Shopify provides leading online commerce capabilities that let business owners construct, maintain, and enhance their digital stores effortlessly. Your store performance can be significantly enhanced by implementing featured products as one of the key features. Shopify lets you select items for featured positions, which appear on your homepage or specific collection pages to engage shoppers and boost sales. This guide provides a complete overview of Shopify featured products. It also includes addition and modification instructions alongside proven strategies to enhance product visibility and store revenue.
What Are Shopify Featured Products?
The Shopify platform provides an option to select specific items that you can show in crucial sections of your store homepage and collections. The selection of specific products as featured creates more visibility.
The display of chosen products enhances sales performance and draws attention to new products and seasonal selections.
Shopify lets you either hand-pick products for features or allow it to select automatically based on criteria like sales volume or new-product metrics.
Why Use Shopify Featured Products?
Online store shoppers benefit from various advantages when they see featured products through Shopify. Featured products drive concrete business impacts through both improved customer interactions and revenue growth. Your business will benefit from using this feature because it brings various advantages.
Increased Visibility
The main benefit delivered by Shopify featured products results from their ability to generate higher product visibility. Your best merchandise will lose impact when drowned among tons of inventory, but when you feature it, it rises to prominence.
Marketing strategic placement allows products to quickly capture buyer interest, which enhances their purchase behavior. The strategy functions as an easy solution to enhance visibility for your best-selling products while guiding shoppers toward crucial items.
Better User Experience
Your site visitors usually seek recommendations together with inspiration for their purchases. Recommendations of your Shopify featured products serve to steer your customers toward the most appropriate products.
The platform’s carefully selected section offers customized viewing for users to witness your intended product displays. Your carefully curated product picks showcase the best items in your store through a structured format that eliminates the need for tiresome scrolling.
Boost in Sales
When you showcase your most popular items or time-sensitive promotional packages, your audience develops a feeling of urgency. Special items displayed within featured sections create a stronger sense of urgency, which drives customers to buy more swiftly. When promotions such as discounts or time-limited offers pair up with an urgent feeling in customers, the conversion rates tend to increase.
Highlight Promotions
A sale or promotion requires specific attention through Shopify featured products because they offer effective marketing for such offers. Featuring sale items or offers helps products instantly capture customer attention, which leads to better promotion results. Featured products serve as an efficient strategy to expand your reach with promotions.
How to Edit Featured Products on Shopify?
Shopify provides an easy method to modify your featured products, which enables store freshness alongside marketing objective alignment. Through Shopify you can effortlessly control what products display in your featured sections by showcasing new arrivals, bestsellers, or seasonal items. You can make these changes by following the provided step-by-step guide.
Access the Theme Editor
Utilise your administrative Shopify dashboard for login. From the Online Store, select Themes and then choose your active theme, followed by choosing Customise from its drop-down menu. You can watch live changes to your storefront by accessing the theme editor from this point.
Find the Featured Products Section
The first step is to enter the theme editor and then inspect each layout to verify which one holds the featured products section. Look for the featured products section under your current theme by checking for labels like Featured Collection, Product Grid, or Featured Products. This area exists on the homepage or inside collection pages, as well as exclusive promotional sections.
Edit the Product Selection
Accessibility to section settings becomes available through a click on the featured products section. In this area, you can erase unneeded products as well as unprofitable items. A search function within the store catalogue allows you to find and select new products for feature display. You can modify the contents of a particular collection by your section when the section is connected to that collection.
Save Your Changes
Click the Save button that appears at the top right part of the theme editor to finalize your changes. Your customers will see the most recent featured products when they return to your store due to the live application of your updates.
Example of Shopify Featured Products Setup
Here are some examples of Shopify features:
Example 1: Bestsellers on the Homepage
Driving sales for clothing retailers becomes successful when they place popular t-shirts, jeans, and fashion accessories as bestsellers on their homepage. Product promotion of bestsellers through higher visibility drives more customers to view items with demonstrated popularity. Since the method highlights popular products, it assists in sales enhancement.
Example 2: Highlighting Seasonal Products
The skincare store successfully meets seasonal customer demands through its promotions of winter-specific moisturizers, face masks, and hand creams. Displaying seasonal skin care products in prominent locations addresses customer needs during winter months. It is also making them more relevant to the target market and boosting sales during cold seasons.
Example 3: Showcasing New Arrivals
To promote your newest eco-friendly product line, you should display it on your homepage or establish a designated section that draws customers’ eyes toward the latest offerings. Placing new arrivals prominently engages customers in discovering trending items while sparking enthusiasm for fresh products. It also intensifies both product awareness and customer interest.
Troubleshooting Common Issues
Here are some troubleshooting common issues:
Featured Products Aren’t Showing Up
Verify the section settings within the theme editor because your missing featured products might stem from incorrect configuration. Verify that you chose the right set of products alongside individual ones.
The appearance of products might be affected by configuration errors or collection filtering problems. Check that the featured products appear as “visible” in your product settings because products marked “hidden” will stay hidden from the store page.
Images Aren’t Displaying Properly
You must verify that product images integrate with Shopify specifications regarding image size and resolution to resolve display issues. Low-quality images, along with sizes that do not match specification,s will cause display issues during loading.
The optimal dimensions for square images should be 2048 x 2048 pixels. The product page settings need to have proper image upload verification. Performing browser cache clearing or page refresh operations can eliminate display problems with the site.
Featured Products Look Disorganized
Check your theme settings for layout configurations to find the cause if your featured products appear unorganised or out of alignment. The theme offers settings to modify product count in rows or grids, allowing alteration based on your product collection requirements. Uniform image dimensions across all products will produce a smooth and professional visual presentation for the page.
Conclusion
The Shopify featured products serve as an effective tool that focuses on particular products for marketing and attracting customers to purchase. You can effortlessly handle featured products in your Shopify store by applying the described procedure.
Featured products serve to attract shoppers’ eyes while providing a simple navigation path to direct them toward their ideal selection.
Your store performance increases when you update your featured products while following best practices to provide customers with continuously outstanding content. Your Shopify store development will expand if you introduce your products currently.
Also Read:
