If you are a SaaS provider or involved in SaaS in any way, then you would know that the market of providing Software As A Service is moving rapidly. UX designers are widely working on improving the UX design of their websites to meet high user expectations. This is a critical scenario that every SaaS provider is dealing with. However, this is not just about delivering user experiences that are exceptional; it is also a necessity today in the highly disruptive and innovative market. Want to know more? Read on to explore!
What is UX Design for SaaS?
UX Design for SaaS is the enhanced intuitive user experience that is provided through design elements that help in conveying the usability of the software product. It is not just about the visually appealing approach of conveying usability but also its effectiveness.
Why UX Design is the Key Differentiator in SaaS Products?
If you are an UX designer for a Saas product, then, you cannot afford to miss this! If you are under the notion that UX design is all about good visuals, then my friend, let me break the ice for you. A good UX design especially for products, is not just for the good visuals but the art of telling conveniently as to how easily and efficiently the users can get their job done by using your software product.
In today’s highly competitive market, it has become imperative for SaaS products to not just have attractive visuals but the way those visuals are able to communicate the usability of the product. Not just that, if the UX design for SaaS is great and is able to convey the product usability, then users are likely to not abandon it and scroll through the entire site till the end. With a good UX design, an ecommerce store can increase its conversion rate by 35%
Additionally, if your product’s UX design is able to connect emotionally and have an aesthetic appeal, then you can be on a winning streak. In a highly competitive market, having a good UX design for SaaS that will speak volumes will give you a competitive advantage.
But how can you measure how effective your UX design is? Head to the next section to know!
UX Metrics-The Game Changer
UX metrics are the measurements that help analyze the effectiveness, efficiency, and satisfaction of a user’s interaction with your product. Here are the UX metrics that you can use to check the effectiveness of your product’s UX design:
User Adoption
This is one of the key UX metrics that helps in understanding how quickly users are adopting your solution or the product. This is a crucial metric as it will help you to understand the effectiveness of your SaaS product in solving the problem of your customer. You can take the example of a mobile app provider, and out of your target audience of 1000, only 100 people open, install and open the app. Then, there is definitely a usability problem. Easy to get insight, wasn’t it?
User Retention
This is another crucial UX metrics that you cannot afford to give miss. This metric measures how users are returning to your product or service after they have had their initial engagement. If you are getting a high number of users coming back to use your product, then it is the green signal that your UX design for the SaaS product is working fine!
Conversion Rate
This is one of the important UX metrics that every UX designer for SaaS needs to know. This metric measures how many people or new visitors have signed up, completed an order, purchased something from your website, etc. This is an important metric to determine the scalability of the product.
Churn Rate
Churn is basically a rate at which paying customers cancel their recurring subscriptions, and it is often measured in percentages. If you are providing a service such as e-commerce, then this UX metric is extremely crucial to check customer engagement and retention rates.
Why UX Metrics Matter?
The UX Metrics matter because of the many goals that an organization is looking to achieve. Every metric serves a specific purpose that will help not just with product scalability but also in achieving organizational goals. Since every metric is looking to serve a specific purpose, prioritizing the UX metric matters. Prioritizing the usability metrics in the first place, as a product must serve the useability factor before addressing other aspects; once you have ensured usability, you can then focus on the business goals, such as profitability and customer retention. Finally, you need to align your metrics with the strategic goals that will help you in supporting the business objectives. Overall, these UX metrics are essential for understanding the effectiveness and long-term scalability of your SaaS product.
Conclusion
UX design plays a key role in the success of a SaaS product, and UX design metrics help in understanding its scalability in the long run. UX design is an important part of SaaS products, especially in this highly innovative and disruptive market. That’s all, folks. I hope the article will help you to get all the information you need.