Marketing is an important tactic to win the trust of customers and convert them into long-term customers in the long run. Email marketing is the way to get the best Return on Investment, and with the right email marketing automation, you will be getting a customer base that promotes high loyalty in the long run. While developing an email marketing campaign a lot of segments go into the process, like customer segmentation, email copy, creating subject lines, and engaging CTAs. With email marketing automation, you will be able to engage with customers effortlessly. In this article, we will be sharing all about ecommerce email marketing automation. Keep reading!
What is Ecommerce Email Marketing Automation?
Ecommerce Email marketing automation simplifies the entire process of sending personalized messages to subscribers. This feature is all about setting up specific triggers that will send the right messages to the right person at the right time, which makes marketing efforts more effective and efficient. If you are new to Ecommerce Email Marketing Automation, then let me tell you that when someone signs up for a newsletter, they will receive a series of welcome emails introducing the brand. These emails will then be followed by discount codes and valuable codes, and further interaction will be encouraged.
Now that you have a good understanding of e-commerce email marketing automation, head to the next section of the article to learn about how it works.
How Does Ecommerce Email Marketing Automation Work?
Email marketing automation primarily works with a series of set-up automated workflows, and the sequences get triggered based on specific actions. Here is how the core process primarily takes place
Integration of Customer’s Data into Automation Software
The first step in e-commerce email marketing automation is importing your email lists or contacts from your sources like Spotify or the CRM tool. This tool primarily consolidates the subscriber information from multiple sources into information-rich unified profiles. This will give the automation tool visibility into your contact database. Not only that, it also provides insights into customer behaviors as well as preferences for allowing customer segmentation.
Creation of Segments
This is the next step in email marketing. Creating customer insights is extremely important for delivering personalized emails to your customers. With email automation, you will be getting your customer segment, which will be based on age, gender, demographics, specific events or gender.
Building Automated Workflow Sequences
This is the next crucial step which goes in ecommerce email marketing automation, In this step you will be visually mapping out the automates sequences using the workflow or the drag and drop buikder. You will find that each of the workflow has got a pre defined triggers which will be initiating the sequence. There are also common triggers which includes abandoning a cart, specific dates, subscribing to a list and so on.
Designing Emails
This is one of the crucial steps in ecommerce email marketing automation. When visually appealing email designs are created, it will attract customers. With the automation tool, you will be getting a lot of customizable templates. In these templates, you can alos include dynamic elements such as social links and product recommendations among others. You can also optimize email for different devices and inboxes.
Personalisation of Messages
This is another important step that makes the email automation process quite interesting. For personalizing emails, you will be using custom fields and dynamic placeholders, which will pull in subscriber-specific details such as location, name, products browsed, and products purchased.
Monitoring the Campaign Performance
This process is crucial for e-commerce email automation marketing. With this feature, you can maximize the ROI of your email marketing automation. You will continuously be able to optimize content, segmentation, and other cadences based on performance analytics.
These processes are important for email automation, and with the email automation tool, sending emails becomes quite efficient and profitable.
You must be thinking about why you must go for email automation. Well, to find out the answer, head to the next section.
Why You Must Go for Email Automation?
The steps above must have given you a detailed answer to this question, but let me tell you some of the benefits of email automation, which will be useful to you if you are in the ecommerce sector. Check out these benefits:
High ROI
This is one of the primary benefits of email automation, with email marketing, you will be getting a lot of ROI as compared to other marketing channels. When you look at email automation, it will eliminate the manual tasks that go in the process of email marketing. It significantly reduces the staffing needs as well as removes the risk of human error, which will serve as one of the prime benefits for getting long-term conversions.
Personalized Customer Experience
This is another one of the prime benefits that you will be getting with ecommerce email marketing automation. With email marketing automation there are features like segmentation and triggers which will be helping you to send personal messages.
Ideal for Upselling and Cross-Selling
Another prime benefit of email automation is that you will be able to do upselling as well as cross selling. With the email automation feature, you can recommend similar products whenever someone makes a purchase.
Engaging Customers
With email marketing, you will be engaging customers with different creative ways to express brands. Automation helps in maintaining the customer engagement. For enhancing the overall experience, you will be able to nurture leads over time with drip campaigns as well as respond timely to the customers.
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Examples of Email Automation
If you are into email marketing, then you definitely need to glance at these email marketing examples, which will serve the best of your ecommerce brands and become much more simplified with email automation. Here are the examples:
Abandoned Cart Emails
Abandoned cart emails are primarily the easiest when it comes to bagging a customer; this is especially true when they have shown interest in buying something. If you look at brand emails, sometimes they send you emails when you have abandoned carts, and these emails pull customers to bring the product that they have left in their carts. Also, it is important to allow for a reasonable time delay between emails when you are looking to send abandoned cart emails.
Welcome Emails
Welcome email are the ones which are sent to new customers or subscribers. With welcome emails, you will be setting the customers expectations and these emails are sent after they have signed up to your service or bought your product for the first time.
Order Follow Up Email
This email is sent when a customer buys a product and makes a purchase. These emails can primarily include order confirmations, shipping updates, product care instructions, or cross-selling/upselling recommendations. With email automation, these emails are sent automatically and will significantly leave a lasting impression on the customer.
Conclusion
Email automation in the ecommerce sector is a very important tactic to get the attention of customers without much of an error. It helps in retaining the attention of the customer for a long time. That’s all, folks. I hope the article will help you to get all the information you need.
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