Recently, there has been a heated conversation about progressive web apps for e-commerce and how they are revolutionising the eCommerce world. Are you excited to learn about progressive web apps, and why are they so important nowadays?
Progressive web apps are a new form of app that merges the features of web and apps. They are fast, reliable, and engaging, which makes it more promising for the ecommerce businesses. This article will answer all your questions by exploring progressive web apps, headless ecommerce, and the benefits.
What is Headless Commerce?
Headless e-commerce is about a decoupled architecture in which the frontend and backend of an e-commerce platform are separate from each other. In this setting, the backend activities like inventory management, checkout, and transactions are detached from the frontend activities like browsing and search.
This segregation enables organisations to establish custom frontends using any tool they choose without being restricted by the capabilities of the backend. Headless e-commerce also enables organisations to make changes to the front end without impacting their backend and vice versa. In turn, headless e-commerce offers businesses huge flexibility and agility when it comes to online stores.
What is a Progressive Web App?
A progressive web app is a kind of app that utilises modern web tools to deliver an app-like experience to the end users. The web applications are developed to be fast, reliable and engaging, which makes them ideal for the ecommerce organisations. They are developed using progressive improvement principles which make them available to everyone irrespective of browser choice or capabilities.
Progressive web applications are sites developed to serve as native mobile applications. They provide the users a seamless experience irrespective of whether they are accessing the website through a mobile phone or a PC. The applications are also developed to be fast and responsive, even on slow internet connections.
How Do PWAs Work?
Progressive web applications for e-commerce employ service workers to manage resources and offer digital support. The service workers are scripts that run in the background and can integrate network requests to offer features such as offline support and push notifications.
Offline support is one of the important features of a progressive web app for ecommerce. It enables users to access the content even if there is no internet. This is crucial for ecommerce businesses since it means that the customers can still browse and buy items even if they do not have access internet.
One of the significant features of web apps for ecommerce is that they can be downloaded on a device of user, similar to a native app. This equips the users to access the application even when they are offline. Progressive web apps also send push alerts that can be used to engage users with the updated news and offerings from the ecommerce website.
Why Should You Use a Progressive Web App for Ecommerce Business?
There are several advantages of using a progressive web app for ecommerce businesses. Firstly, the applications are quick and reliable. They load quickly on all devices, even low-end ones, and they run seamlessly without an internet connection. This is crucial because it means that the consumers can have a positive experience irrespective of how they access your website.
Another advantage of using a progressive web app for ecommerce is that they are engaging. The features like push notifications and offline support help in engaging the customers with the brand without even actively using the app. This is significant because it suggests that you can continue marketing to them even if you are inactive on your site.
Lastly, the web apps are safe and secure. They are accessed over HTTPS. This means all the data shared between the site and the user device remains encrypted. Therefore, the safety of the data is ensured from hackers or third parties.
Potential Advantages of Progressive Web Apps for Ecommerce
There are several benefits of progressive web apps for ecommerce. However, the most important one is that it helps the organisations to reach a wider audience. Native mobile applications are often downloaded by iOS users or Android users. However, as anyone can connect PWAs to the internet, they have the potential to reach a larger audience.
Another advantage is that PWAs can augment conversion rates. Reports suggest that users are more inclined towards buying through native mobile applications than through mobile websites. This is due to the fact that the apps offer a smoother and user-friendly experience than mobile websites. By offering users with app-like experience, the apps can assist businesses to increase their conversion rates and gain more sales.
Lastly, a progressive web app for ecommerce could assist organisations to save money on development expenses. Designing a native app for both Android and iOS users can be expensive and time-consuming. Therefore, you can save development expenses.
Wrapping Up
Progressive web app for ecommerce are the future applications as they merge the best of the web and apps at the same time. This ensures a faster, reliable, and secured way to engage with everything needed for successful ecommerce businesses. Therefore, this could help organisations to reach a wider audience.
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