First of all, a revenue-generating sales funnel requires targeted visitors online. And one way to attract them is to buy website traffic. A sales funnel aims to grow leads, enhance quality, and convert them into customers. Accordingly, you can save resources when you use targeted traffic rather than general visitors. By spending less effort and attracting more targeted visitors, you will increase conversion rates and make more purchases in less time.
There Are Two Primary Forms of Online Visitors
Now hold for a second. Exactly what is traffic? Website traffic, simply said, is the number of people who visit your website online. More people will visit your site if its traffic volume is large. So, getting more people to visit your website is the goal when you want to increase traffic.
Paid and free traffic are the two main categories, at least from an aerial perspective.
When people visit your site via one of these two channels, it’s considered free traffic:
- discovering your website using Google’s search engine;
- stumbling into your brand when browsing other platforms.
Free traffic, also known as organic traffic, search traffic, or viral traffic, is something that may appear in several forms.
For example, when you buy organic traffic, it is:
- place for advertisements on other people’s websites;
- page results returned by search engines:
- clicks on ads generated by email lists or social media.
Among other things, you may hear this kind of traffic called PPC or SEM.
Ways to buy web traffic
With that out of the way, you may ask, “Why is it a wise decision to buy traffic hits?” If you want to get a lot of visitors quickly, it’s best to buy traffic like ad views or clicks. The quickest approach to get new visitors to your website is to buy clicks.
Paid search advertising increases pageviews instantly, in contrast to search engine optimization (SEO), which takes time to produce results. You can also buy SEO traffic instead of building a long term strategy. But the second option is more preferable.
If your budget allows it, paid traffic is the best option. Even on a tight budget, you can convince people to click on your adverts.
Difference between genuine human and automated traffic
You may have seen that some websites offer buy web site traffic or clicks, with the assumption that they are generated by actual people using the internet. You should use caution whenever you come across adverts like this.
Real individuals may see your ad on certain sites. A network of people who have consented to receive marketing emails is one possible example. As compensation, they are able to share their email blasts with other people. The process is known as a “traffic exchange,” and the network in question is a “safelist.”
However, other companies promise to deliver actual clicks but utilize bots to simulate human behavior online. Bots are basically computer programs that act human by clicking on links and browsing websites. For that reason, Google Analytics may show that such bots are indeed users, although with a far higher bounce rate. The traffic con artists have, alas, become better over the years. With this new capability, they may trick websites into thinking their traffic is coming from a legitimate source by providing supposedly correct information such as the nation, kind of browser, operating system, and source of traffic.
Keep in mind that it’s quite likely that any service provider you work with is trying to deceive you if they can’t demonstrate how they get cheap traffic.
Put simply, you shouldn’t waste your money on these services since, even if the users are genuine, they won’t be interested in what you have to offer. They are likely part of a safelist and are clicking on your links for some advantage; as a result, they will likely ignore your offer.
