Grabbing the attention of customers to get them to shop from your company or brand is hard as it is, but getting them to interact with your posts or advertisements needs a tremendous amount of effort. One such approach to help with this task is omnichannel Shopify marketing.
This method helps companies to be highlighted among the crowd of competitors by easily getting customers to interact with them. The article ahead will help you understand how omnichannel Shopify marketing works and what its benefits are.
Key statistics on the growing demand for omnichannel marketing strategies
- Platforms likethis are experiencing a purchase surge of about 250%.
- Leveraging marketing strategies, companies are now able to increase customer retention rates by 91%.
- Omnichannel marketing strategies depict a retention rate of 83% as compared to the 33% of normal marketing strategies.
- Omnichannel Shopify marketing strategies rise high owing to the 74% customer purchase decision-making pattern that relies on social media.
- Similar to omnichannel Shopify marketing platforms, over 73% of customers are actively engaging with the multiple channels offered by such strategies.
- The success factor of omnichannel Shopify marketing can be attributed to 23% of consumers conducting repeated purchases using the platform.
What is omnichannel marketing?
Just like how omnichannel Shopify marketing, being a customer-oriented strategy, includes physical stores, the internet, social media, email, and SMS. It helps boost revenue incomes in a business.
Omnichannel Shopify marketing vs. multichannel marketing
In multichannel marketing, each channel operates independently. Whereas in omnichannel Shopify marketing, there is a uniformity in all the channels. Hence, the customer gets information through all the connected channels in the omnichannel Shopify marketing approach.
Benefits of omnichannel Shopify marketing
Personalized customer experience
By recognizing individual customers, their personal preferences, and their purchase history, the e-commerce omnichannel Shopify marketing can provide recommendations accordingly. This helps gain the customer’s trust and confidence, giving them the best shopping experience.
Data-oriented marketing
The ecommerce omnichannel Shopify marketing combines all of the data into a single customer view and uses this information to develop their marketing strategies, target specific customers, and make real-time adjustments.
Customer trust and loyalty
Remaining uniform throughout all the channels and maintaining the personalized customer experience, there is a high probability of persistent customer engagement on a long-term basis.
Boosted sales and revenues
By nonstop perpetuation of personalized customer experience and the continuous gain of customer trust and loyalty, the e-commerce omnichannel Shopify marketing will see high conversion rates, a reduction in abandoned carts, and an increase in repeat purchases.
Competitive streak
As the competition increases with an e-commerce omnichannel Shopify marketing approach, companies can get to a strong position and gain more market shares.
How to make Omnichannel Shopify marketing strategies
Create a user persona
User persona is a bioprofile of your target audience, highlighting the main details such as demographics, interests, values, online behavior, and challenges. User persona is developed by combining all available information from either existing sources or by conducting surveys.
This approach is the first step to understanding your target audience in the Omnichannel Shopify marketing strategies.
Customer journey map
A customer journey map projects out the engagement of your customer with your business. Once you have a customer journey map, you can start advertising on platforms where the customer interacts the most.
Omnichannel Shopify marketing platform
Once you have created the user persona of your target audience and customer journey map, you need a platform to make a unified experience for all channels.
You can decide your marketing channels, such as social commerce (TikTok, Facebook, Instagram), in-apps, email marketing, SMS, and in-store.
A congruent brand image
Maintain a consistent campaign to make your brand well known. The visual identity that includes visual elements (brand colors and logos), brand positioning, brand personality, brand values, and the voice of your campaign should be uniform across all the channels.
Omnichannel Shopify marketing software
Use omnichannel Shopify marketing software to segregate data that you have received. Display popular, appealing items to gain more visitors.
You can collect client information from multiple sales channels from Shopify business applications such as Shopify Flow, Klaviyo, Omnisend, and Yotpo.
Data Analytics
Last but not least, data analysis is very important for your business. Monitor the impact of your actions and improve your strategies accordingly.
Omnichannel Shopify marketing trends
Online and offline fusion
This opportunity entails customers making online purchases while present at the store. The online and offline fusion can successfully bridge the gap between their respective shopping experiences.
Online to online
Nowadays, companies use social media, such as Instagram, to advertise their brand and encourage online transactions. Customers use apps such as Venmo to show their receipts. This approach provides marketers access to their contact details for SMS or follow-ups.
Loyalty through multiple channels
The main priority for this type of approach is the same clients but interaction through different channels. Customers that interact with the companies through various channels are better than different customers from different channels.
Innovative loyalty programs are initiated to get the customers to engage with them from across the channels.
Case studies on omnichannel Shopify marketing strategies success
Toby’s Sports
Toby’s Sports, a Philippine sports apparel brand, was experiencing an insufficient technical background that hosted their website experience. Inflexibility of the website factors led to the need to bring in expensive technical expertise to set things right.
But using the Omnichannel Shopify marketing strategies, the company was able to experience a 13-fold increase in sales growth, a 101% increase in profitability, and a 50% improvement in customer conversion rates.
Carrier
A global provider of building and cold supply chain solutions was under the pressure of taking up costly and timely time-to-market solutions for their e-commerce website.
But adapting itself to the Omnichannel Shopify marketing strategy, the company was able to reduce their e-commerce expenses to a mere $100,000 from $2 million.
Memo
A pre- and post-pregnancy product servicing company was rather focused on a seamless customer experience that connects parents with their e-commerce product website.
But using the Omnichannel Shopify experience, the Memo was not only able to engage its customers in a simplified virtual shopping but also increased their revenues and customer conversion rate by 45% and 60%, respectively.
Frequently Asked Questions
What is omnichannel Shopify marketing?
Being customer-centric with its strategies, the omnichannel Shopify marketing significantly channels connections and engagement between retailers and their consumer base. This is often conducted through multiple mediums, such as social media platforms, technological channels, or even physical stores.
What are the benefits of omnichannel Shopify marketing?
The benefits of omnichannel Shopify marketing include personalized customer experience, data-oriented marketing, customer trust and loyalty, boosted sales and revenues, and a competitive streak.
How to make omnichannel Shopify strategies?
One can start by creating a bioprofile of their target audience, followed by mapping out their customer journey, designating an omnichannel Shopify platform, managing a consistent brand campaign, and finally efficiently using the omnichannel Shopify marketing software to improve their strategies.
What are the trends in the omnichannel Shopify marketing platform?
Latest trends include online and offline fusion, online to online marketing, and loyalty programs through multiple channels.
Conclusion
Marketing has become a big field today, such that the competition has increased drastically. Gaining customers has been a task, and innovative approaches are obtained to make it happen. One such method is omnichannel Shopify marketing. It is a customer-oriented strategy that includes interaction or engagement with them across multiple channels such as social media, SMS, and emails.
Also Read:
Omnichannel Marketing Strategy: Addressing Challenges
Ecommerce Business Ready for Instant Commerce: Best Business
