In 2025, customer attention span is getting lower, and it’s quite hard to keep them engaged.
Well, to improve customer engagement, shop managers mostly apply single-product discounts, which is not enough to generate real conversions.
Nowadays, customers look for more than just savings; they want value, convenience, and options to choose desired items together. To provide them this flexibility, you can combine relevant products and create Shopify product bundles. This will keep your customers engaged and provide them the option to choose desired products from the bundle.
In this article, we have stated some benefits and tips for adding product bundles to your store. You can follow these tips to improve the overall impact of creating shopify value-packed deals and drive more sales.
What are Shopify Product Bundles?
Shopify deals and bundles are product packs that merchants create to give customers the flexibility to shop for relevant products together in a single purchase. Adding deals to your store is a strategy to improve customer engagement and improve sales by providing the option to save some money while buying in bulk.
You can simply add selected products together and allow customers to buy the whole pack or select desired items from the bundle. This allows them to get exactly what they want while saving money, as bundle discounts offer better value compared to purchasing each product individually. This is why shop managers usually create bundles to offer their customers a better value for money while keeping a strategic profit margin for themselves.
How to Create Shopify Bundled Deals?
To create Shopify-bundled deals, you need to use a Shopify Bundle Builder App that enables this feature and provides customers with a personalized shopping experience. There are a variety of shopify apps out there that you can utilize, but here we are using Addify’s Shopify Product Bundle App. First, let’s explore what the app does and what its features are:
About the App
Shopify Product Bundle app gives you the option to create multiple product packs by mixing and matching desired products together. It allows you to offer your customers to select desired items from the pack and create their own discounted deals. Moreover, merchants can create these deals at discounted rates or offer a fixed amount for the entire pack. You can easily create a pack of 4, 6, or 8 items and choose its preferable layout to customize its look.
Moreover, by using the app, you can add prices for each item separately or apply a fixed price for the entire pack. Easily set minimum and maximum quantity limits, style pack box color, choose layouts, and create the bundles just like you want.
Key Features
- Create multiple product packs by adding selected products together
- Add desired percentage discounts for the added products in pack
- Enter the desired box price and quantity of the boxes used
- Choose to make the box layout vertical or horizontal
- Adjust min & max purchase quantities for the users
- Offer fixed pack price or add individual product rates
- Add two or three box & product layout columns
- Create a custom title and description for the bundle
By using these features, you can easily create shopify value-packed deals and offer your customers the best-related items together. This will keep them engaged while selecting the items from the pack, and box discounts will persuade them to purchase from your store. Well, creating deals and adding discounts to them can give your store a perfect competitive edge, especially during special occasions like black Friday, Christmas, etc.
What Type of Product Bundles Can Provide Better Value and Engagement
Here are some examples that can help you give an idea to create best-selling shopify deals for your store:
- Group Bundles
Shopify builder app allows you to group frequently bought products together, and in this way, you can give customers the convenience to shop the entire set in one go. This is called a group bundle, in which customers can get multiple grouped products like caps, hoodies, and glasses all in one pack.
- Variant Based Bundles
You can add items having multiple product dimensions together in one pack. This means that if the T-shirt is available in multiple sizes and colors, you can put that specific category in the bundle and allow customers to shop for different designs of shirts with desired colors and sizes, all in one place.
- Mix and Match Bundles
Mix-and-match bundles mostly include cross-selling items, allowing merchants to combine related products based on customer preferences. You can easily create a quantity limit for this bundle and add a Shopify bulk discount on the entire box to persuade buyers to shop the entire pack. This will improve customer engagement and drive more sales.
- Combo Packs
Shopify builder app allows you to create packs of 4 or 6 items in which you can create a combo of products and sell them together. This combo deal can either be a Skincare Kit, Sports Kit, Kitchen Tool Kit, or more. The more engaging items you put together, the more it will catch customers’ attention and persuade them to buy from your store.
- Discounted Bundle
Add exciting discounts to the packs during seasonal sales. If you are using the above-mentioned shopify app, then you can choose to apply a price for the entire box or add individual discounts to the items included in the pack. In this way, customers can get a better value, and you can create deals that increase sales and improve the chance of future returns.
Why Product Bundles Work Better Than Discounts Alone
Here are some quick benefits that how Shopify product bundles can enhance sales impact and create a better shopping experience for customers:
- Increases perceived value
Bundled deals attract more customers than a simple product. When customers see that the Shopify product pack offers a better deal compared to individual items, then they are more likely to purchase the item from the pack.
- Encourage Bulk Purchases
When you mix and max multiple products together, you ultimately increase the average order value without relying on single-item discounts. So, buying the entire pack gives customers a better value and improves your sales and conversion rate.
- Provides Convenience
Shopify bundle builder allows customers to shop multiple items from the same pack, which gives them the flexibility to make quick decisions and buy the product without any delay. This works better than single-product discounts, as customers are less likely to second-guess their choice and are more drawn to value-packed deals.
- Perfect for Last Minute Buyers
If someone is looking for a gift, product bundles offer a quick and convenient solution. Instead of browsing through the store, they can simply choose a ready-made pack that provides them the flexibility to choose desired items or buy the entire pack as a gift.
- Creates a Competitive Edge
Attractive deals and discounts can give your store a competitive edge, as customers always admire better value and savings. Additionally, product deals not only improve customer engagement but also attract new buyers who seek convenience and cost-effective options.
- Maximize Seasonal Sales
During seasons like Black Friday sales, Christmas, or Easter, you can use product bundles as a gift-selling pack for customers. By combining occasional items, you can offer an attractive holiday deal that keeps users engaged and improves sales in peak shopping season.
Conclusion
By applying the right strategies and adding fair discounts on Shopify product bundles, you can maximize sales while keeping customers satisfied. Moreover, you can utilize any shopify app to add this feature, yet using the above-mentioned app provides you with some advanced customizations for the pack, which include percentage discounts for the item and a fixed rate for the entire pack. By controlling these pricing criteria, you can target multiple customer groups and improve the value of entire feature. So, make sure to keep these tips in mind and optimize your product bundle strategy right now!
