If you are someone who loves marketing but doesn’t seem to get any good results with the regular marketing practices you are doing, then it is time to switch to SMS marketing. In today’s fast-paced world, everyone is glued to their phones; SMS plays an important role in marketing and has emerged as a popular and effective tool of marketing for businesses of all sizes. Keep reading the article, as we will be revealing everything you need to know about this form of marketing.
What is SMS Marketing?
Folks, before we give you a detailed account of this form of marketing, let me tell you about it first. SMS marketing or Short Message Service marketing is a form of marketing where the businesses will be sending promotional messages to customers via the text messages. In simple words, it is text messaging. The form of marketing is similar to email marketing which is permission based that means that businesses can send messages to only who have given them permission and the consent to receive them.
One of the most amazing benefits of this form of marketing is that it is direct, and it helps the customers to stay connected, getting to know all the updates about new products, exclusive deals, helpful tips, and many more. With SMS marketing, your businesses can build a connection with customers that makes them feel more valued and special. SMS marketing is gaining popularity considering the newness of the form and its enaging format.
Now that you have got a good understanding about SMS marketing. Head to the next section to decode the types of it.
Types of SMS Marketing
While this form of marketing is new and exciting, there are types of SMS marketing that will be catering to convey the different forms of brand messages. Here are the types:
Transactional
It is one of the most important form of text messaging. In this messaging format, you will be given a text message after you have made a purchase or signed up for something. These messages conveys the message that your transaction in signing up or making a purchase is successful and ypu will be getting the important information like order details or account information.
Promotional
This is another form of text marketing where you will be given promotional SMS. These messages are when the businesses want to tell you something about their new products, about their sales, or even about an event which will be happening soon. The main purpose of promotional messages is to make a purchase or take advantage of a limited-time offer.
Broadcast
This is another form of text based marketing where the messeages are sent in bulk or in mass amounts. This form of text based marketing allows businesses as well as organisations to send a single message to a large group of contacts, clients or customers.
Reminder
This is another one of the most popular forms of SMS marketing. These are specifically friendly texts from businesses that make sure that you do not forget about an event, appointment, or anything important related to it. These text-based messages not only help you stay on top of your plan but also help you provide convenience and improve your customer experience.
Want to know some of the best practices which will be making your text based marketing stand out from the other brands? If yes, then head to the next section of the article to know some of the important tips!
Best Practices for Text-Based Messaging
If you are looking to make your SMS marketing stand out, then here are some of the best practices that you cannot afford to miss!
Do Not Overwhelm Customers
One of the most important thing to keep in mind is to not bombard the customers with too many messages. Find the right balance in the frequency of your messages as sending too many texts will be leading your customers to go for an higher opt-out rate. Sending too many messages can also result in your customers to lose engagement. You can always experiment to find out what works the best for you!
Get Clear Consent from Subscribers
This is another important practice to include when you are looking for text-based marketing. Since SMS-based marketing is permission-based, it is important to send messages to the recipients who have given their consent to them. Are you wondering how you can obtain consent? Then, you can go for opt-in forms on your website, store sign-ups, or through SMS keyword campaigns.
Use Clear and Concise Language
This is another important practice to keep in mind when you are doing text-based marketing. Make sure that the SMS characters are limited to 160. Use straightforward and concise language for communicating your messages effectively and include a clear CTA, which will be helpful in getting the desired response from your customers
Optimise for Mobile
This si another practice that needs to be done when opting for text based marketing. Today, text messages are viewed on mobile and it is extremely important for you to optmise your campaigns for getting a seamless mobile experience. You can effectively include links in your messages, which will be encouraging the customers to get mobile-optimized landing pages or websites for the best user experience.
Experimenting
SMS marketing is all about experimenting. Always make sure to test and analyze your SMS marketing campaigns to identify the areas of improvement. A/B tests will be testing different message variations, offers, or send times. You can use the data gathered from these tests to optimise your strategies in order to get the best possible results.
Why Subscribe to Text-Based Marketing?
If you are wondering why you must switch to text based marketing as opposed to other forms of marketing, then here are some of the benefits that will help you to get good clarity:
Quick Communication
This is one of the prime benefits of text-based marketing, where you will be able to reach your customers fast. Businesses will be getting to have important information or deals for their customers in no time.
High Open Rates
This is another prime benefit of text-based messaging. Almost every reader will be reading your texts. You will be getting an open rate of 98%. This simply means that there is a much better chance that customers will see and read your texts than emails or other types of messages.
Wallet-Friendly
This is another benefit of text-based marketing: you will be getting to know your customers without breaking the bank. You can send in a lot of messages that are affordable, which will give you good engagement rates. Hence, businesses, whether small or big, will be getting to have the benefits of friendly marketing.
Personalise
Another beneifts that text-based marketing provides is that they can be personalized. Businesses can connect with customers in a much better manner when they personalize their messages. They can cater to each customer and make it relatable.
Conclusion
Text based marketing has got many benefits when used in the right manner and can benefit your businesses in a seamingly efficient manner. So, if you are bored with traditional marketing, then it is time to go for SMS marketing. That’s all folks. I hope the article will help you to get all the information you need.
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