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Instacart Investing Made Easy: How to Buy Instacart Stock

If you’ve ever had groceries magically appear at your doorstep, you’ve likely crossed paths with the grocery delivery superstar – Instacart. But have you ever considered that you could be more than just a satisfied customer? You could actually be a part-owner of this trailblazing company!

Instacart isn’t just any stock pick; it’s a front-row ticket to the fast-paced world of grocery delivery, and boy, has it been on a rocket ride lately! Imagine this: while we were all navigating the twists and turns of the COVID-19 pandemic, Instacart was out there not just delivering groceries, but delivering growth, big time!

Investing in Instacart isn’t only about the numbers and tickers. It’s about grabbing a slice of the online grocery revolution. From busy parents to urban dwellers, Instacart has seamlessly integrated itself into our lives, saving us time and trips to the store. And guess what? You can be a part of that shopping cart’s journey.

In this guide, we’re ditching the complex financial lingo and breaking it down into plain English. Think of it as your trusty sidekick on this investing adventure. We’ll walk you through the steps, from setting up your account to hitting that magical “buy” button – it’s easier than picking out ripe avocados!

Buckle up, because we’re about to turn grocery runs into stock market fun!

What is the Instacart?

So, picture this: back in 2012, a trio of folks named Apoorva Mehta, Max Mullen, and Brandon Leonardo got together and cooked up Instacart. It’s like this grocery shopping wizard that zips around getting your groceries and dropping them at your doorstep. They set up shop mainly in the US and Canada, with their HQ hanging out in sunny San Francisco, California.

Instacart isn’t just a run-of-the-mill gig – it’s all about groceries, and boy, do they know how to make a buck! In 2021, they pulled in over a billion dollars.

Here’s the cool part: If you’re Team Android or Team iPhone, you’re in luck. Just hop on their website or snag their app; you’re connected to the Instacart universe. And who’s steering this ship? Well, that would be Fidji Simo, the big boss.

But here’s where it gets interesting: from a tiny crew of 200 back in April 2015, they’ve ballooned to over 3,000 employees. Talk about growth spurt! And guess what? When the world got hit by the COVID-19 storm, Instacart didn’t back down – they went on a hiring spree, bringing on board as many as 300,000 peeps to keep up with the grocery hustle.

So, how does this all work? You browse the virtual aisles of their partner stores, drop your grocery list, and voila! Personal shoppers swoop in, bag your stuff, and send it on its merry way to you. And this grocery party isn’t just in one neighborhood – they’ve spread their wings across the US.

And just when you thought it couldn’t get cooler, Instacart’s been playing the field – they’ve been buying and partnering with other companies left and right.

So, that’s the scoop on Instacart – a grocery-getting, revenue-rolling, growth-galore kind of crew that’s been changing how we get our food fix.

How to Buy Instacart Stock?

Looking to get your hands on Instacart stock? Well, here’s the deal: Instacart isn’t up for grabs on the stock market because it’s not a public company. In simple terms, you can’t just buy their stock like you would with Apple or Google.

Instacart Stock Availability:

  • Instacart stock isn’t traded publicly like big-name companies.
  • No straightforward way to buy their stock unless they go public (IPO).

Pre-IPO Marketplaces:

  • There are markets where you might find Instacart shares before their IPO.
  • Early investors or employees with stock options might offer shares here.

Investing in T. Rowe Price:

  • Rowe Price is a company that invested in Instacart.
  • Investing with them lets you indirectly tap into Instacart’s growth.

DoorDash Alternative:

  • DoorDash, known for food delivery, also does grocery delivery.
  • Investing in DoorDash gives exposure to the delivery market.

Target’s Shipt Connection:

  • Target owns Shipt, a service like Instacart for same-day delivery.
  • Investing in Target links you indirectly to the Instacart-like service.

Walmart Option:

  • Walmart runs its own grocery delivery service.
  • You can invest in Walmart through the New York Stock Exchange.

So, while you can’t grab Instacart stock directly right now, you’ve got other clever ways to ride the grocery delivery investment wave.

How to Invest in Instacart

Right now, Instacart is like a hidden gem – it’s not out there on the stock market with a symbol or a price chart that everyone can see. If you’re not a big-shot investor, you can’t just grab a piece of Instacart by buying its shares. That’s because it’s not yet available for regular folks like you and me to own directly. You usually need to be a venture capitalist or something fancy like that.

Getting your hands on Instacart stock is a bit trickier compared to companies you see on the stock market. You can’t just hop onto your investment app and hit “buy.” But, and here’s a silver lining, things might change down the road. There’s a chance they might decide to make their stock available to everyone, but that’s still up in the air.

There was some buzz in May 2022 when Instacart kinda-sorta hinted that they might go public through an IPO. But they didn’t spill the beans on any specific dates – they kept it hush-hush. Now, here’s the plot twist: despite folks thinking they’d go public in late 2022, news from the New York Times dropped the bomb that Instacart changed its mind. They decided to ditch their IPO plans for 2022. The reason? The market’s been acting all roller-coaster-like, and that’s got them rethinking their strategy.

So, for now, owning a slice of Instacart isn’t a simple click-away thing, and the IPO timeline is like a mystery novel that keeps getting rewritten.

The talk about Instacart going public has been happening for a while now.  But guess what? Instacart has come out and said, “Hey, we’re not going public in 2023.” They’ve put that rumor to rest.

How to Invest in Instacart IPO?

Looking to get in on the action of the upcoming Instacart IPO? Well, here’s the deal: while it’s the bit of a long shot for most regular investors, it’s not impossible.

Access Can Be Limited:

Sadly, the chances of your average investor snagging IPO shares are pretty slim. Usually, it’s the big-money clients of top investment banks who get first dibs on these sought-after deals.

Demand Matters:

The more people want IPO shares, the tougher it is to get them. The super popular IPOs that catch everyone’s attention? They’re the trickiest to get a piece of.

Your Broker Counts:

Your broker and your status as their client are a big deal. Different brokers have different connections with the folks handling the IPO, and that can affect whether you can even get in the game.

Your Assets Count Too:

How much money you’ve got with your broker isn’t just about bragging rights. It can actually impact your chances. Bigger clients tend to get priority when they’re handing out IPO shares.

Hold, Don’t Flip:

If you’ve got a history of quickly selling IPO shares for a profit (which is called “flipping”), it might hurt your chances next time. The folks in charge usually like investors who plan to stick around for a while, not just make a quick buck.

So, while the path to investing in an Instacart IPO might not be a walk in the park, it’s not impossible. Keep your fingers crossed, and who knows, you might just land yourself a piece of the IPO pie.

How to Buy Instacart Stock

Absolutely, here’s a step-by-step breakdown for retail investors who are eyeing lower-demand IPOs and considering how to buy Instacart stock:

1st Step: Download an Investing App

  • Head over to the App Store or Play Store, depending on your device.
  • Explore various investing or brokerage apps available.
  • Choose one that fits your needs and download it to your phone.

2nd Step: Create an Account

  • Open the app you’ve downloaded.
  • Sign up by providing the necessary details and linking your bank account.

3rd Step: Start Exploring

  • With your account set up, you can begin searching for the shares you’re interested in.
  • You can either invest in them directly or add them to your watchlist for now.

4th Step: Buy Instacart Stock

  • To buy Instacart stock, launch your investment app.
  • Look for the search option and find Instacart’s stock.
  • Click on the Buy button to move forward.
  • Fill in the details like how many shares you want and the type of order you’d like to place.

5th Step: For IPOs

  • If Instacart goes public with an IPO, look for an IPO option within the app.
  • This might be in your profile or a dedicated IPO section.
  • When you find the Instacart IPO, hit the Apply button.
  • Fill in the necessary information to submit your application.

Alternative Options:

  • Alternatively, if you’re interested in the IPO and want to work with a professional, reach out to a broker.
  • Brokers like Charles Schwab, E*Trade, Fidelity, and TD Ameritrade might have allocated shares for clients.
  • The broker will guide you on the available shares and the amount you can buy.
  • Keep in mind that specific requirements might be in place for this stage, similar to the pre-IPO market.

There you have it, a user-friendly guide to getting a piece of Instacart’s action, whether it’s through an app or with the help of a broker.

Overview of Instacart Stock Symbol:

Here’s a concise overview of different approaches to buying Instacart stock, both before and after its IPO:

Pre-IPO Market:

  • Pre-IPO markets offer a way to buy shares before a company goes public.
  • These markets source shares from early investors or employees and sell them to interested buyers.
  • Access to these markets is usually limited to investors meeting specific criteria.
  • Key players in this space include Forge Global, EquityZen, Nasdaq Private Market, and EquityBee.

Participating Through Investment Apps:

  • Some investment apps like Robinhood and SoFi Invest let users participate in IPOs on the first day.
  • This allows individuals to get in early before public trading begins.

IPO vs. Pre-IPO Shares:

  • IPO shares tend to be pricier than pre-IPO shares.
  • While investing in IPO shares is less risky, potential profits might be lower compared to pre-IPO.
  • IPO shares usually come with a lock-in period of 60 to 90 days, restricting their trade.

Post-IPO Market:

  • Getting IPO shares can be challenging for most individual investors.
  • Waiting for the IPO to complete is the primary way to obtain shares.
  • Access to high-demand IPOs is usually limited to investors with substantial brokerage accounts.

Realities of IPO Trading:

  • Buying stock at or below the IPO price isn’t always guaranteed, even for patient investors.
  • Sometimes, stocks like Uber’s, despite high expectations, have fallen on their first trading day.

This gives you a snapshot of the options and factors at play when considering investing in Instacart stock.

Instacart Publicly Traded Stock Options:

So, Instacart’s stock moves have caught some attention lately. Instead of going the usual route, they’ve been steadily lowering how much they say the company’s worth.

They’re saying that by valuing the company lower, it could make their stock options way more valuable later on. Plus, their employees get a sweet deal because they can snag more shares without breaking the bank.

But, of course, we won’t know the real deal until Instacart goes public with its stock and hits the market. Time’s gonna spill the beans on whether this move was genius or not.

Instacart Stock Price:

Instacart doesn’t have a stock price you can check on a public exchange because it’s not on the market yet. But here’s what we know so far:

Back in October 2022, word was that Instacart’s shares were going for about $38 each. But hang on, things changed a bit. By the end of December 2022, the value took a dip, probably putting the share price around $30.

Now, here’s the interesting part: the final price for the IPO will be set by the experts the night before the stock starts trading. When the big day comes, usually late morning or early afternoon, folks like you and me can finally buy Instacart stock.

But what’s the price gonna be? Well, it depends. The IPO price will be worked out by looking at stuff like how much the company’s worth and how many shares they’re selling. Once it’s public, Instacart’s stock price will move around based on all sorts of things happening in the market.

Invest in Instacart Valuation:

As of April 2023, Instacart is valued at $12 billion. Back on December 27th, 2022, they had actually dialed down their own value to $10 billion on the inside track. This lower number was used for figuring out how much stock to give to their employees.

But then, just a quick two months later, they did a U-turn and bumped it up by 18%. Back in October 2022, word was that the company was worth $13 billion, so they were clearly flip-flopping a bit.

If you rewind to March 2022, they had made a whopping 40% cut to their value, dropping it to $24 billion. They blamed the nosedive in tech stocks for that one. Not a shocker, since lots of tech companies—both public and private—were singing the same tune of trimming their worth in 2022.

Reasons to Invest in Instacart

Thinking about putting your money into Instacart? Here are some solid reasons why it might be a smart move:

First off, Instacart got in on the grocery delivery game early, and that’s given them a real edge. They did a study that found they were responsible for a whopping 70% of the new jobs in the grocery sector from 2013 to 2019. Not only that, they pumped up the revenues for grocery stores big time

They’ve also got friends in high places, teaming up with over 500 retailers. Like, they just joined forces with Kroger to make a digital corner store that delivers in just 30 minutes. And they’re all about giving you deals, affordable delivery, and even an option to swing by the store if you’re not into delivery fees.

Money-wise, they’ve already pulled in a cool $200 million and were valued at $17.7 billion. But there’s some buzz that if they go public (IPO style), that number could shoot up to $30 billion.

They’ve got some heavyweight backers too, with 36 investors—including big names like Andreessen Horowitz, Sequoia Capital Management, and Fidelity Management and Research Company—throwing $2.9 billion their way in 18 rounds.

Instacart’s not just sitting still either. They’re making moves, like snapping up a company into smart cart tech. And check this out: they’ve even got Goldman Sachs, the big financial player, in their corner to handle their IPO.

All these pieces add up to a pretty enticing picture. Instacart’s growing fast, they’ve got some heavy-duty partnerships, and the potential for a serious valuation bump.

Review of Instacart:

Pros of Instacart IPO

Cons of Instacart IPO

Possibility of buying IPO shares at a lower cost due to their affordability

Potential impact of market disruptions on Instacart’s future viability
Chance to tap into the growing trend of consumers shifting towards grocery delivery services

Possibility of a decline in the post-IPO stock price of Instacart

Company’s plan to introduce additional features that could strengthen its competitive position

Inherent risk of incurring losses associated with  investing in Instacart
Strategic investment in artificial intelligence, potentially boosting market presence

Potential labor issues and other challenges that could impact Instacart’s profitability



The Instacart IPO has its good and bad side. On the plus side, you could jump in without getting into the bank, thanks to the affordable shares. And with more people into grocery delivery, Instacart’s got a shot at growing. They’re also talking about adding cool new stuff and putting money into fancy tech, which could make them stand out.

But, don’t ignore the downsides. If the market goes nuts, Instacart’s plans could take a hit. And that stock price after the IPO? Well, it will be a rollercoaster. So, if you’re thinking about the Instacart IPO, get the homework done and think about how much risk you can afford, and then make the move.

Read the latest FINANCE here.

David Scott
David Scott
Digital Marketing Specialist .


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