In social media, a large follower base is considered synonymous with more credibility and popularity! It is essentially why we see businesses and influencers striving to increase their follower count and engagement and boost their visibility.
If you too, are trying to increase your follower count, you have two options- organic growth and paid followers. While many advocate organic growth due to the authenticity factor, there are also many compelling arguments for paid followers and the benefits they bring to the table!
Follow along to learn why paid followers can contribute to your social media growth strategy and what important aspects you must consider in this regard!
Organic Growth vs. Paid Followers
Organic growth, as the name suggests, refers to a natural increase in your followers. This usually happens through genuine engagement and quality content.
Organic growth requires you to create high-quality, engaging content that includes exceptional visuals, great captions, and relevant stories that appeal to your audience. You must also strive for active engagement by responding to comments or queries, liking posts, and even sharing user-generated content.
Your organic growth strategy may also include the use of relevant hashtags to reach out to a wider audience, as well as collaborations with influencers or brands so that you can tap into their follower base as well.
Organic growth can help you build an engaged and loyal community over time, but the process is slow, and the results are not always desirable.
On the other hand, paid engagement refers to the process of buying followers, likes, views, comments, etc., via a package offered by a third-party service provider.
Paid followers result in a quick boost in your follower count, which can increase your account’s popularity. It also helps establish your social proof as an increase in your follower count strengthens your credibility, establishes your authority in your niche, and attracts more organic traffic to your account.
You may have come across criticism regarding paid followers, as many highlight the risks associated with paid engagement- such as low engagement and the risk of having fake followers. However, when purchased carefully and used strategically, paid followers can bring benefits.
Paid Followers and Social Media Growth
When it comes to social media, how people perceive you is highly important! A high follower count may make your account appear more credible and trustworthy. For new accounts, having a higher number of followers can help attract more organic followers who may otherwise be hesitant to engage with an account that has few followers.
Hence, the initial investment you make in buying followers can give you the momentum you need to start your growth process on social media.
Similarly, how your account and content are perceived by social media algorithms matters a great deal! Algorithms for platforms like Instagram or Facebook tend to favor accounts that have a solid follower count and a higher engagement rate. This then leads to greater visibility!
Hence, a quick surge in your follower count through paid services can be good for your visibility as it makes you more prominent in search results and recommended content. This, in turn, boosts your organic reach. It is particularly beneficial when you have a new account or are launching a new product or campaign!
So, if you have a short-term objective, like an event or a product or service launch, paid followers can give you the boost you need to create buzz and generate hype. Your high follower count will make you appear more established. You can then leverage this to generate interest in your brand and increase engagement around your project or launch.
Combine Paid Followers and Organic Growth to Maximize ROI
Purchasing followers, when done right and from a reliable and quality service provider, brings many benefits. It lays the groundwork for your social media success and serves as a stepping stone in your growth journey. However, solely relying on paid followers and engagement is not a recipe for success, as you need quality content and active engagement to retain your audience and maintain your relevance.
That said, the best approach for growing your social media following would ideally be a combination of organic and paid strategies! It implies that you can purchase a manageable number of paid followers to create an initial impression of credibility. This will help you attract more organic followers who perceive your account as interesting and reputable due to the high follower base.
Once you have established a solid foundation, you can then focus on organic growth strategies. For this purpose, you must generate high-quality content that addresses your audience’s interests, preferences, needs, and pain points. You must also engage with your audience and incorporate relevant hashtags to expand your reach.
Moreover, it is also important to analyze your follower and engagement metrics. The insights derived from the analysis will help you assess the effectiveness of your strategies. This way, you can modify your strategies and enhance their effectiveness.
Final Thoughts
Organic growth is regarded for its authenticity and sustainability! However, as you can see, the case for paid followers is also quite strong. Hence, purchased engagement can be an effective part of your overall social media marketing strategy.
When used wisely, your paid followers will bring a boost in your credibility and visibility and get the growth process started, thereby making way for organic growth. The important thing, then, is to balance the two approaches and make a winning combination that helps you thrive on social media!
