of it as running a shop, and very often, you will have visitors who are looking for a product you don’t sell. Sometimes you’ll understand why the person has visited your shop, but you don’t sell that specific product. At other times, their visit was based on a complete misunderstanding. For example, if you run an online store selling musical instruments,, create a negative keyword list of the types of instruments you don’t stock. However, as well as specifying that you sell musical instruments, then may want to add ‘medical instrument’ to your negative keyword list to ensure you don’t get a wholly wrong type of customer.
So, when you fail to use negative keywords, you will appear on searches that are irrelevant to your business and ultimately will be costing you money.
Lack of Analysis:
Once a campaign is completed, it can be tempting to confine it to the archives and forget about it. But to succeed with Google Ads, you need to take the time to analyze what went well and what didn’t. Clicks, click-through rate, impressions, cost per click, and conversations are all metrics to ascertain whether a campaign worked. Then, you will be needed to use your findings to inform your next campaign.
Conclusion:
When made in the right manner, Google ads will hit the right audience. To make the right Google ad, it is important to avoid these Google ads mistakes. In this article, we have briefly discussed Google ads and the common Google ads mistakes. That’s all, folks. I hope the article helped you get all the information you needed.
