Raising brand awareness should be a core objective for every business owner. There’s no point in offering outstanding products or services if nobody knows about them. Effective marketing campaigns can send sales skyrocketing, but how do you get people talking about your brand? In this guide, we’ll outline some simple strategies to create a buzz and help you boost lead creation and sales.
Market research
Market research should form the foundations of your marketing strategy. The goal is to attract the target buyer and encourage them to move through the sales funnel. Use market research to get to know your customers properly and learn about what motivates the decisions they make. What makes them choose one brand over another? How much do they expect to pay? Which marketing methods are most likely to compel them to buy and which types of promotions are most effective? Use your findings to shape new, targeted marketing campaigns.
Choosing the right marketing techniques
There are seveal ways to market a business. One of the most important decisions to make is which channels and methods to use. It’s best to focus on platforms and techniques that will enable you to create high-quality leads rather than follow a scattergun approach. Think carefully about your ideal buyer and the objectives of the campaign. If you sell online and you’re interested in a young audience, social media marketing is an excellent choice. Concentrate on apps that your audience uses frequently and build a following. If you’re marketing a local business, such as dog walking, mobile hairdressing or beauty services, or you’re opening a new store, salon or bar, for example, printing quality flyers and advertising in community magazines and newspapers are brilliant options. Multichannel marketing is often the best approach. If you run a store, for example, you can advertise via flyers and the local press while creating a buzz online using social media marketing and search engine optimization (SEO).
Encourage customers to leave a review
More than 90% of consumers use online reviews. Encouraging customers to leave and share feedback is one of the simplest and most effective ways to get people talking about your brand and boost sales. Word of mouth is incredibly powerful. Customers trust the opinions of their friends and family and they use online reviews to find businesses and buy products. Add a link to your emails to make it quick and simple for clients to provide feedback, use an online survey in restaurants, shops and offices, or place cards on tables or reception desks. Feedback can help you to attract new customers and it provides valuable information to help improve your business going forward.
As a business owner, your primary goal is to make sales. To do this, you need to attract customers and encourage them to choose your brand. Marketing can help you generate interest, introduce your products and services to new audiences and persuade prospective customers to take the plunge and place an order or make a call. Carry out thorough market research and define your ideal customer. Choose the right marketing methods and encourage your clients to leave a review.
