Surely, you must have heard about LinkedIn. It is the term used very often, especially by people on a hunt for a potential job or from HR departments scouting for the perfect talent to fit the job description and complete their team. Now, discover how you should be using it to nail prospecting on LinkedIn. LinkedIn is a social platform where users are allowed to connect with employers and employees. Nailing prospecting on LinkedIn is a tough task if not done in the right way. Let’s get into it.
Prospects or prospecting?
Prospects are potential people, clients, or candidates, etc., while prospecting is scouting, hunting, searching, etc. Both of these are available on LinkedIn. With the rapidly growing educated population, prospecting is getting harder as it is easier to get more potential candidates.
Here are some ways of nailing prospecting on Linkedin.
Your profile is the first step in nailing prospecting on linkedIn
Make sure your photo is approachable and professional, with appropriate lighting and a neutral background, and that your profile is up to date. The point is to let them know you are a real deal.
When you check a prospect’s LinkedIn profile first and include the entire profile in your email, the likelihood of them accepting it increases. Following them before you reach out increases acceptance.
- Have you ever opened a profile just because their short bio on Instagram caught your attention? That is exactly how you got to do it here:
- Instead of just including your work title, use your headline to highlight what you can offer and how you can be helpful.
- Emphasize your worth and explain why interacting with you will be beneficial. This will increase your chances of nailing prospecting on linkedIn.
The more, the merrier
To increase your trust and give prospective customers access to useful resources, upload additional information such as case studies, testimonials, and pertinent materials to further highlight your work experience.
Ideal customer profile (ICP)
Know your target audience before working on engaging strategies. Understanding your most profitable and devoted clients requires taking into account factors like industry, size of the business, roles, and geography.
Finding many
After visiting the profile of your potential prospect, you can view the “people also viewed” column. This allows you to gain more opportunities by showing you other people who are similar to your prospect.
Another tool for finding like-minded people or like skilled people is through the “skills” section and finding out who has endorsed them.
Request without personalization
According to research, blank requests have greater potential to be accepted. Do not include a personalized note when requesting connections. Wait three weeks to see a response; if not, then resubmit with a personalization note.
Fresh candidates are like limited-edition
Time is always the main factor in sales. If a prospect has changed jobs within the last 90 days, then they are more likely to accept your email.
By keeping an eye on the blog entries by your connections in the notification tab, you can find someone starting a new position. As job changes are a potent catalyst for sales, these are the people that are more prone to think about new goods or services.
This strategy on nailing prospecting on linkedIn might help you to reach out to people correctly when they are at the peak of reception or responsive time.
The most trending now is referrals
When presented through a shared link, prospects are more likely to interact, and your chances of getting an appointment increase through your LinkedIn messages. Find connections you have on LinkedIn with your potential client, then request an introduction.
Not everyone gets through this route though. Sometimes you will have to just open the conversation and give your introduction without the involvement of a third party. So far for nailing prospecting on linkedIn, you have to prove to them why they would want to talk to you.
Easy access to your competitor’s customer
In LinkedIn, you can browse other user’s networks, which include those of your rivals, unless they have chosen to keep it private. Selling your deal to these clients is easier because they have an idea or are aware of the demand for what you provide, rather than people that are clueless about what you offer.
Persistence is the key to nailing prospecting on linkedIn
Stepping into this race, one thing to keep in mind is that your first attempts may not always hit it off. So remain optimistic despite no response. In such cases, the next right step to cause a positive outcome is to modify your messaging style, edit your points, and bring them to the main reason of your follow-up messages.
Engage actively for nailing prospecting on linkedIn
Get a chance to interact with executives and present your experience by leaving meaningful comments on posts that are relevant to your sector. Making insightful comments or posing curiosity-filled but thought-provoking questions.
Talk the way they talk. Pay attention to how your offering satisfies their specific needs. Mimic them to show you share their viewpoint. This pathway will bring a potential meaningful relationship and will also increase your credibility.
Your voice
A very creative approach to help you reach your voice across and be heard is to send a voice note or video. This helps you highlight yourself among the others.
Another strategy is to pose a meaningful, buyer persona-specific inquiry to their LinkedIn messages with the intention to strike up a conversation or a discussion. Ask honest questions and express genuine interest in their job to start a deeper talk.
Get it going
If a problem is identified, schedule the discussion for a meeting. The goal here is to get in a conversation and get it scheduled as soon as possible in order to begin the sales process. Do not forget to follow up if you have not received a response.
Listen to them first
To solve an issue, you must know what the problem is and have a thorough understanding of it. Determine what your client wants and show them that you are capable of fixing it. This can lead them to trust you and get them to give you a particular task they wish to solve.
Features, advantages, and benefits (FAB)
By focusing on the main features of your product, the advantages of using your product, and the benefits that come with this, you can manage to get their attention to why they should buy your product. This will help them associate a sense of purpose with your product.
Figure out the objections
The key to working together is solving reservations, if any. Address them after you understand their wants and how you may satisfy them.
Frequently asked questions
Who is a prospect?
An individual who meets the company’s ideal customer profile and is interested in the company’s goods or services.
How do I find similar prospects on LinkedIn?
By selecting the “People also viewed” tab and “skills” section, you can find people similar to your candidate as well as like-minded people.
What is ICP?
An ideal customer profile is a standard that you look for in prospects for your company. These are the people that are also known as your target audience that you aim for.
Conclusion
LinkedIn is a widely used platform for searching jobs or finding prospects for multiple reasons. By using the tools and features provided in this site in the right way, nailing prospecting on LinkedIn becomes way easier.
From setting up your profile in an approachable way to scheduling any discussion to begin the sales process, this powerful tool can be used for expanding your customer base and driving success, helping you with nailing prospecting on linkedIn.
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