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How to Build a Website that Attracts Clients for Your Coaching Business

Having a coaching website is almost not an option anymore – especially if you’re establishing your coaching business or looking to grow it.

Because your clients spend a significant amount of their time online consuming content, it makes sense that the internet will be a major source of new business for you.

But you’re probably here because you already know the importance of having a website for you coaching business; you’re just not sure where to get started.

Let’s get into it.

What makes a good website for a coaching business?

A well-designed website should help you attract, engage, and convert visitors into clients for your coaching business.

It should:

  1. Immediately show the client what you have to offer and what sets you apart
  2. Be easy to navigate
  3. Be true to your brand
  4. Build trust among visitors
  5. Give visitors a way to convert into clients
  6. Set you apart from your competitors!

With this in mind, let’s explore key elements that contribute to an effective coaching website that attracts clients: user-friendly design, consistent colors and branding, lead generation touchpoints, testimonials, and calendar integration.

What makes a good website for a coaching business

5 essential features of an effective coaching website

1. User-friendly Design

A user-friendly design ensures clients can easily navigate your website, learning about your business and services without having to put in too much effort. A big part of user-friendly design also involves guiding to user towards lead generation touchpoints (more on that later) so they are gently nudged towards enquiring about your services or signing up for a discovery call.

To be user-friendly, your website should have:

  • Clear Navigation: Ensure that your website is easy to navigate. Use a simple menu structure with clear labels for each section. Visitors should be able to find what they’re looking for without frustration.
  • Responsive Design: Your website must be mobile-friendly. A responsive design ensures that your site looks and functions well on all devices, including smartphones and tablets.
  • Fast Loading Speed: A slow website can drive potential clients away. Optimize images, leverage browser caching, and use a reliable hosting provider to ensure your site loads quickly.
  • Readable Fonts and Layout: Choose legible fonts and maintain a clean, uncluttered layout. Use ample white space to make your content more digestible and visually appealing.
  • Accessibility: Make your website accessible to everyone, including people with disabilities. Use alt text for images, ensure proper contrast between text and background, and provide keyboard navigation options.

If you’re worried about building a website from scratch, consider a simple landing page.

Digital coaching platforms such as Simply.Coach, for example, also offer landing page creation tools that help display a coach’s coaching speciality, expertise, and qualifications along with a calendar integration that allows visitors to book sessions.

As a coaching business, that’s a handy way to create consistent, branded landing pages for all your associated coaches.

2. Consistent Colors and Branding

Consistency in colors and branding not only help clients remember your coaching business, but also help establish a professional and cohesive look, building trust and legitimacy.

  • Color Scheme: Choose a color palette that reflects your brand’s personality and stick to it across your entire website. Use colors that evoke the emotions you want to associate with your coaching business (e.g., blue for trust, green for growth).
  • Logo and Branding Elements: Your logo should be prominently displayed on your website. Incorporate other elements such as a tagline if you have one, brand imagery, and icons in your brand colors, to create a cohesive look.
  • Typography: Use a consistent set of fonts and font sizes for headings, subheadings, and body text. This helps create a unified and predictable appearance, allowing users to skim through your content and understand it
  • Visual Style: Maintain a consistent visual style in your images and graphics. Whether you use photos, illustrations, or icons, ensure they align with your brand’s aesthetic.

3. Lead Generation Touchpoints

Effective lead generation is critical for converting your website visitors into paying clients. Incorporate the following touchpoints to capture potential clients’ information:

  • Clear Calls to Action (CTAs): Place prominent CTAs throughout your website, with compelling language that encourages visitors to take the next step, such as “Schedule a Discovery Call”.
  • Opt-in Forms: Have resources you’re willing to give away for free? Think new year goal-setting templates or journaling templates. Use opt-in forms to collect visitors’ contact information in exchange for such valuable content. Remember to ensure these forms are easy to fill out and prominently displayed!
  • Landing Pages: Create dedicated landing pages for your coaches, so each of their potential clients have a way to explore their profile and book a meeting with them.

4. Testimonials

What’s the first thing you do before a buy a product or service today? That’s right, you look it up online and see what others have to say about it.

Testimonials are powerful social proof that can significantly influence a potential client’s decision to work with you. Here’s how to effectively incorporate testimonials into your website:

  • Strategic Placement: Place testimonials on all your important pages – the homepage, service or coaching program pages, and a dedicated testimonial page. Highlight them in areas where potential clients are likely to look for validation, such as after a claim about the effectiveness of your programs.
    Also use testimonials particular to coaches on their respective landing pages.
  • Variety: Use a mix of text and video testimonials. Videos add a personal touch and can be more persuasive.
  • Detailed Testimonials: Encourage clients to provide detailed feedback about their experience, including specific benefits they gained from your coaching business.
  • Authenticity: Include the client’s name, photo, and relevant details (with their permission) to add authenticity to the testimonials.

5. Calendar Integration

Seamless calendar integration is essential for streamlining the booking process and making it easy for potential clients to schedule appointments with your coaching business.

  • Online Scheduling Tools: Integrate online scheduling tools like Calendly or Acuity Scheduling directly into your website.
  • Real-time Availability: Ensure that your calendar shows real-time availability to avoid double bookings and confusion.
  • Automated Reminders: Use scheduling tools that send automated reminders to clients about their upcoming sessions. This reduces no-shows and keeps clients engaged.
  • Easy Access: Place calendar integration prominently on your website, such as on your homepage, contact page, coaches’ landing pages, and service/program pages. Make it as easy as possible for potential clients to book a session.
  • Customizable Options: Offer clients the ability to choose the type and duration of their sessions. Provide options for one-on-one coaching, group sessions, and initial consultations. Also set yourself buffer time between sessions, and restrict types of sessions to particular days, to give yourself some breathing space.

You can also go with a digital coaching platform like Simply.Coach which has its own scheduling tool designed specifically for coaches, offering:

  • Integration with Google and Microsoft calendars to sync existing schedules
  • Integration with Zoom, Google Meet, Microsoft Teams, Cisco Webex to hold sessions
  • Email and SMS notifications and reminders to reduce no-shows
  • Automatic time zone conversion
  • Customization of session types per day, buffer time, etc.
  • Pre-session payment collection
  • Automatic pre-session intent forms attached to invites
  • A note-taking tool to take session notes and convert them to actions
  • Detailed reports on scheduling & cancellations

To conclude, building a website that attracts clients for your coaching business requires careful consideration of design, branding, and functionality. Remember, your website is a reflection of your coaching business – make it inviting, informative, and easy to navigate, and you’ll set the stage for success.


  1. Do I need to hire a professional website designer to create an attractive coaching site?
    No – you can simply sign up for WordPress or WooCommerce account and use ready themes that suits the need of your coaching business.
  2. What information do I need to include on my coaching website?
    Your profile (your background, expertise, credentials/certifications), the services you provide along with the charges for the same, and client testimonials vouching for your work. It’s also a good idea to have a landing page for each of the coaches that work with you, so prospective clients can directly schedule sessions with them. If you have coaching programs you run that prospective clients can sign up for, it’s a good idea to have a landing page for each program as well.
  3. What’s the easiest way for me to create a coaching website and get clients?
    Create a single landing page – using Simply.Coach’s Showcase Page tool, for example. Make sure you include your qualifications, expertise, unique value proposition, and customer testimonials. Use the calendar integration to allow prospective clients to directly book a session with you!
  4. Why is a user-friendly design important for a coaching website?
    A user-friendly design is crucial because it ensures that visitors can easily navigate your site, find the information they need, and take desired actions without frustration. This improves user experience, increases the time they spend on your site, and enhances the likelihood of converting them into clients.
  5. How does consistent branding help attract clients to my coaching business?
    Consistent branding builds trust and recognition. When your website has a cohesive look and feel, it reinforces your brand identity and makes a strong impression on visitors. This helps potential clients remember your brand and feel more confident in your professionalism.
IEMLabs is an ISO 27001:2013 and ISO 9001:2015 certified company, we are also a proud member of EC Council, NASSCOM, Data Security Council of India (DSCI), Indian Chamber of Commerce (ICC), U.S. Chamber of Commerce, and Confederation of Indian Industry (CII). The company was established in 2016 with a vision in mind to provide Cyber Security to the digital world and make them Hack Proof. The question is why are we suddenly talking about Cyber Security and all this stuff? With the development of technology, more and more companies are shifting their business to Digital World which is resulting in the increase in Cyber Crimes.


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