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Rise of e-commerce: How Shopsy has a great percentage of Flipkarts new customers

Hello there, readers. The $72-billion Indian e-commerce sector has grown by leaps and bounds, particularly since the launch of Reliance Jio, which put mobile internet in the hands of nearly every Indian. While ‘E-commerce 1.0,’ as some venture capitalists refer to it, sold to the top tier of India’s population, or the first 100 million online users, ‘E-commerce 2.0’ is already reaching the next 200-300 million people. These customers live in India’s small towns; they are new to the internet and e-commerce, and they are price-conscious and less likely to transact online. 

Targeting this group has allowed homegrown e-commerce platforms like Meesho (downloaded 300+ million times) to build large-scale businesses. However, in the last 12-15 months, major players like Flipkart and Amazon have entered the ‘hyper-value’ e-commerce segment. Flipkart, GMV’s largest e-commerce platform in India, launched Shopsy in mid-2021 to empower hyperlocal entrepreneurs and connect them with tens of thousands of low-income shoppers in Tier 2-3 towns. 

What is Shopsy?

If you’re unfamiliar with Shopsy, it’s an online shopping platform that has recently grown in popularity, particularly among Flipkart’s new customers.

With the pandemic forcing people to stay indoors, online shopping has become the new norm, and Shopsy has jumped on board. Shopsy has made it simple for people to shop from the comfort of their own homes by offering a diverse range of products from various categories, such as electronics, fashion, and home goods.

One of the reasons Shopsy has been so successful is because of its user-friendly interface. It’s simple to use, and customers can find what they’re looking for quickly. The platform is additionally built to provide a seamless shopping experience from product browsing to checkout.

But the relationship that Shopsy has with Flipkart may be the main factor in its success. With Flipkart being one of the biggest e-commerce platforms in India, Shopsy has been able to draw in new customers who are searching for a more convenient shopping experience by utilizing its sizable customer base.

Actually, according to recent reports, a sizable portion of Flipkart’s new customers come from Shopsy, which is evidence of the platform’s success in luring and keeping users.

Shopsy is one of the platforms leading the charge as e-commerce has, overall, changed the game for the retail sector. It’s understandable why so many people are using Shopsy for their online shopping needs given its user-friendly interface, extensive product selection, and partnership with Flipkart.

The partnership between Shopsy and Flipkart 

“Our core focus will be to bring benefits of community commerce to Indian consumers.”

The Shopsy app enables individuals, primarily local business owners with other jobs, to become free social media resellers of various Flipkart sellers. They can place orders on their behalf and receive a commission by sending catalogs to prospective customers on various social media and messaging services. 

The partnership helps produce:

  1. Reaching more customers: The collaboration between Shopsy and Flipkart has greatly expanded the audience for both platforms. By collaborating with Flipkart, which has a sizable customer base, Shopsy has been able to reach this market and draw in new clients who are looking for a more convenient and user-friendly shopping experience.
  2. Product variety: Due to its partnership with Flipkart, Shopsy has been able to increase the variety of products it offers to customers. Shopsy has been able to take advantage of Flipkart’s extensive inventory of goods across many categories to give its customers an even wider range of options.
  3. Increased brand recognition: Shopsy’s partnership with Flipkart has assisted it in establishing itself as a credible player in the e-commerce industry. Shopsy has been able to establish credibility and trust with customers who are already familiar with the Flipkart brand thanks to its affiliation with Flipkart.
  4. Benefits to both parties: The partnership between Shopsy and Flipkart is advantageous to both parties. Flipkart has benefited from the partnership by being able to provide its customers with a more streamlined and user-friendly shopping experience, in addition to Shopsy being able to access Flipkart’s customer base.
  5. Improved customer experience: Shopsy has been able to improve the overall customer experience by partnering with Flipkart. Customers can now take advantage of a larger product selection, more user-friendly navigation, and a smoother checkout process, all of which improve the shopping experience.
  6. Revenue growth: Both Shopsy and Flipkart have seen an increase in revenue due to their partnership. Shopsy has increased customer traffic and sales by giving customers a wider range of products and a better shopping experience. Flipkart has also benefited from the partnership by being able to offer a more varied selection of products to its customers, which has increased platform revenue.

The collaboration between Shopsy and Flipkart has revolutionized the e-commerce sector. It has made it possible for both platforms to reach a wider audience, improve customer satisfaction, and boost revenue while giving customers access to a wider range of goods and an improved shopping experience.

Why should Shopsy be used?

  1. Shopsy is a social e-commerce business model where users can share or host products on their social network, whereas Meesho is a reselling platform. This is the primary distinction between Shopsy and Meesho. In their respective fields, both have advantages and disadvantages on an equal footing
  2. Shopsy is a brand-new platform for social media-based online shopping. By simply clicking the shop button, users have access to an integrated e-commerce platform on Facebook from which they can purchase goods.
  3. Shopsy has two main features: Shopsy Shop and Shopsy Host, which let you build your own store and sell digital goods like eBooks and online courses. Shopsy Shop lets you purchase items from any brand’s page or product catalog. In essence, it’s similar to an online marketplace, but there’s a difference: You never actually deal with selling physical goods!
  4. Small businesses should use Shopsy, especially if they don’t have many resources available. Shopsy might be the best option for you if you are a business owner who doesn’t want to spend a lot of money on marketing or advertising. Shopsy can be used as your main eCommerce platform or simply as an additional sales channel for items that aren’t offered on your website.

How to Login to Shopsy


How do I register as a buyer?

  1. Go to the Shopsy website by opening a web browser.
  2. On the homepage’s top right corner, click the “Login” button.
  3. If you already have a Shopsy account, simply click “Login” after entering your registered email address and password in the appropriate fields. Click the “Register” button located below the login form if you don’t already have an account.
  4. Enter your name, email address, mobile number, and password of your choice on the registration page.
  5. By selecting the appropriate buttons, you can also choose to sign up with your Google or Facebook account.
  6. Click the “Register” button after you have entered all the necessary data.
  7. Shopsy will send a verification code to the registered mobile number. Click “Verify” after entering the code in the space provided.


Congratulations! Your Shopsy buyer registration has been completed successfully. Your favorite products are now available for purchase on the platform.

It is important to keep in mind that providing accurate and current information will help ensure a simple and hassle-free shopping experience on Shopsy. To prevent unauthorized access to your account, keep your login information safe and secure at all times.

How do I register as a seller?

  1. Go to the Shopsy website by opening a browser and entering the address.
  2. On the homepage’s top right corner, click the “Login” button.
  3. Click “Login” after entering your registered email address and password in the appropriate fields. If you don’t have an account, follow the registration steps below.

To Register:

  1. Go to the Shopsy website by opening a web browser.
  2. Select the “Sell on Shopsy” button on the homepage’s top right corner.
  3. Select the “Register Now” button in the page’s middle on the “Sell on Shopsy” page.
  4. Name, email, and phone number must all be entered, along with a password to secure your account.
  5. After reading and agreeing to Shopsy’s terms and conditions, click the “Register” button. 
  6. Shopsy will send a verification code to the registered mobile number. Click “Verify” after entering the code in the space provided.
  7. Then, you will be prompted to enter more information about your company, including your company name, address, and product category.
  8. To finish the registration process after providing all the required information, click the “Submit” button.
  9. Shopsy will evaluate your application, and if accepted, you can begin using the platform to sell goods.


The competition among online marketplaces has increased due to the growth of e-commerce, and Shopsy has emerged as a major player in this market. The platform’s cutting-edge features, user-friendly interface, and a broad selection of products have successfully lured a sizable portion of Flipkart’s new customers.

Shopsy has made it simple for users to find new products and shop with their friends and family by utilizing the power of social commerce. Due to the platform’s innovative referral program, users have been encouraged to sign up for Shopsy by inviting their contacts, which has significantly increased customer growth.

Additionally, Shopsy’s dedication to offering a seamless shopping experience has led to high client loyalty and satisfaction levels. Shopsy has established itself as a dependable and trustworthy platform for online shopping thanks to its user-friendly interface, secure payment system, and quick delivery.

In conclusion, the growth of e-commerce and the popularity of websites like Shopsy show the expanding significance of online marketplaces in the retail sector. Platforms that can offer a customized, practical, and secure experience are poised for success as more consumers turn to online shopping. The expansion and success of Shopsy in the Indian e-commerce market are examples of its capacity to adapt to changing customer demands.

David Scott
David Scott
Digital Marketing Specialist .


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