Tailoring search results with flexibility significantly enhances user experience and boosts conversions. A search function that provides prompts and options is a powerful optimization tool, especially when users are in a hurry or can’t recall specific names. In this article, we will reveal the benefits of Magento 2 elasticsearch by Mirasvit.
To get acquainted with other Mirasvit products, go to the https://mirasvit.com/.
So, let’s answer the question: Why does your store need Elasticsearch?
What purpose does Elasticsearch serve?
Elasticsearch helps in searching for products, filtering data, grouping information, and suggesting products to buyers.
It has become a widely used tool for handling real-time data. Many big companies use Elasticsearch to search through, analyze, and display large amounts of information.
And here we came close to one more question. And how does the default search in Magento 2 differ from Elasticsearch?
| The default search in Magento 2 | Elasticsearch |
| Matching Algorithm: Search logic is often based on exact matches or basic string comparison. Such a search may not handle variants, misspellings, or relevance rating poorly (it works well if the query exactly matches the product name) | Elasticsearch uses advanced matching algorithms, including full-text search, fuzzy matching, and relevance scoring. |
| Scalability: As more data is added, it can become hard to manage. | Elasticsearch is designed to grow with your data, ensuring searches stay quick and efficient even when there’s a lot of data. |
| Relevance assessment: the mechanism for evaluating and ranking search results based on relevance is imperfect. | Elasticsearch gives scores to search results to show the best matches first, helping users find what they need more easily. |
| Speed and performance: Searching through a lot of data can slow things down. | Elasticsearch is built for speed, using advanced techniques to deliver fast search results, even for real-time needs. |
Using Elasticsearch has several advantages
- Quick Results: It delivers speedy search responses, crucial for online stores where shoppers expect fast results.
- Scalability. Elasticsearch can efficiently handle large amounts of data and traffic, ensuring that search functionality remains fast and reliable as your catalog grows.
- Improved search accuracy. Elasticsearch uses sophisticated algorithms to produce more relevant search results, improving accuracy.
- Tolerance of typos and errors. Extension can correct typos and spelling errors, directing users to the correct products even if the search queries are not entered ideally.
- Advanced search functions. Elasticsearch offers autocomplete and search suggestions, improving the user experience by helping customers find products faster.
- Improved catalog management. Real-time indexing ensures that any changes to the product catalog are instantly searchable.
- Improved user interaction. Reduced failure rates. By effectively directing users to the products they are looking for, Elasticsearch can help reduce bounce rates and increase conversion rates.
- Effective use of resources. Efficient use of system resources can reduce the load on Magento’s servers, improving overall site performance.
Magento 2 Mirasvit Elasticsearch Extension
So, what benefits will you get with an extension from Mirasvit?
Key features:
- High-speed relevant search results. Increase your store’s conversion rate with a search engine that delivers relevant results in milliseconds.
- Custom Search. Increase customer satisfaction by offering a seamless search experience that makes finding and buying the products they want easy. Customize your search with features like search weights, singular and plural recognition, root roots, and scoring rules.
- Various search options. Perform long searches using abbreviations or symbols, providing accurate results for SKUs, ISBNs, and more. Enable wildcard search to allow customers to find products with partial names.
- Advanced functionality. Apply synonyms to increase search relevance and eliminate irrelevant terms with stop words. Extend search across different content types by supporting Elasticsearch across multiple stores for comprehensive search.
- Autofill and offers. Increase search accuracy with instant autocomplete, supporting multi-index searches. Provide a user-friendly interface with a responsive interface by offering autocomplete results in different layouts.
- Additional features. Control redirects in specific scenarios, replacing 404 errors with related search results. Send customers directly to the product page for individual search results, improving the user experience.
- Search optimization. Fix spelling mistakes with a powerful spell checker so customers always find the right results. Offer fallback search results for non-matching queries, attracting customers.
- Flexibility and support. Adapt to the needs of multiple languages with unique pages for specific requests and full support for various languages.
- Search by specific category. Enable AJAX-based search in specific categories, increasing precision with multi-level navigation.
