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Relative Case Study on Tesla

Tesla, Inc. is an American multinational automotive and clean energy company headquartered in Austin, Texas. Tesla develops and produces electric vehicles (Tesla EV) (including automobiles and trucks), residential and grid-scale battery energy storage, solar panels, solar roof tiles, and other associated goods and services. With a market value of more than US$840 billion, Tesla is one of the most valuable businesses in the world and continues to be the most valuable automobile. With 21% of the battery-electric (pure electric) market and 14% of the plug-in market, the firm sold the most battery-electric and plug-in electric vehicles globally in 2021. The business creates and instals a significant amount of solar systems in the US through its subsidiary Tesla Energy.

Tesla Market Entry Strategy in India:

Unlike other manufacturers, who sell through franchised dealerships, Tesla employs direct sales. There is currently a widespread network of company-owned showrooms and galleries, most of which are situated in well-known urban centres. As a result, they have combined their direct sales technique with service centres under their freshly expanded retail model called “Service Plus.”

Tesla Target Audience: Tesla Model S, X, and 3 are the three main automobile models that Tesla sells. Each of them has a powerful engine that can achieve 60 mph in less than 3 seconds. Each of them stands out from the others thanks to unique eco-friendly characteristics.

Tesla is always outspoken in time of handling customers. They are always being honest at that time.

Tesla Marketing Plan:

  • As much as one can make the consumer experience better.
  • Establish an effective referral programme.
  • Avoid depending on paid advertising.
  • Make use of your CEO’s social media influence.
  • Be as genuine (and enjoyable) as you can in your marketing endeavours to forward your goal and vision.
  • Excellent post-purchase customer help.
  • embrace the potential for controversy
  • Online, focus your efforts and provide self-service alternatives
  • Consistency in your company’s messaging
  • Boost brand recognition through a variety of channels while welcoming competition.


Tesla Entry-Level Job in India:

According to the source with insight into the situation, the Tesla EV manufacturer is keenly watching comments from Prime Minister Narendra Modi’s administration on adjustments to the country’s goods-and-sales tax that might lower the cost of owning an electric Tesla concept car. Before making a serious push into India, it is also awaiting new incentives for EV manufacturers under that country’s production-linked incentive scheme.

Under the so-called PLI, manufacturing incentives would increase annually in a continual drive to persuade the greatest brands in the world to manufacture their goods in India and export them to the rest of the globe. A plan to increase battery storage capacity to 50-gigawatt hours, costing 181 billion rupees ($2.5 billion), was also authorised by the Indian cabinet last month.

However, even with sweeteners, Tesla’s entry into India may be difficult. India hasn’t extended a warm welcome to electric vehicles as China has. In Shanghai, Tesla established its first manufacturing outside of the United States, and it currently leads the market for high-end EVs in China. NEF, Tesla EV sales in China total roughly 6% annually, compared to less than 1% in India.

In December 2023, India is expected to get the Tesla Cybertruck. Tesla Cybertruck will compete with the XF, XC60, and GLA. Prices should begin at 50.70 lakh.

Will Tesla Cybertruck use Petrol? No. Honestly speaking, electric motors have been the foundation of Tesla vehicles forever. This also implies that a Tesla car that could use gas has never been seen in the entire globe (petrol or diesel). The Tesla company (and Elon Musk) are real pioneers in the field of electric vehicles because even the first Tesla prototypes were all electric.

What are the Tesla Innovations:

Last December, Tesla moved to Texas. Tesla will keep running its Fremont manufacturing in the San Francisco Bay region and grow across California, according to Musk.

In March and April, Tesla opened its third and fourth factories. The company currently makes Model Y vehicles there and plans to expand into Tesla Cybertruck production at this location in the future.

Tesla cut 10% of salaried staff. Here is the Stock Price: $246.79. Musk announced intentions to lay off 10% of Tesla’s paid workers in the midst of the larger global economic crisis. The decision comes after several other layoffs in the IT and related sectors as large companies like Microsoft, Coinbase, Snapchat, and others reduced spending (and workers) substantially.

California accused Tesla of Autopilot misrepresentation. Cars with Autopilot and Full Self-Driving technology “could not at the time of those advertising and cannot operate as autonomous vehicles now,” the complaint claims. The DMV is requesting remedies, including potential reimbursement to drivers as well as Tesla’s licence to sell in California being suspended.

By maintaining Elon Musk’s style and futuristic predictions, Tesla intends to conduct its annual AI Day in September 2022. It remains to be seen exactly what his vision of the future has in store, and one can only speculate as to what it may truly bring. The stoke price is $287.81.


The excitement generated online and the CEO’s outsized aura are the cornerstones of the Tesla marketing approach. Due to this, Tesla’s marketing has become more distinctive. Tesla’s goods are unique and of exceptional quality, aside from the marketing. You do not need to spend much on marketing when you can provide the global markets with high-quality goods. Word-of-mouth advertising aids in your success. Tesla is getting ready for a totally driverless, all-electric future. The voyage hasn’t yet ended, but getting here hasn’t been simple.

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IEMLabs is an ISO 27001:2013 and ISO 9001:2015 certified company, we are also a proud member of EC Council, NASSCOM, Data Security Council of India (DSCI), Indian Chamber of Commerce (ICC), U.S. Chamber of Commerce, and Confederation of Indian Industry (CII). The company was established in 2016 with a vision in mind to provide Cyber Security to the digital world and make them Hack Proof. The question is why are we suddenly talking about Cyber Security and all this stuff? With the development of technology, more and more companies are shifting their business to Digital World which is resulting in the increase in Cyber Crimes.


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