One of the key challenges for any marketer or SEO manager can be the lowering of search engine results, this is especially for those who are looking to position a site on Google. As it is seen, one of the key components of the success of a site is SEO. Hence, putting efforts into SEO is a key area that every SEO professional needs to focus and to effectively position their website on Google. In this article, we will be sharing in-depth about the positioning of a site on Google and also tell some additional facts about the measuring metrics and tools for positioning your website on Google. So, keep reading the article to decode everything about the positioning of a site on Google.
What are the Stages of Placements on Google?
Folks, before we share some interesting facts about a site’s positioning on Google, let me tell you about the three key stages of placement.
Here are the three key stages of placement for a site on Google:
Site Analysis
This is one of the key stages of a site’s placement on Google. The analysis phase is fundamentally important for SEO improvement, especially when it comes to identifying the main keywords that actually work on the website and which the competitors are following. Some useful tools for site analysis include Google Analytics and Google Search Console.
Website Optimization
This is the second most important step when it comes to positioning of a site on Google. The analysis of the website is the preparatory phase for website optimization. It also helps improve the site’s positioning, especially in the organic search results. One of the prime benefits of the website optimization phase is that you will be easily able to identify the pages that will be generating website traffic, as well as generate more organic traffic by infusing the right keywords into those pages. Once you have understood the keywords that work, you will need to start working on the keywords.
Optimization of the Meta Tags
One of the key stages for positioning of a site on Google is the optimization of the Meta tags. The correct compilation of meta tags holds the basic importance to obtain both good positioning and to show the page’s main contents to the users. Meta tags are primarily the portions of text that are infused with the right keywords, and these play a major role in the search engine results. If you have the right meta tags on your website, you can easily get placed on Google and attract organic traffic. While this is not only important for content, it’s also important for images. Make sure to attach alt text under your images to get it discovered
Text Optimization
This is the next step for positioning of a site on Google. Ensure your content is of high quality and the text is adequately optimized. This way, you will not only be increasing the search visibility of your website but also increasing its organic traffic. Once the keywords have been identified, it is necessary to review the contents of the pages to insert the main keywords in a completely natural way, creating relevant, functional, and interesting texts for web surfers.
Sitemap Creation
The next step that you need to follow, when it comes to the right positioning of a site on Google, is sitemap creation. For the proper utilization of the website, creating a site map that will adequately help Google in understanding the site’s structure as well as the content organisation is a very neat habit when you are actively looking to position your site on Google. The sitemap is, in fact, a web page that lists the hierarchy of the pages that make up the site to facilitate its scanning by search engines.
Control
The final step when actively looking for a site’s positioning on Google is controlling the results that are obtained. The verification must take place after some time from the optimization phase to give search engines the time necessary to “process” the interventions implemented.
Once you have evaluated the periods for monitoring, the results will be analysed by checking the average position of the keywords treated with respect to the initial situation and the increase in organic traffic in the pages we have modified. Having analyzed the results, you can define a new optimization process to consolidate and improve our positioning.
These are the key steps to follow when you are evaluating a site’s positioning on Google.
Now that you have a good understanding of the key steps that you need to follow to get your site visible and placed on Google, head to the next section of the article to decode some of the pivotal tools that you can use to position your site effectively.
Tools to Use for Effective SEO Optimization
By now, you must have understood that SEO is the key to getting your site positioned on Google. However, leveraging the right tools that help in accurate SEO optimization is equally important. Here are the top tools that you can use for SEO optimization:
Google Analytics
One of the pivotal tools that you can use for SEO optimization is Google Analytics. Google Analytics is a website monitoring service which is developed by Google itself and helps in actively tracking website visits and other metrics for a site. The tool offers a real dashboard which will display the site access statistics using clear, easy-to-consult charts and tables. From an SEO perspective, Google Analytics allows us to retrieve information regarding organic traffic from Google. To get started with Google Analytics, start by creating an account, and then you need to insert the code obtained on your website to verify its ownership and monitor site access.
Google Search Console
This is another one of the key tools that you need to use for SEO optimization. With the Google search console, you can easily find out which of the keywords have been indexed along with the pages. This will help the marketers get a better understanding of the way SEO works and especially on their site. Also, in this case, to take advantage of the SEO tools made available to the service, it is necessary to register and validate the ownership of the website.
Conclusion
Positioning of a site on Google is extremely important and this is especially for businesses who are looking to grow their organic search results as well as get their website ranked on Google. By following these three key stages of placement, marketers and SEO professionals can easily get their site placed on Google and get discovered. That’s all, folks. I hope the article will help you to get all the information you need.
Also Read:
