So do you want your online business to do well? You need great product photos for that. An eCommerce photography service helps you show your products in the best way and your customers like what they see. It works even if you’re adding new products or updating old ones. A trusted photography package can help you choose the right one. This guide will explain what photography services you can get and how they can help your business look so good!
What is eCommerce Photography?
eCommerce photography is all about taking photos that show off products for online stores. The goal is to give customers a clear and accurate view of what they’re buying. Good eCommerce photos show details, different angles and true colours so customers can make smart buying decisions.
An eCommerce photography package usually includes:
- Photos from the front, side, and back. These help customers see the size, shape, and look of the product.
- Some packages offer this so customers can spin the product around and see it from every angle. This is great for things like shoes, bags, and other tech gadgets.
- They also show your products in real-life situations so customers imagine using them in their own lives. These photos create an emotional connection and make your products feel more relatable.
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Photography with Models
One popular service in an eCommerce photography package is using models. This is great for clothing and accessories of your brand that people wear or use. These models help show how the product looks in real life. Customers can see how it fits, looks, and is used.
When people see a model wearing your product, this makes it easier for them to imagine themselves using it. This service usually includes photos taken in a studio or real-life settings. This depends on the style you want for your business.
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Studio Photography with Models
In studio photography, eCommerce website designers and photographers work with models to create professional and clear product images. This type of photography is great for businesses that sell clothing and beauty products. The controlled environment of a studio has a very ideal and consistent lighting with simple backgrounds. This helps make your products stand out without any distractions.
Sometimes, studio photoshoots include many different setups to capture all the angles of the product. For example, clothing brands need to have close-up shots of fabric and full-length images to show the overall look of an outfit. This photography style helps your online store look very polished and professional. This also gives customers confidence in the quality of your products!
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Location Product Photography
Location product photography is all about taking pictures of your products in real-life settings. It may include outdoor places as well. This is great for showing the bold lifestyle and story behind your products.
This type of photography shows your brand’s personality. This is important if your business focuses on lifestyle marketing. It makes your products look more realistic and relatable to your customers. Location photography also adds variety to your images. It makes them more interesting compared to other studio photos. Even if it’s clothing or furniture, this style helps tell a story that connects with your loyal audience.
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In-Studio Product Photography (Flat Lay Photography)
Flat lay photography is a popular style and is used by many eCommerce photo companies. It is about placing products on a flat surface like a table or floor a then taking a photo from above. This style is great for showing off your products in a creative and very organized way. You can group items together to highlight their different features.
Flat lays work really well for things like makeup, food, and other small items like stationery. This style lets you show multiple products in one shot. This can help your customers see how they can be used together.
In a studio, flat lay photography includes a careful plan of product placement and the background needed for it. And yes the focused lighting! A good flat lay can make simple products look stylish and appealing. This adds a unique touch to your online store.
In a Nutshell
An eCommerce photography package is great for improving how your online store looks and increasing your sales. It includes different types of photos like model shots, outdoor settings, flat lay photos, and high-quality product images. These help show your products in the best way possible. By picking the right photography for your business, you can create a more attractive online store that draws in customers and boosts sales.
For this, True North Social offers top-notch eCommerce photography to help your products look their best. They use professional equipment and skilled photographers in their dedicated studio to make your items stand out online. Even if you need photos for a few products or hundreds, they handle it all with great care. Their package can increase your business sales and build customer trust for years!
