In B2B SaaS marketing – everyone is savvy and understands the impact that good videos can have in capturing attention and pulling in audiences. But after you shoot your product demo, or record a great customer testimonial video – that’s exactly where the real heavy lifting begins.
For example, animated video production services typically involve four key stages:
- Planning and scripting
- Visual design and storyboarding
- Animation and voiceover
- Post-production and delivery.
Raw footage – is like that draft email that’s still stuck without being sent. It’s got the messaging alright, but it needs to be fleshed out before actually sending it.
This is exactly how professional video post-production services work – transforming your footage and content into the final, effective product for your audience.
But when do you actually need to get those services? Let’s see some examples.
1. When Your Raw Footage Needs Polishing
But what is video post production? It’s like doing a tune up for your car after a lengthy drive. Your raw video footage and content is your car, and you need a professional mechanic. In this case, the mechanic is a video post production company.
They will tweak everything, fix any standing out hiccups, and make sure everything runs smoothly.
From throwing away unnecessary shots, to making silky smooth transitions – video effects and other elements to make your story scream from the screen – post-production has long been the key to smoothing the rough edges and saving the rough cut.
Example: A great example is, of course, the epic commercials during the Superbowl. You can bet that a lot of filming with great actors and operators is done, but the real magic is done once hours and hours of footage is taken to the cutting floor.
From improved colours, catchy sound design – everything is engineered to multiply the impact of the overall story.
Pro Tip: If you feel like your raw footage, or DIY edits just don’t land that well – there might be some creative improvements missing. Better pacing, colour correction and visual effects – all of this can be done with post-production video editing services.
2. When Sound Isn’t Matching the Action
Sound – is half the experience, and we stand by it. Just imagine a car chase scene, with bad sound design, or maybe none at all? Yeah, that won’t be right. The same applies to any video type you could imagine, and there are specific tones and audio approaches for every occasion.
There’s, of course – a balance here: if there’s too much going on, the sound effects might take away from the viewing experience, as there will just be too many things going on.
Example: With most commercials you see – most of the sounds were added in afterwards, to improve the impact of the overall video. In this Bronco ad – the sounds of bicycles, interior clicks and clacks – as well as revving engine – all of those most likely were added in during the post production process, to add a more crisp sounding track, blending the sound cues with the narration and music.
Pro Tip by Zelios: If you feel like your video lacks impact and clarity – then professional sound design services might be exactly what can elevate your video from good to great. Even with animated videos – although you see the visuals and animation combine into a tasty cake, the sound is the very cherry on top that puts everything together.
3. When You Want to Add Visual Magic
For anyone who has seen a rough cut, or just simple footage without any altering – they know that you absolutely need at least some level of video editing. Saying this, additional visual magic can make the experience even better. That’s your video effects, or as we call it, the “WOW effect” switch (although it’s more like a plane cockpit than anything else).
Example: We all know Apple’s videos – and as a video production agency, we’ve received our fair share of Apple’s videos as references. There’s an odd dichotomy when it comes to Apple’s videos – simplicity and elegance, that’s built with some of the most complex and sophisticated visual animation, 3D elements, and CGI. These video effects range from simple animated transitions, to fully rebuilt, 3D models of Apple products, shown in full detail.
They are what help convey the innovation, and the very essence of the brand.
But a funny thing is – a lot of times Apple uses visual magic to actually hide cuts, CGI and other effects, trying for everything to look as realistic and practical as possible.
Pro Tip: If you are considering some of those graphics and 3D elements – it’s time to call in the video post production company reinforcements with some serious skills. This will make your video much more memorable, if done properly.
Final Thoughts
Post-production is not just a step in creating your video content – sometimes a good post production run can make or break the movie or video.
Best post production houses are more magicians than humans – being able to hide things that stick out like a sore thumb, and on the other hand – add elements to improve the overall impact from the video.
if you are looking for post production services for your ad, corporate video or anything else – here at Zelios we offer both full production, but can be your on-demand video editing company.
So if you are unsure whether you might need high quality post production – there’s one question to ask: is the video making the impact you wanted it to? If the answer is no – it’s time to reach out to us and add some visual magic into the mix!
