Media activation has become a critical component of today’s marketing strategies. Everything reovles around data-driven advertising with the idea of making impact more precise and return on investment better. To take advantage of today’s digital landscape brands must leverage this new technology that stems from artificial intelligence.
This means optimizing their messaging, talking to the right audience, and making real-time changes and improvements. This allows brands to reach new heights with their advertising. This is why it’s great to consider Pathlabs media activation technology.
Focusing on AI and Machine Learning
AI and machine learning has changed the media activation landscape. This technology has condensed large amounts of data in seconds, This has made real time decision making possible for marketing companies. Normally waiting for this amount of data could take weeks or months to compute and make adjustments.
AI and machine learning can identity patterns and trends that help predict what consumer behavior is. This allows for dynamic advertising and more persoanlzied advertising. Targeting the right people at the right time can make a difference in whether a campaign is a success or a flop.
What is Programmatic Advertising?
Programmatic advertising has completely changed ad space and how we buy it. Ad space use to be bought and set permanently for an extended period of time. Think billboards, magazines, and other print options. Measuring a return on investment was harder.
Now programmatic advertising allows for bidding in real time to ensure clicks, views, and exposure. When it’s in front of the wrong audience, the ad moves to find the right one in real time.
How Real Time Decisions Are Changing the Game
Now more than ever companies are driven by kep performance indicators or KPIs. Hitting targets often relies on eliminating waste. Real-time decisions expedites the process in finding the right formula. Less trial and error is made. This makes allocating precise budgets less of guesstimate. We need reliable information to make reliable decisions.
Targeting All Platforms
Today online users live across multiple online platforms. There is TikTok, Pinterest, Facebook, and more. While the brand theme should remain strong across the advertisement, different messaging is important. Different users are on different platforms because of how they function. Ads need to be streamlined across all platforms.
The time it would take to individual the message per platform would be a lot. Programmatic advertising does it for you.
Taking Advantage of Hyper-Analytics
With all the options online media brings, it can be challenging to capture the attention of an individual. Hyper-personalization that draws an audience in is critical. This can only be done by superior hyper analytics.
Creating an individual ad experience that tailors to a consumer interest by reviewing their purchase history and past internet patterns. This is why certain messaging pops up like, “You’e left some items in your cart!”
Campaign-sequencing works to target the user at the right step of their buying journey. This is all done through programmatic advertising, AI, and machine learning.
Starting with the Right Company
Data analysis and working with programmatic advertising requires some expertise. Marketing dollars can be misse if a company does not properly know how to work with AI and machine learning. Algorithms require engineering for it to work. Having the wrong company means false data.
Start by looking for credible reviews. Any company that has worked with other companies and produced positive results is a great avenue. For startups who don’t have the client base, they should be able to make guarantees and KPIs just as a marketing company would.
