Wednesday, February 28, 2024 : Tata-Group-Takes-The-Rights-For-The-2022-and-2023-IPL-Seasons: The News! : Tata-Group-Takes-The-Rights-For-The-2022-and-2023-IPL-Seasons: The News!

Hi Readers!  The Indian Premier League (IPL) is one of the most popular and lucrative cricket tournaments in the world, attracting top players and millions of fans. The IPL also generates vast revenues from various sources, such as broadcasting rights, sponsorship deals, merchandise sales, and ticketing. One of the most featured aspects of the IPL is the title sponsorship, which gives the sponsor exclusive branding and visibility rights across all IPL platforms and events. This blog concentrates on the recent : tata-group-takes-the-rights-for-the-2022-and-2023-ipl-seasons on the news.

The title sponsorship of the IPL has seen many changes over the years, with different companies vying for the opportunity to associate themselves with the prestigious league. The most recent change occurred in January 2022, when the Tata Group, India’s largest and most trusted business conglomerate, replaced Vivo, a Chinese mobile company. This is because the title sponsor of the IPL for the next two seasons in 2022 and 2023.

The Cover Story : tata-group-takes-the-rights-for-the-2022-and-2023-ipl-seasons

The Tata Group is no stranger to the IPL, as it has been involved in various capacities since its inception in 2008. The company has partnered with several IPL franchises, such as Mumbai Indians, Chennai Super Kings, Rajasthan Royals, and Delhi Capitals. One of the oldest companies in India, Tata Group has also supported various social initiatives and causes related to the IPL, such as education, health, sports development, and women empowerment.

The Tata Group’s bid for the title sponsorship of the IPL was a whopping Rs 670 crore for two years, more than 50% higher than what Vivo had paid for the previous five seasons. The bid of Tata Group also reflects its confidence in the growth potential and popularity of the IPL as a global sporting franchise. The spokesperson of Tata said they are “delighted to partner with BCCI for IPL, which is one of India’s most iconic brands that has truly transformed cricket in India and globally.”

What Does the BCCI Have to Say About This Bid of Tata?

The BCCI, who is the governing body of cricket in India and the organizer of the IPL, also expressed its happiness and satisfaction with the Tata Group’s deal. BCCI secretary Jay Shah said that “the Tata Group is the most recognized global Indian enterprise. The company has a 100-year-old legacy and operations in more than 100 countries across six continents”. He also added that “the BCCI, like the TATA Group, is keen to promote the spirit of cricket across international borders, and the growing popularity of the IPL as a global sporting franchise bears testimony to the BCCI’s efforts “.

The Tata Group’s title sponsorship of the IPL is a win-win situation for both the gaming parties and a boon for Indian cricket fans and players. The Group’s association with the IPL will enhance the fan experience and ensure that they are well looked after. The sponsorship of the Tata Group will also help develop grassroots cricket in India by funding infrastructure improvements and facilities. Moreover, the Tata Group’s sponsorship will boost the image and reputation of Indian cricket globally by showcasing its excellence and professionalism.

The renowned company Tata Group’s title sponsorship of the IPL, according to “ : tata-group-takes-the-rights-for-the-2022-and-2023-ipl-seasons “is a landmark moment in Indian sports history and a testament to its vision and commitment to supporting cricket in India and beyond. The Tata Group’s slogan, “Leadership with Trust,” aptly captures its ethos and values as a sponsor of the IPL. The Tata Group’s title sponsorship of the IPL will surely make the upcoming seasons more exciting and memorable for everyone involved.

Why Has Tata Group Been Selected As The IPL Sponsor for 2023?

Tata Group has been selected as the IPL sponsor for 2023 for the following reasons:

  1. Tata Group replaced Vivo as the IPL title sponsor for the 2022 and 2023 seasons after the BCCI decided to sever ties with Vivo, a Chinese mobile and technology company, in the wake of the military clashes at the India-China border in June 2020.
  2. The company agreed to pay ₹440 crores (US$58.4 million) per year for the title sponsorship rights, the same amount that Vivo had paid for the previous deal.
  3. Tata Group is one of the most reputed and diversified business conglomerates in India and overseas, with varied interests in sectors such as automobiles, steel, software, hospitality, aviation, consumer goods, etc.
  4. The company has a strong association with sports in India, especially cricket, as it owns and operates several cricket stadiums and academies nationwide. It also sponsors various cricket tournaments and events at different levels.
  5. Tata Group has the vision to promote and support women’s cricket in India, as it has come to the news as the title sponsor of the Women’s Premier League (WPL) for the first five years.

Final Note

Hope this blog makes you clear on every possible reason unknown to you  about the : tata-group-takes-the-rights-for-the-2022-and-2023-ipl-seasons. Tata Group left no stone unturned to win this IPL-2023 bid and make exciting matches of IPL Cricket 2023 to every game lover.

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David Scott
David Scott
Digital Marketing Specialist .


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