We often juggle between articles to find the best results that satisfy our search. However, bouncing between articles is called ‘pogo sticking’, and it can severely impact the ability of the article to rank other blog posts. This is why ending the search journey is essential. You should create an effective blog post that provides readers with all the information they need to understand about the keyword. Let’s understand this more and create a great piece of content that you think does a good job at explaining a topic better than any other blog post on the front page of Google. This article will help you with SEO blog writing.
What is SEO Writing?
SEO content writing is the process of writing in a way that search engines can understand the content. SEO blog writing, also called editorial SEO, helps you rank in Google. This means you get organic clicks to the site and blog posts. Apart from pogo sticking, there are clear ranking factors used by robots in their algorithm to rank content accordingly.
Ranking Factors for SEO Blog Writing
Some of the top ranking factors include:
- Understanding the search intent
- Secure a strong domain authority
- Get topical authority in your blog SEO writing
- Check the competition level
- Backlinks, the links from other websites linking to the blog post
- Interlinking means linking other pages on the website in a blog post
- On-page SEO to organize and SEO blog writing
- User experience, both in terms of high-quality content and reading experience.
How to Write a Blog Post?
Below are the steps to write SEO blog posts:
Conduct Proper Keyword Research
The first step to SEO articles writing is to conduct proper keyword research. The internet is flooded with guides on how to conduct keyword research, but I will try to simplify it for you.
For keyword research, you need to know is Google likes to rank authoritative websites. An authoritative site is determined by its domain authority or rating (0-100). Other important things are the variations of topics that the sites focus on, the level of informativeness of the articles, and the number of backlinks on the articles.
To conduct the keyword research, open Ahrefs and in the keyword Explorer feature, find the general subject you want to explore. Click on the matching terms. You will get a list of terms related to the topic. Based on your subject, the keyword difficulty varies. You must focus on the domain authority and the competition for the keyword. Go back to the site explorer and search for the website. Find the relevant keywords for the target audience and add them to the list.
Understand Search Intent
Search intent is mainly important in SEO writing. Similar to the keyword research strategies, observing what Google shows on the first page for the given keyword is important for an SEO blog. The first step is to go to a private or incognito mode window in the browser, and simply type in the keyword. This way, we will not see the tailored results based on the past search history and behaviour.
If we create a SEO blog post considering the keyword ‘best dining table for small spaces’ but write an article titled ‘how to cook a tasty dinner for a small family’, it will have a hard time ranking on the front page for this keyword, regardless of how strong the domain authority is or how many backlinks are linked to the article, it will never rank as desired for the keyword we target. Here is why search intent is important.
Outline the SEO Blog Post
A proper outline is important for SEO blog writing. A thorough outcome makes it easy to write. Similarly, a thorough outline is more likely to get a good piece of content. Creating the outline mainly requires headings and covering the right information favoured by Google. For list posts, a general template that you may use:
- H1: Main title
- H2: Related to the topic
- H2: Variation of the main title
- H3: List Item
- H3: List Item
- H2: Conclusion
Write the SEO Blog Post
After completing the outline, it is time to write the SEO blog post. However, to get the most out of it, you should ensure that it has a sufficient number of keywords. Clearscope is one of the tools that can help you check what other keywords can be included in your article to rank it well on Google. Make sure the content is written in an engaging way and includes sufficient keywords.
Get the Tech Specs
This part is very easy. We have to ensure some technical things to improve the reader’s experience and deliver more information to Google. To improve this experience, you should ensure that the SEO blog template is clear and easy to read and find. Responsiveness is something really important. Your blog SEO should look great on PC, tablet, and mobile. When you add pictures to the blog posts, ensure that the file size of is JPG files is under 100 KB. You can search for image compression tools and find a number of tools to do that. Finally, you should add ALT text for all your images. This tells people who is using page reading devices and what the image tells.
Interlink
Now is the time to include internal links, that is, basically the links to other pages on the website. This way, the readers may find other blog posts on the website. In SEO blog posts, pages with no links are regarded as orphan pages. Hence, while writing an SEO blog, you should ensure that it has links to other blog posts.
Publish and Submit to Google
After publishing the article, you should ensure that other articles on the site are linked to the new one. Next is to enter the latest blog in the website’s sitemap. This relies on the website platform you are working on. Some platforms automatically include new pages in the sitemap, while some are done manually. Lastly, it is important to index the new SEO blog post.
In Google Search Console, go to URL inspection and search for the URL of the new blog post. Then tap on TEST LIVE URL to ensure its responsiveness and readability. After doing this, click on REQUEST INDEXING.
Get Backlinks
A backlink is a link from other websites that points to your website. It is one of the essential ranking factors for Google. Then, Google assumes what is good about the SEO blog post. If other websites have linked it, it is assumed to be, to a reasonable extent. Backlinks could be problematic to ge, but once done, they help in becoming a reliable one. After having a top-ranking article, it is almost inevitable that it will get some passive backlinks.
Summary
Overall, this is how to write SEO blog posts the right way. There is an art to finding the right keywords and writing a SEO blog post that is engaging, entertaining, and informative. However, not every blog post will rank on the front page. Nevertheless, you can aim for the number one position.
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