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How to build a resilient business strategy in the face of the economic uncertainty in the UK

An economic downturn will occur in the inaugural quarter of 2023, according to a CNBC study of the prominent CFOs. Businesses must develop resilience and perseverance in their day-to-day operations to withstand any potential economic catastrophes as we confront a more unpredictable future. This entails planning for the unthinkable while simultaneously remaining upbeat and adaptable enough to seize any possibilities that may present themselves.

Businesses must plan for the long term and strengthen their resilience in challenging circumstances. As we all know, economies are cyclical; what rises must fall. We can still be ready for the future even though we can’t foretell it.

Is there a need for resilience?

Resilience is best described as a company’s ability to handle stress, regain essential functionality, and prosper under new conditions. Being resilient can be said as the most important ability if you are already running a company in UK or you are about to do a new company formation. Today’s corporate climate is getting more dynamic and unpredictable, making resilience is more crucial. This is due to several enduring pressures straining and stretching business systems, including increased global economic interconnection, quicker technological advancement, and more general challenges like rising inequality, species extinction, and climate change.

Economic Uncertainties

The UK government recently released statistics highlighting the problems affecting businesses: high inflation, decreased GDP projections, and a competitive employment market are all expected to persist in 2023. While price hikes continue to exert on goods, services, and other operational demands, expenditures may outpace revenue for many businesses. According to a recent AICPA & CIMA analysis, firms should be ready for the outcomes to remain resilient.

According to the Office for National Statistics (ONS), over four out of ten UK firms reported an increase in the prices of goods and services, and 30% of trade businesses plan to raise their prices from January 2023, primarily due to energy expenses.

The ONS reports that 65% of UK adults are spending less on non-essential items, even though consumer expenditure is still declining as of the cost of living problem. According to Glassdoor data, the unfavorable business outlook among UK workers in the tech industry reached levels of the pandemic in the last quarter of 2022.

Business Strategy, In the terrain of uncertainty

Think about the possibilities.

Making a list of what is feasible should be the first step in your “can do” company plan. Perhaps you can switch to conducting business online, look into new markets, or take advantage of the move to video conferencing to provide your clients with a novel and more intimate experience while they are at home. Come up with some strategic goals for the year for what you can do.

Keep your customers close at hand

Even though most companies profess to be customer-centered, the average rating for managing significant clients was just 3 out of 5. Since many firms have grown more internally focused over the past few years, you must pay closer attention to their activity and keep open lines of communication now more than ever. Failure to stay in touch could result in businesses being removed from supply chains, while a thorough awareness of needs could open up many opportunities.

Be prepared for the worst

It is concerning that the majority of the organizations continue to report having subpar disaster recovery strategies, despite many companies taking pride in their capacity to survive during the past few years. It is a fact that most organizations rely on intuition to survive the numerous obstacles that lie ahead.  One explanation for this would be that ambiguity makes it difficult to plan for a wide range of situations. To address this, a non-decision-making advisory board that intends to consider potential outcomes and offer guidance to the board might be established.

Get rid of anything that isn’t profitable

Most businesses acknowledge that they have resumed the pre-pandemic activities and the modifications made since. This has a significant adverse effect on productivity, results in the wasteful use of resources, and increases the cost base. Reducing the break-even point and increasing productivity may be accomplished by objectively evaluating all business operations to ensure they stay efficient and pertinent. Rebuilding business projections from scratch and determining if each cost is essential and adds value are two efficient ways to accomplish this.

Reorient your corporate strategy to a higher purpose

Increased market traction, higher innovation, lower staff churn, and improved resilience are all benefits of purpose-led culture growth. This could be a simple way to stand out in a competitive market amid attracting and keeping employees is one of the corporate concerns. Businesses should take the time to invest in their purpose-led culture, as this will help to engage current employees and attract new ones. Moreover, having a clear purpose and strategy will help to create a more cohesive team and improve overall performance.

Comparative analysis of competitors

Firms are finding it increasingly hard to survive in today’s business landscape, which means knowing exactly what you specialize in has never been more crucial. Due to potential customers’ cautious buying tendencies, only businesses that effectively communicate with their target audience and set themselves apart from the competition will succeed. Uncertainty inevitably causes competitors to alter their strategies, which may result in a change in market focus or the expulsion of other entities in the supply chain. Knowing your strengths and weaknesses, as well as the strengths and weaknesses of your competitors, is paramount in today’s market. Clear focus and understanding of your niche will help you identify and capitalize on opportunities. This will give your firm the edge it needs to succeed.


Although the UK economy is experiencing a roller-coaster, there are steps that business owners can take to future-proof their business plans even during these trying times. Many firms are rushing to fortify themselves against potential dangers as the nation emerges from a pandemic and enters what the Bank of England describes as the deepest recession in recorded history. Going into 2023, each organization will face a distinct set of conditions, and each business leader will require to establish their priorities for business planning.

IEMLabs is an ISO 27001:2013 and ISO 9001:2015 certified company, we are also a proud member of EC Council, NASSCOM, Data Security Council of India (DSCI), Indian Chamber of Commerce (ICC), U.S. Chamber of Commerce, and Confederation of Indian Industry (CII). The company was established in 2016 with a vision in mind to provide Cyber Security to the digital world and make them Hack Proof. The question is why are we suddenly talking about Cyber Security and all this stuff? With the development of technology, more and more companies are shifting their business to Digital World which is resulting in the increase in Cyber Crimes.


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