Amazon is undoubtedly one of the most popular and largest e-commerce platforms available. Not only is the platform famous for offering all the best products to a wide range of customers, but it also enhances the selling experience for sellers across the globe. In this article, we will be discussing some of the best Amazon advertising match types that you need to know to improve your selling experience. So, keep reading the article till the end to decode more.
Understanding The Amazon Advertising Match Types
If you are a marketer, then you would be delighted to know the different Amazon advertising match types, which will not only boost your rankings but also will be cutting down significantly on the costs.
One of the most important things to note is that, on Amazon, most of the ads are related to search ads, and one of the core goals of advertising is that these ads significantly help in driving up sales through the use of relevant keywords and ultimately, improve organic ranking for specific phrases.
Additionally, Amazon has also recently introduced the new ad types which significantly help in allowing by targeting the audience, browsing history and purchase history, and product categories. There is not a single “best” match type. Hence, it becomes more essential to test the multiple options,which will be helpful in determining what will work best for your specific products and category.
What are the Primary Ad Campaigns on Amazon?
After having understood the Amazon advertising match types, every marketer should know that there are two primary ad types which Amazon offers, these are:
Automatic Match Types
This is one of the most used and popular Amazon advertising match types that you can get your hands on. These include:
Close Match
This is one of the automatic match types ad to be found on Amazon. It basically displays your ads for search terms closely related to your product.
Loose Match
This is another one of the automatic match types ad to be found on Amazon. Here in this ad, there will be ads for search terms loosely related to your product.
Complements
This is one of the types of automatic match types that you can find on Amazon. These are basically display ads for products related to yours (e.g., shoelaces for shoes).
Substitutes
This is another one of the automatic match types that you can use for Amazon ads. This ad primarily shows your ads for products similar to yours that shoppers might choose instead.
For beginners, it’s essential that they focus on close matches and substitutes, as they typically yield better conversion rates. The loose match ads often convert poorly, and the complements can be inefficient for initial campaigns. While complementary products are often bought together, shoppers on Amazon typically come to purchase specific items and aren’t always looking for accessories.
It is essential to know that the automatic match type ads might not be for beginners, and they form an essential part of a well-rounded selling strategy. Their key features include showing products in unexpected places, getting a starting point if you are unfamiliar with the Amazon advertising, and finally, the discovery of the search terms, local jargon, and more
Manual Match Types
This is the following Amazon advertising match type that sellers should be aware of. Under the manual match type ads, there are multiple other ads which include:
Exact Match Types
This is one of the Amazon advertising match types which includes Your ad will only show when a shopper types in the exact keyword you’ve specified, with minor exceptions like pluralization (e.g., “shoelace” will also match “shoelaces”) While exact match gives you control and clean data, it can also be restrictive. Additionally, this is one of the most precise match types to try out.
Phrase Match
The next match type on Amazon is the phrase match. With the phrase match, you can include search terms that don’t match your product’s attributes.
If your product is a black T-shirt, your ad might still appear for “white T-shirt,” which could waste budget and lower relevance.
Broad Match
This is another one of the Amazon advertising match types that you can get your hands on. With the broad match ad, your ad will primarily appear based on the basis of synonyms and variations. Broad match is helpful in uncovering new keyword opportunities you may not have considered.
However, it also requires ongoing monitoring, as Amazon has made broad match increasingly permissive, similar to Google’s approach, which sometimes matches your ad with searches that are only loosely connected.
To tighten your control within broad match, you can use broad match modifiers. Adding a plus sign (+) before a keyword ensures that the word appears somewhere in the search. This is undoubtedly one of the best match ad types on Amazon, which you can get your hands on
Negative Match Types
This is another of the most popular Amazon advertising match types available. Negative keywords inform Amazon when not to display your ads, helping you eliminate irrelevant traffic and conserve your budget. While adjusting bids is often the first step for underperforming terms, adding negatives can be just as crucial to plug budget leaks and sharpen targeting.
Over time, negative match types become the backbone of more efficient and focused campaigns.
Are these Ads Worth it?
Suppose you are wondering whether the Amazon advertising match types are worth it or not. Not only will you be getting a brief understanding of the ad strategy, but you will also be able to position your products under the right strategy, which will be matching with your selling style and also will be helping you reach a broader set of your target audience.
Conclusion
These Amazon advertising match types are essential in offering the right product to the right customer, and Amazon makes it quite easy. That’s all folks. I hope the article will help you get all the information you need.
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