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The Best Website Builders: Comparison Based on Test Results

Hi Readers! It has become compulsory in this new age to have a business-friendly and functional website, no matter the line of business or kind of art you are in. However, the Internet presence without an eye-catching website is insufficient to survive in a crowded market. Thus, depending on how the search engines elaborate their algorithms, the construction of your Internet site can substantially affect its results. This is where the best website builders come in – these are platforms with tools that enable you to build a good-looking website that is still technically sound as an SEO platform.

In 2024, the best Website builders will do more than allow simple customization.  They have SEO as a standard feature that will help you rank higher on Google and get more organic traffic. For a business person, a freelancer, or an e-commerce seller, picking the right website builder can be a potent driver of development by expanding site visibility, promoting SEO, and attracting users. Here, we take a closer look at the best website builders in 2024 and examine the SEO capabilities of each tool, as well as which one can serve your business best. With a wide range of website builders, starting a blog website or an online store or showcasing a portfolio has become easier today. Let’s have a look. 

Best Website Builders Overview

Tested extensively and rated by users, here are the best website builders.

Website Builder Ease of Use Templates & Design Pricing Pros Cons
Wix 9/10        500+ customizable templates Free – $24/month Drag-and-drop interface
Free plan available
AI-powered design assistance
Free plan includes ads
Limited mobile editing flexibility
Squarespace 8/10 Sleek, professional designs $16 – $54/month Well designed templates
Excellent blogging features
Integrated e-commerce functionality
Higher learning curve
Limited third-party app integration
Weebly 7/10 50+ responsive themes Free – $26/month Simple drag-and-drop builder
– Great for beginners
– Affordable pricing
Fewer customization options
– Limited design flexibility
Shopify 7/10        70+ e-commerce-focused templates $39 – $399/month Excellent for e-commerce
Advanced tools for online stores
Integrated payment gateways
More expensive
Limited customization outside the e-commerce focus
GoDaddy 7/10 100+ simple designs Free – $29.99/month Extremely user-friendly
– Quick setup
– 24/7 customer support
Limited creative control
– Basic design features
WordPress.com 6/10 250+ themes Free – $45/month Powerful blogging tools   Requires some technical knowledge

– Customization requires paid plans

Test Results and Detailed Analysis of the Best Website Builders of 2024

Wix: Best for Creative Freedom

Test Results

Wix received excellent scores from the user’s point of view due to the ease of usage and the number of templates available. They are preferred by users who need variety and freedom because it has more than 500 templates and an Artificial Intelligence design partner.

 Ideal for

Startups, small companies, and entrepreneurs in creative industries.

Test Score

9/10

Squarespace: Best for Stunning Designs

Test Results

Squarespace is for those who like polished and clean-looking themes, which are best suited for visually driven websites. That is why Creatives will find it suitable, as it provides designs that look professional.

 Ideal for

Bloggers, photographers, and online stores with an emphasis on beauty.

Test Score

8/10

Weebly: Best for Simplicity

Test Results

Of course, Weebly stands out here as it is really easy to use with a simple and clear drag-and-drop method. It is easy to use but certainly has fewer features than some of the other builders we have seen here.

 Ideal for

For those who are in a hurry, those planning to create simple websites or small shops.

Test Score

 7/10

WordPress.com: Best for Blogging

Test Results

Blogging and content creation continue to thrive on WordPress.com is the largest self-hosted blogging platform. It is a little more technical than most other builders, but that is why it has tools for customization and SEO.

Ideal for

Both common and amateur producers, bloggers, and all those who are involved in creating content and selling simple goods and services.

Test Score 

6/10

Shopify: Best for E-commerce

Test Results

Shopify is well suited for an individual seeking to sell items online. It possesses great e-commerce functionality, such as inventory control coupled with integrated payment systems, but is relatively costly.

Ideal for

Small business owners, especially in the business of selling products through the Internet.

Test Score

 7/10

GoDaddy: Best for Speed

Test Results

GoDaddy is best at its simplicity, providing a fast setup process that is perfect for those who require a quick setup. But it has very few opportunities for creativity.

Ideal for

Entire new beginners, small business owners, and those who are after quick fixes.

Test Score

7/10

How to Choose Websites for SEO to Get Organic Traffic and Grow Your Business Quickly

Let’s check out the most important features of choosing the best websites for your business. 

Who is going to be using this product?

 Who they are, what they want, and how they act. This is because you want to target your audience and guarantee the reception of your content, so pick websites related to your topic.

Check Domain Authority (DA) and Page Authority (PA)

Using an open source SEO tool – MozBar, look at the Domain Authority and Page Authority to get the overall picture of their online visibility.  To verify a website DA and PA, one can use the evaluation tools of programs such as Moz or Ahrefs. The concept behind it is simple: the higher the score is, the more credible the website will be, and this is an excellent benefit for SEO work and boosting organic ranking.

Understand the Use of the Website

Choose the websites where there is a constant audience already visiting the website. A good traffic site can also develop quality backlinks and brand recognition and lead to traffic from the referred site.

Ensure Website Relevance

 Team up with websites that fall within your sector or category. The search engines prefer relevant links, and links from the relevant sites influence the SEO better.

Remember Purpose: Find High-Quality Content

 Only those websites with informative and well-researched information should be chosen. Leveraging authoritative content sites, you will be linking your business to such sites and are likely to see your ranking improve.

Check Spam Score

 Last but not least, stay away from websites you deem to have high spam scores. Most of the spammy websites are considered blacklisted by the search engine, and thereby, they can easily harm your ranking in the websites.

Evaluate the Mobile hazard level

 Searches are mainly done on mobile devices; make sure that the selected websites are friendly with mobile devices. This will increase usability and the site’s ranking on the search engine results page, which equals better SEM.

Evaluate the Website’s Overall SEO Health

Always target channels in which the audience is likely to engage with the content (comments or shares). Such interaction enhances belonging through status features, while search engines appreciate interactive users as an indication of material quality.

Fast Loading Speed

Fast-loading sites draw users and are preferred by search engines. Ensure that the sites you are working with have fast load times to help enhance SEO ranking.

Check the Website’s Link Profile  

That is why Websites with balanced links, inbound and outbound, are most effective. Verify that the website has a good link resource to assist you in obtaining high-quality backlinks.

Check the Social Account Integration 

By making your website more integrated on social networks, you will receive traffic from shares and visibility of your business.

Check the General SEO Health of the Website

Lastly, they should take advantage of the website’s SEO analysis features, such as the SEMrush checker, to help them determine the current SEO state of the website in terms of keyword usage, meta tag descriptions, and the internal link architecture.

Using filters to select the website with these characteristics allows you to enhance the promotion of your website, increase the flow of organic traffic, and increase the sales rate of your business very quickly.

Conclusion

Deciding on the right website builder mostly depends on your requirements, which may include freedom to design, simplicity of creation, or solid features for your e-business. Wix and Weebly are incredibly easy to use, making them perfect for first-timers. In contrast, Squarespace and Shopify are perfect for the more professional user who may require a cleaner, more professional-looking website or who wants to incorporate more e-commerce functionality into their site. However, if you are interested in blogging, the answer is WordPress.com but it comes with the condition of learning. Last but not least, GoDaddy is the best solution for those who value speed and do not want to overcomplicate things.

Read the latest Tech blogs here.

David Scott
David Scott
Digital Marketing Specialist .
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