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Social Media Advertising: How to Increase Brand Awareness and Drive Traffic

Social media has become an increasingly important tool for businesses to reach a wider audience and increase brand awareness. With the rise of digital platforms, businesses can use social media to create a presence, engage with customers, and build relationships with them. Through social media, businesses can create content that resonates with their target audience and create campaigns that will attract new customers and increase brand recognition. Further along in this article, we will discuss more about the role of social media in business and the best practices to leverage their potential.

The Role of Social Media in Business Growth

Social media advertising is an effective way to increase brand awareness and drive traffic to your website. It offers an inexpensive way to reach a large audience and can be used to generate leads and increase sales.

Businesses can use social media to showcase their products and services, share relevant information, and create relationships with their target audience. Through content marketing, businesses can create content that is engaging and informative, and can share it across social media platforms. Additionally, businesses can use social media to create campaigns that will draw attention to their brand and engage customers. They can also use social media to run contests and giveaways to increase brand awareness and engagement.

Social media also allows businesses to monitor conversations and feedback from their customers. This helps them to learn more about their target audience, what they like and don’t like, and how they can improve their products and services. Additionally, businesses can use social media to measure their performance and track the success of their campaigns.

The 9 Big Steps to Using Social Media Effectively to Increase Brand Awareness

1.   Figure Your Target Audience Out

One of the most common mistakes brands make while designing their social media marketing strategy is creating content that does not effectively capture their audience. This may be because of a few reasons, but the most common one is that marketing teams do not spend time and resources ‌ figuring out who to market to. The key to effective social media marketing is selecting the right target market. So, to start, decide who your target market is.

Your ideal audience consists of those people who most need your products. Knowing these people’s identities will make it straightforward for you to interact with them and establish connections with them on social media, no matter your outreach format.

2.   Choose the Social Platform that Resonates With Your Audience

Without the usage of social ads, many brands may find it all but impossible to maintain an active presence on all social media platforms. Focus on the social media channels where your consumers and potential customers are most active if you want to discover them there.  You can make sure that your efforts are manageable by restricting your efforts to one to three sites and using social media analytics tools.

Different social media platforms have different audiences and you need to choose the one that best suits your target market. For example, Instagram is great for visual content and targeting younger demographics, while LinkedIn is ideal for B2B audiences.

3.   Make Your Content Engaging

Your target audience will gladly scroll over the material you upload if it is not fun or exciting enough to keep them interested, resulting in dropped engagement rates. Many companies and brands are likely doing the same thing you do on social media and they usually have similar content.. Posting interesting content that will draw in your audience is the best strategy for standing out.

This in turn, will also create a more wholesome image around your brand and allow you to optimize your content by building on that image.

4.   Offer Value that Transcends Your Product

Providing value outside of your product is an essential strategy for long-term brand recognition growth. Consider how you can educate, entertain, or inform followers on your channels or accounts.

Do you or your team have expertise in your field? Use a blog, podcast, YouTube channel, or newsletter to share information that might come in handy to your followers. Direct sales shouldn’t be the focus of this discussion. Instead, this is a tactic that deepens connections, enhances brand recognition, and multiplies opportunities for audiences to discover your business.

5.   Design Engaging Ads

At some point along your social media journey, you will need to make the best use of platform-based ads. When you do, ensure that your ads are visually appealing and relevant to your target audience. Use compelling images and videos, and write engaging headlines and copy. Using A/B testing and data-driven insights, optimize your ads to ensure they are reaching the right people and delivering the desired results.

Track the performance of your ads to ensure they are delivering the desired results. You can monitor metrics such as impressions, clicks, conversions, and engagement.

6.   Leverage Influencers

Leverage influencers to reach a larger audience and amplify your message. Look for influencers in your industry who have an engaged following and can help you reach your target market. Also, take this opportunity to learn from them and how they increased their following.

7.   Offer Freebies and Deals That are Hard to Turn Down

Everyone enjoys free things. Offering something for free is a great way to get doubters to test your products. It could also cause a buzz about your brand online.

Whether it’s a free sample, free trial, or “freemium” business model, giving people a taste of what you have to offer encourages them to buy from you and increases exposure to your brand.

8.   Remember to Keep Engaging With Your Audience

It is called social media for a reason. If you aren’t being social, then why are you even there? Engage your followers in conversation and post content that encourages them to leave comments. By doing this, you’ll gain more followers and retain those you already have interest in.

9.   Maintain a Recognizable Brand Image

Your brand theme helps your consumers understand the message of your company. It determines how your target market will ultimately perceive your brand.

When a customer visits the social media page for your business, you don’t want them to be confused. Thus, your brand’s overall concept must be consistent throughout all of your social media content.

One of the objectives of brand awareness is to make sure that your audience can recognize your brand no matter where they are. Utilizing brand elements throughout all of your social media platforms, such as your logo, colors, and emblems, will help you immensely with brand awareness building.

By using these tips, you can increase brand awareness and drive traffic to your website through social media advertising. It is an effective and inexpensive way to reach your target audience, generate leads, and increase sales.

A Few Final Words

Social media acts and has for some time become an instrumental part of brand marketing both physically and digitally. Actually, brand exposure is the main reason that 88% of firms use social media as of 2020.The most popular social media platforms used for increasing brand awareness are Facebook, Instagram, Twitter, and YouTube. In 2020, 97% of marketers used Facebook for brand awareness, followed by Instagram (87%), Twitter (83%), and YouTube (82%).

Sadly, despite all the benefits that social media provides, only 25% of small businesses now use it, and more than 50% of them have no plans to. If one of these two descriptions fits you, you’re missing out on a lot.

IEMLabs is an ISO 27001:2013 and ISO 9001:2015 certified company, we are also a proud member of EC Council, NASSCOM, Data Security Council of India (DSCI), Indian Chamber of Commerce (ICC), U.S. Chamber of Commerce, and Confederation of Indian Industry (CII). The company was established in 2016 with a vision in mind to provide Cyber Security to the digital world and make them Hack Proof. The question is why are we suddenly talking about Cyber Security and all this stuff? With the development of technology, more and more companies are shifting their business to Digital World which is resulting in the increase in Cyber Crimes.


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