As the climate changes around the world, entrepreneurs and businesses are becoming more environmentally aware. They start switching to green solutions whenever possible as a way of reducing their carbon footprint. Furthermore, there’s a trend among companies that only hire providers who follow this mantra.
Even if you don’t care about the planet, green initiatives still come off as the most efficient solution for businesses. They help you reduce waste and energy usage while also showing stakeholders that you’re a responsible, ethical organization. Eventually, all of that would have an impact on your bottom line.
Sustainability in IT
Like any other industry, IT is slowly switching to energy-efficient solutions. Companies are prioritizing devices with minimal energy usage and implementing green e-waste management. The general idea is to recycle every piece of tech equipment your company no longer uses to reduce global manufacturing impact.
Managed IT service providers have adopted these policies. When working with their clients, they prioritize renewable solutions that would not only help the planet but also improve their market position. Given that 70% of laptops can be recycled, businesses can have a major positive (or negative) impact on the environment.
“One of the questions that pops up more and more is how are we addressing energy consumption,” shares IT Management Solutions, New Hampshire Managed IT Services experts. “Even if you offer low fees, many potential clients don’t want to partner with you if you use inefficient solutions.”
Why Does Green IT Matter?
Green informatics is more than a fancy catchphrase; it is a basis for all your daily operations. The majority of environmentally responsible managed IT providers have a genuine interest in saving the plant. They only use products that have low energy consumption, recycle all their equipment, focus on liquid cooling systems, and use virtualization for enhanced power management.
When partnering with a green managed IT provider, your company can achieve the following goals:
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Lower Environmental Impact
When you hire a managed IT provider, this agency basically becomes an extension of your firm. Although they’re an external organization, many stakeholders perceive it as an entity that acts on your behalf. In that regard, their policies will also reflect on the perception of your brand.
That being said, a responsible provider will reduce your own carbon emissions, helping you achieve annual goals. It’s like having an in-house team where you can optimize each process. Energy-efficient MSPs use server virtualization, energy-efficient hardware, and enhanced data management to minimize their impact and, with that, your company’s IT impact.
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Customer Loyalty
Nowadays, customers pay close attention to the company’s policies before purchasing anything from them. Organizations that exploit foreign labor use biased hiring practices and don’t care about the environment usually have a hard time positioning themselves.
Environmental friendliness is one of the top priorities for a modern consumer. Users don’t want to work with brands that don’t have green policies. In fact, they will actively work against them.
By having a green MSP in your corner, you show potential customers that you can care about the environment, thus enhancing sales, loyalty, and overall reputation. Even a small 5% increase in retention will boost your profits by 25% to 95%.
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Talent Onboarding
Not only are green initiatives relevant for consumers, but they’re also a major consideration for your staff. Approximately 67% of employees claim that environmental sustainability is highly important for any business. In fact, many young people prioritize companies based on their level of environmental awareness.
Having a green managed IT service provider in your corner shows your commitment to eco-friendly solutions. Of course, this will only matter if your other policies are also environmentally conscious. By disclosing this information on your site, you can attract more and better talent to your brand.
What Makes MSP Eco-Friendly?
Nowadays, many MSPs claim they use green technology. As you’d expect, this is a promotional tactic that would help them land more clients. You need to be very careful when partnering up with an agency, as you can easily get swindled by an unethical provider.
Although it’s really hard to determine whether an MSP is eco-friendly, as you don’t have insight into their internal processes, there are a few tricks that can help you out. These are the main characteristics and practices of a green provider:
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Eco-Friendly Devices
Whether we’re talking about commercial entities or casual users, more and more people are now switching to eco-friendly devices. While some smartphones are notorious for their energy usage, companies are doing their best to invent new products that would last longer.
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Renewable Energy Usage
The commitment to green solutions goes beyond simple devices. The top-ranking eco-friendly MSPs utilize equipment such as solar panels to collect energy. They run self-sufficient brands that are fully reliant on their own energy sources, putting less strain on the local power grid.
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Responsible Waste Management
Each year, tech companies manufacture hundreds of millions of e-devices ranging from desktops to laptops, smartphones, and other equipment. These numbers are quite staggering and show how much electronics we consume on an annual basis. Environmentally responsible companies take care of their trash, recycling it for future use.
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Efficient Power Management
Keeping lights on in your office throughout the night is a somewhat obsolete concept. Businesses are paying close attention to their power consumption, switching off electricity as soon as they’re done with a particular task. Among others, MSPs implement virtualization and efficient power management to improve their outcomes.
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Eco-Friendly Cloud Computing
Cloud computing has become a dominant method for storing company data. Not only is it efficient, but it allows you to cut costs on internal servers and other hardware. Green cloud computing takes things up a notch through the usage of edge computing and liquid cooling solutions.
Conclusion
Hiring a green managed IT service provider is the right solution for your business. These agencies will improve your reputation in the eyes of consumers, helping you scale your brand. With them, you increase the company’s carbon footprint for a happier future.