If you are wondering what is SMS marketing and how you can implement it to boost your sales, then you have to check out this article till the end as we will also be giving some of the best SMS marketing examples that you can use to boost sales in your business. So, keep reading the article till the end, as you will be exploring the best SMS marketing examples.
What is SMS Marketing?
Folks, before we give you a detailed examples of some of the best examples of SMS marketing, let me tell you about SMS marketing in brief. SMS marketing is basically a form of marketing which is a much direct way to reach the custoemrs by sending them promotional, transactional or informational text messages. Mass texting takes this strategy a step further by enabling businesses to send personalized messages to thousands of customers simultaneously. This method not only streamlines communication but also ensures timely delivery of updates, offers, and reminders, making it an indispensable tool for businesses aiming to boost engagement and sales. These messages will be sent to the recipients who have chosen to subscribe to these SMSs.
Now that you have a good understanding of SMS marketing, head to the next section of the article to discover some of the best SMS marketing examples
SMS Marketing Examples
If you are wondering how you can start with SMS marketing, and if you are new to this form of marketing, then you definitely need to check out this section of the article to learn about the best SMS marketing examples. Here are some of the best SMS marketing examples:
Welcome Offers
If you are wondering how you can welcome your customers to subscribe to your business or buy your product, then you can definitely start by giving a welcome SMS. We all love discounts and since that is the case, you can share discount codes with your new subscribers. This will leave your brand with a good impression, and it will be enticing for the customers to buy it from you. Make sure to match the brand voice, as it should be friendly and casual and not too professional. You can check out FUNBOY’s SMS campaign, where there is a 10% discount, and it is clear and concise, matching the tone of the brand.
Order Status and Shipping Updates
If you are looking forward to getting your customers bit more hooked to your brand, then giving them order updates is the way to go. These SMS are non-promotional, and their informative nature will lead to a higher open rate and engagement. As an SMS marketing example for order status and shipping discount, you can check out the Feastables Order updates SMS campaigns that are not only a perfect text marketing example as they are short, sweet, and perfectly to the point. They also add a dash of humor to make the SMS more engaging and fun tio read!
Product Launches
This is another important time when SMS marketing is crucial. When your brand is launching a new product, you will be required to promote it in an effective manner to get more return on investment. So, crafting the right text messages will be helpful. As one of the best SMS marketing examples, you can check out True Botanicals’ product launch SMS campaigns that not only highlight the product’s unique qualities but also dive straight into the product benefits. The brand heavily relied on the benefits of the products to boost their sales and engagement instead of solely relying on discount codes. One of the pro tips that you can consider before you look for some of the best SMS marketing examples is to run a pre launch waitlist or pre-order campaign to build excitement around the product launch.
Exclusive Offers
If you give exclusive offers to your brands, you will be getting a sales boost. Make sure that the VIP customers are treated with royalty by giving them exclusive deals and offers. With this kind of SMS, there is heightened encouragement of sales as the customers will feel like they are part of the brand. For exclusive offers SMS marketing examples, you can look at the SMS marketing examples of Whimsy + Wellness. They use phrases like “starting in just 5 minutes!” and “BIGGEST. SALE. EVER!” which will lead to driving prompt action. You can check out FUNBOY’s SMS marketing examples, which offer concise messages that create urgency and end with a clear CTA.
Time Sensitive Offers
If you are wondering how you can send catchy time sensitive offers, then, you definitely need to try out SMS marketing to create a sense of urgency. Time bound deals create urgency and they always leave the subscribers with a sense of fear of missing out. There will be clear CTA in the text messages. You can check out the Schutz brand which highlights the time sensitive offers that creates a sense of urgency and drives immediate action.
Donation Drives
Another most favorable time to create engagement around your brand is during donation drives. You can generate awareness about upcoming donation drives and encourage people to sign up. As an example, you can check out the UCSF SMS for donation drives, where the text messages stand out with a personal touch, and there are clear, actionable steps. The SMS features everything from appointment updates to confirmation, and the whole process takes place over SMS messages. The SMS messages not only promote the donation drives but also promote ease of booking, personal touch, and concise messaging that increases the response rate.
Thank You Offers
Thank You Offers are something that can create a long-lasting customer relationship. When you are looking for SMS marketing to convey thank you offers, make sure to collect customer feedback and reward the customers with a special coupon code. You can check out the different SMS examples that give thank you offers, and most of the text messages of this sort have a personalized touch, with the texts also enticing offers like a bound coupon code. This will prompt the customers to take action, either subscribe to an upgraded version, do more shopping, or opt for any service or product that the brand offers.
Why SMS Marketing?
Now that you have a good understanding of some of the best examples of SMS marketing, here are some of the benefits of SMS marketing that will help your business to scale higher:
Direct Communication
This is one of the most important benefits of SMS marketing. With text messages, you will be able to communicate directly with the customers, and your business will have an increased reach. With this direct method, businesses will be able to send personalized messages in a timely manner.
Cost Effective
Another prime benefit of SMS marketing is that it is cost effective. Since SMS is the cheapest form of marketing, sending a text message will give you the highest ROIs. This will be a boon to your budget, and it will result in top-line profits.
High Open Rates
Another one of the most advantageous benefits of SMS marketing is that there are high open rates. There is high level of readability which is because of the short nature of SMS that are quiet concise and engaging. It is important to make sure that your brand is delivering valuable and personalised texts to the customers and there will be higher engagement rates.
Conclusion
SMS marketing examples are always at your disposal, and you can use them to refer to and create engaging text messages, which will increase the ROI for your brand. That’s all, folks. I hope the article will help you to get all the information you need.
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