Well, folks, ChatGPT is the latest AI tool, which has become quite popular in schools, colleges, offices, etc. This has solely happened because of the time-saving service that ChatGPT provides. Microsoft’s plan to leverage its investment in the AI tool-ChatGPT’s parent company, OpenAI, is also moving fast, and it is seen that ChatGPT is already surfacing on the Microsoft Bing interface. Isn’t it amazing? Want to know more? Keep reading!
Keyword Research SEO
After only months Alphabet CEO Sundar Pichai declared Code Red and Google software launched Bard, which is the answer to ChatGPT. Not only this, folks, the user interest is also keeping up, not to mention that the interest has been shown in ChatGPT exploded ever since the AI tool was launched in November.
For SEOs contemplating a future that combines chatbot results with Google and the fundamental focus of Bing is to produce helpful content, the path ahead is a complicated one.
Interesting already? Let’s know more.
Use of AI in Search- Its Usefulness
We have to keep in mind that AI-driven technology has been here for a while now, and the change which was noticeable with the launch of ChatGPT is that it became widely accessible. That being said, many of the SEOs are already aware of the ChatGPT to research keywords.
You can experiment with this by yourself as well by taking two short queries and taking a good-sized list of keywords, sorting it by topic, and assigning the user intent- all will be done in seconds. Pretty, Amazing!
Consider this a tremendous surface-level start that saves the SEOs a massive amount of time over more manual methods; It is also a great example of ChatGPT’s function as a tool.
Generally, chatGPT works by speeding up the way you can do research. You can ask the ChatGPT to ask relevant topics as well as it can help you to classify the intent of the different keywords list quickly, and then it looks at semantics followed by clustering them.
You can think of it like you do while doing work on Excel. In Excel, macros let you spend more time in analysis rather than manually writing the formulas. ChatGPT does the same work by doing the grunt work and saves much time on manual human work.
The Threat
When we look at the topic of keywords research, it takes thousands of words to dig into the topics, which are AI-generated content v/s human-generated content and the business threats of the chatbots keeping the users on the SERP and away from the brand sites along with the AI-driven SERPs v/s the current SERPs
However, the main threat posed by the ChatGPT functionality to effective keywords research is similar to the threat posed by other powerful tools, such as it tempts marketers to take way too many shortcuts.
It is often enticing to type in a keyword and then ask the ChatGPT to find all the related keywords which will benefit the keywords search and then stop it. But let me tell you, folks, that the work will be mediocre, and it is something that a lower-priced competitor has to offer.
The next step which follows this is a gap analysis
It is harmful to find challenging work, and not only this, deep thought, as well as reading, is required to understand the concept and realize what needs to be added. Uncovering the need nobody else is addressing is the way to strike effective keywords research.
However, we can see that ChatGPT is becoming easier to do Keyword research. We must recognize that the value of good SEOs still comes in doing all the hard work of recognizing nuances around the negative space.
Are you ready to know more about ChatGPT and keyword research? Then all you need to do is keep reading!
What is Not Changing at all?
You must know, folks, that the ChatGPT has kept the question’s keyword quantity and word count the same; all it does is deliver value and not count words.
Good SEOs would use keywords to evaluate intent and understand what the user wants to learn. They are striving to understand the psychology of a researcher, and sometimes they need short content such as (“How do you double-knot your shoelaces?” but sometimes they need a book (“What is the meaning of life?”).
This is because the systems get more intelligent in delivering what people need, and the human differentiator of assessing the psychological nuance of the keywords will become more critical.
What’s Next?
Folks, as we have talked about the keywords search and how ChatGPT is working on researching these keywords, it is now time to know what might come next. Are you all ready?
Well, as per an educated guess, the near future when it comes to the ChatGPT is that it will be integrated into keyword planning, content, tools, and topic analysis features. The AI-driven chatbots will be becoming more entwined in the landscape of SEO planning, and not only this, there will not be a separate workflow.
The details of the Microsoft and Google-driven AI chatbots will be rolled out and closely scrutinized. Marketers will keep a close eye on user behavior and traffic trends to get a pulse on the short-term effects of the SEO industry. However, what is certain is that the understanding and utilization of AI for keywords research will be helpful in cluing SEOs into models and how they are trained.
Conclusion
That’s all, folks. Hope the article helped you in getting all the information that you need.
