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Meta Sidelines NFTs for Facebook and Instagram: What Does It Mean for the Future?


In October 2021, Meta, formerly known as Facebook, announced its intention to launch its own NFT (non-fungible token) marketplace on Facebook and Instagram. However, just a few months later, in February 2022, the company made a surprising announcement: it was abandoning its plans to launch an NFT platform.

This decision was unexpected, given that many companies have been jumping on the NFT bandwagon in recent years. NFTs have been hailed as the future of digital ownership and have been used to sell everything from digital artwork to tweets. Facebook’s decision to abandon NFTs raises questions about the future of these digital assets and what it means for the broader tech industry.

This blog post will explore Meta’s decision to abandon NFTs for Facebook and Instagram, what it means for the future of NFTs, and what other companies are doing in this space.

What is Meta?

Meta is a social media subsidiary that was formerly known as Facebook. The company was founded in 2004 by Mark Zuckerberg and a group of fellow college students, and it quickly grew into one of the world’s most dominant technology companies.

Meta’s core product is its social networking platform, which allows users to connect with friends, family, and colleagues around the world. Over the years, the company has also acquired other popular social media platforms, such as Instagram and WhatsApp.

In addition to its social media products, Meta has also developed a range of other technologies, including virtual reality (VR) and augmented reality (AR) products. One of the company’s most famous products in this space is the Oculus VR headset, which was acquired by Facebook in 2014.

In late 2021, Facebook announced that it was rebranding itself as Meta, a move that reflects the company’s expanding focus on technology beyond social media. As part of this rebranding effort, the company also announced its intention to invest heavily in developing the “metaverse,” a virtual reality space where people can interact with each other in a variety of ways.

Overall, Meta is a major player in the technology industry, with a massive user base and a wide range of products and services. While the company has faced its fair share of controversies over the years, it remains a dominant force in the world of social media and beyond.

Why was the original name ‘Facebook Inc.’ changed to ‘Meta’?

The original name of the social media giant, Facebook Inc., was changed to Meta in October 2021. The reason for this change was to reflect the company’s evolving vision and its desire to focus on the metaverse and other emerging technologies.

In an announcement made by CEO Mark Zuckerberg, he stated that Meta would be a parent company to its various products, including Facebook, Instagram, WhatsApp, and Oculus VR. The new name was chosen to represent the company’s shift from a focus on social media to a focus on building the metaverse, a virtual world where people can interact in various ways.

The term “metaverse” refers to a virtual universe that is accessible to anyone with an internet connection. It is a concept that has been around for decades, but recent advancements in technology have made it possible to bring the metaverse to life. Meta’s goal is to build a metaverse that is open, interoperable, and inclusive.

The rebranding also signalled a move away from the negative associations that Facebook had acquired in recent years. The company had faced significant criticism over its handling of user data, privacy concerns, and the spread of misinformation on its platform. By rebranding as Meta, the company hoped to distance itself from these issues and focus on a new vision for the future.

Overall, the name change from Facebook Inc. to Meta represents a significant shift in the company’s focus and direction. While Facebook remains a key product within the Meta ecosystem, the company’s broader goals now include building the metaverse and exploring other emerging technologies.

Why and how did Meta acquire Instagram?

In April 2012, Facebook acquired Instagram, the popular photo-sharing app, for $1 billion in cash and stock. The acquisition was a strategic move by Facebook to strengthen its position in the mobile market and expand its user base.

At the time of the acquisition, Instagram had around 30 million users, mostly on iOS devices. Facebook, on the other hand, had over 800 million users, but the majority of its users accessed the platform via desktop computers. By acquiring Instagram, Facebook gained access to a large and rapidly growing mobile audience.

The acquisition also allowed Facebook to tap into Instagram’s expertise in mobile photo-sharing and leverage it to improve its own products. In the years since the acquisition, Instagram has continued to grow, with over 1 billion monthly active users as of 2021.

The acquisition was not without controversy, however. Some Instagram users were concerned that Facebook’s acquisition would lead to changes in the app’s culture and features. Facebook assured users that Instagram would remain an independent platform and that it would not share user data between the two platforms.

Despite these assurances, there have been some changes to Instagram since the acquisition. For example, Facebook has added new features to Instagram, such as Stories and Reels, which are similar to features found on its own platform. Additionally, Facebook has integrated some of Instagram’s advertising capabilities into its own advertising platform.

Overall, the acquisition of Instagram was a significant move for Facebook, allowing the company to expand its user base and strengthen its position in the mobile market. While there have been some changes to Instagram since the acquisition, the app has remained popular and has continued to evolve as a standalone product within the larger Facebook ecosystem.

Who owned Instagram before the Meta acquisition?

Before the Meta acquisition, Instagram was a privately owned company founded by Kevin Systrom and Mike Krieger. The two co-founders launched Instagram in October 2010 as a mobile-only app that allowed users to share photos and apply filters to enhance their images.

In the years that followed, Instagram quickly became one of the most popular mobile apps in the world, with millions of users sharing photos and connecting with each other through the platform. As the user base grew, so did the company’s value, and by 2012, Instagram had raised over $57 million in funding.

In April 2012, Facebook announced that it was acquiring Instagram for $1 billion in cash and stock. The acquisition was a significant move for Facebook, which was looking to expand its reach in the mobile market and capitalize on the growing popularity of photo-sharing apps.

Despite the acquisition, Systrom and Krieger continued to run Instagram as an independent company within the Facebook ecosystem. The two co-founders remained at the helm of the company, and Instagram continued to operate with a separate team and development roadmap.

However, in 2018, Systrom and Krieger announced that they would be leaving Instagram, reportedly due to disagreements with Facebook’s leadership over the direction of the platform. Following their departure, Instagram became more closely integrated with Facebook, with the two platforms sharing some features and advertising capabilities.

Overall, before the Meta acquisition, Instagram was owned by its co-founders and a group of investors who had helped fund the company’s growth. The acquisition by Facebook in 2012 was a significant milestone in the platform’s history, leading to rapid growth and expansion within the larger Facebook ecosystem.

What is an NFT?

A Non-Fungible Token (NFT) is a digital asset that is stored on a blockchain, which is a decentralized digital ledger. Each NFT represents a unique item, such as a piece of art, a video clip, or a music track, and is verified by the blockchain, making it impossible to duplicate or replicate.

NFTs are different from other digital assets, such as cryptocurrencies like Bitcoin, because they are not interchangeable. For example, if you trade one bitcoin for another, you will still have the same value of bitcoin. However, if you trade one NFT for another, you will receive a different asset with a unique value and identity.

NFTs have gained popularity in recent years as a new way for artists, musicians, and other creators to monetize their digital creations. By creating an NFT, a creator can sell a unique, verified version of their work to a buyer, with ownership and authenticity verified by the blockchain.

NFTs have also gained attention in the world of sports, where they are being used to sell unique, one-of-a-kind items, such as virtual trading cards or game highlights. The use of NFTs in the sports world has created a new market for collectors, who can now own and trade digital assets that represent a particular moment or event in sports history.

While the use of NFTs is still relatively new, they have already generated significant interest and value. In March 2021, a digital artwork created by artist Beeple sold for $69 million at a Christie’s auction, making it the most expensive NFT ever sold. Since then, there have been many other high-profile sales of NFTs, signalling a growing interest in this new form of the digital asset.

Why were NFTs introduced to the Meta subsidiaries ‘Facebook’ and ‘Instagram’?

NFTs were introduced to Meta subsidiaries Facebook and Instagram as part of their strategy to expand into the metaverse, a virtual world where people can interact with each other in a digital environment. The use of NFTs is seen as a way to create unique, verifiable digital assets within the metaverse, giving users a way to own and trade virtual items.

Facebook has been investing heavily in the development of the metaverse, viewing it as the next frontier of online interaction. The company has stated that it sees the metaverse as a place where people can create, share, and interact with digital content in new and innovative ways. NFTs are seen as a key component of this vision, as they offer a way to create digital items that are unique, verified, and tradeable.

For Instagram, the use of NFTs is seen as a way to support creators and artists on the platform. By creating NFTs of their work, creators can sell unique, verified versions of their content to fans, while also maintaining control over their intellectual property. Instagram has also announced plans to launch a marketplace for NFTs, allowing creators to sell their work directly to buyers through the platform.

In addition to the metaverse and creator support, the use of NFTs on Facebook and Instagram is also seen as a way to tap into the growing interest in these digital assets. NFTs have gained significant attention in recent years, with high-profile sales and growing interest from investors and collectors. By integrating NFTs into their platforms, Facebook and Instagram are positioning themselves to take advantage of this trend and offer new opportunities for users to engage with digital content.

Overall, the introduction of NFTs to Facebook and Instagram is part of Meta’s broader strategy to expand into the metaverse and create new opportunities for users to interact with digital content. NFTs are seen as a key component of this vision, offering a way to create unique, verified digital assets that can be bought, sold, and traded within the metaverse.

Why did Meta give up on NFTs?

The company has been actively exploring the use of NFTs as part of its broader strategy to develop the metaverse and create new opportunities for users to engage with digital content.

However, it is worth noting that the use of NFTs has been subject to some criticism and controversy in recent years. Some critics have argued that the high prices and hype surrounding NFTs are unsustainable and that the value of these digital assets is often arbitrary and subjective.

In addition, there have been concerns about the environmental impact of NFTs, as the process of creating and trading these digital assets requires significant amounts of energy and contributes to carbon emissions. Some have called for more sustainable alternatives to be developed, such as using renewable energy sources or creating NFTs that are less resource-intensive.

Despite these concerns, it seems unlikely that Meta would give up on NFTs altogether, although they might sideline it for the foreseeable future. The company has invested heavily in the development of the metaverse, and NFTs are seen as a key component of this vision. As the technology and market for NFTs continue to evolve, it is likely that Meta will continue to explore their use and potential within the metaverse and beyond.


In conclusion, the decision by Meta to sideline NFTs for Facebook and Instagram may be seen as a shift in strategy, but it is important to note that this move does not necessarily mean the end of NFTs for Meta as a whole. The company has made it clear that it remains committed to the development of the metaverse, and NFTs are likely to play a significant role in this vision.

It is worth noting that the use of NFTs has faced some criticism and controversy in recent years, and there are concerns about their environmental impact and sustainability. These issues may have contributed to Meta’s decision to focus on other areas for the time being.

However, the potential of NFTs as a way to create unique, verifiable digital assets remains significant, and it is likely that Meta will continue to explore their use in the future. As the technology and market for NFTs continue to evolve, it will be interesting to see how Meta and other companies incorporate them into their strategies for the metaverse and beyond.

Overall, the decision by Meta to sideline NFTs for Facebook and Instagram may represent a temporary shift in focus, but it is unlikely to signal the end of their use in the broader context of the company’s plans for the future. As always, the tech world remains dynamic and ever-changing, and it will be fascinating to see how things develop in the months and years ahead.

David Scott
David Scott
Digital Marketing Specialist .


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