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Phone Calls Retain Top Spot in Business Communication Preferences

In this whirlwind of a digital age, where a tap or a swipe could send a message across the globe, you’d think old school phone calls might be, well, old news. But, hang on a second, because according to Hiya’s latest report, it turns out that many people still hold a torch for a good ol’ chinwag on the phone. Even with tweets, pings, and emails buzzing in our pockets, it seems like the humble telephone call is still king of the communication jungle.

Now, why are people sticking to phone calls, you ask? It’s like Hiya says — there’s something special about voice calls that you just can’t get in a text or email. They’re quick, no-nonsense, and dependable. But there’s more to it than that. It’s about that human touch; hearing someone’s voice can make you feel that genuine connection that you just can’t conjure up in written words. It’s like receiving a warm handshake or a hearty pat on the back, but through your ears.

Ringing in the Preference

Let’s zoom in on the car service scene — think about it, if you’ve just bashed up your car a little, would you rather get an impersonal email, a brief text, or a reassuring voice explaining what to do next? Exactly. About 39% of customers in the auto service world, including those dealing with the aftermath of a fender bender, prefer to get on the phone and sort it out voice-to-voice. Email, though handy, lags behind at 19%, while text messages are just grabbing the attention of a mere 5%. That’s a pretty clear message that people trust and value the personal interaction a voice call offers when it comes to fixing up their ride.

The Human Touch in a Digital Embrace

Let’s get a little heartfelt here — voice calls are like the warm, comforting soup of communication. When you’re dealing with something important or sensitive — maybe you’re waiting anxiously for project results or you’ve got a credit card issue — a voice on the other end of the line can be incredibly reassuring. There’s solace in the immediacy and the human connection, knowing there’s another human being focused on your needs at that moment. People aren’t just clinging on to voice calls; they’re actively choosing them because they know how effective and emotionally satisfying they can be.

Why Voice Calls Reign Across Industries

Speaking of emotional satisfaction, that’s just one reason why people across all sorts of industries are still big fans of talking on the phone. Hiya’s research, which peered into the preferences of thousands of workers and consumers from various spots around the globe, tells us that this isn’t just a fleeting thing. Voice calls are a powerhouse driving business, giving people that sense of stability and attention they crave when reaching out.

A Call to Keep Talking

So where does this leave us? In the great sea of emojis, GIFs, and instant messaging, the voice call remains a lighthouse, guiding the way to clearer, more comprehensive communication–it’s a reminder that through every technological leap and bounds, nothing beats the simplicity and warmth of one voice speaking to another.

IEMLabs is an ISO 27001:2013 and ISO 9001:2015 certified company, we are also a proud member of EC Council, NASSCOM, Data Security Council of India (DSCI), Indian Chamber of Commerce (ICC), U.S. Chamber of Commerce, and Confederation of Indian Industry (CII). The company was established in 2016 with a vision in mind to provide Cyber Security to the digital world and make them Hack Proof. The question is why are we suddenly talking about Cyber Security and all this stuff? With the development of technology, more and more companies are shifting their business to Digital World which is resulting in the increase in Cyber Crimes.


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