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The Risks of Email Phishing and How to Protect Your Marketing Campaigns

Introduction

In today’s digital age, email marketing has become an essential tool for businesses to reach out to their customers. However, with the rise of email phishing, it’s essential to protect your marketing campaigns from potential attacks. In this blog, we will discuss the risks of email phishing and how you can protect your marketing campaigns using various email security protocols.

What is Email Phishing?

Email phishing is a type of cyber attack that involves sending fraudulent emails that appear to be from reputable sources. These emails typically include a link or attachment that, when clicked, installs malware on the recipient’s device or redirects them to a fake login page to steal their credentials. Phishing emails are becoming more sophisticated and harder to detect, making them a significant threat to businesses.

Protecting Your Marketing Campaigns with DKIM

One way to protect your marketing campaigns from email phishing is by implementing DKIM (Domain Keys Identified Mail). DKIM is a protocol that adds a digital signature to your emails to verify that they came from your domain. This digital signature helps to prevent email spoofing, a common tactic used by phishers to trick recipients into believing that the email is from a legitimate source. When a recipient receives an email with a DKIM signature, their email client verifies the signature with the sender’s DNS records to ensure that the email is legitimate.

To set up DKIM, you will need to create a DKIM selector, which is a unique string of characters that identifies your domain’s public key. The selector is added to your domain’s DNS records, along with the public key, allowing email clients to verify your emails’ authenticity.

DMARC: Building on DKIM and SPF

Another way to protect your marketing campaigns from email phishing is by implementing DMARC (Domain-based Message Authentication, Reporting, and Conformance). DMARC is a protocol that builds on DKIM and SPF (Sender Policy Framework) to provide an additional layer of protection against email spoofing. DMARC allows you to specify how your email should be handled if it fails authentication, such as marking it as spam or rejecting it outright.

You should consider setting up a DMARC record for your domain. A DMARC record is a DNS entry that specifies how your domain handles email that fails authentication. When you set up a DMARC record, you can choose to receive reports on any failed authentication attempts, giving you valuable insight into any potential phishing attacks.

DMARC for Office 365

If you are using Office 365 for your email marketing campaigns, you can implement DMARC for Office 365 to protect your emails. DMARC will append a set of instructions for handling bad emails that you can configure on your DNS to ensure that your O365 emails are authenticated and protected against spoofing.

Protecting Your Email Communications with MTA-STS

MTA-STS (Mail Transfer Agent Strict Transport Security) is another protocol that you can implement to protect your email communications. MTA-STS provides an additional layer of security by ensuring that all email communication between your domain and the recipient’s domain is encrypted using Transport Layer Security (TLS). MTA-STS is a relatively new protocol, but it’s becoming increasingly popular among businesses that want to protect their email communications from interception and tampering.

Conclusion

In conclusion, email phishing is a significant threat to businesses, and it’s essential to take steps to protect your marketing campaigns from potential attacks. By implementing email security protocols you can significantly reduce the risk of email phishing and ensure that your emails are authentic and secure. With these protocols in place, you can have peace of mind that your marketing campaigns are protected against phishing attacks.

IEMA IEMLabs
IEMA IEMLabshttps://iemlabs.com
IEMLabs is an ISO 27001:2013 and ISO 9001:2015 certified company, we are also a proud member of EC Council, NASSCOM, Data Security Council of India (DSCI), Indian Chamber of Commerce (ICC), U.S. Chamber of Commerce, and Confederation of Indian Industry (CII). The company was established in 2016 with a vision in mind to provide Cyber Security to the digital world and make them Hack Proof. The question is why are we suddenly talking about Cyber Security and all this stuff? With the development of technology, more and more companies are shifting their business to Digital World which is resulting in the increase in Cyber Crimes.
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