Have you ever decided to own a company? In fact, are you owning one right now? Well, then, how do you want your company to be looked up in the market? You don’t want to end up being one among the million, do you? Instead, many owners or entrepreneurs aim to become one in a million. They wish to become the sharks in the market. They just don’t want to survive but rather cruise. This is where employer branding comes into play. Most companies that are big in the market in the present day are well aware of this term and use it for their own good.
What is employer branding?
Have you ever heard about a huge firm or company? What is the first thing that comes into your mind when you recognize their names? Their products, team unison, work culture? That’s what employer branding is all about. You have to build your company as a brand name. You need to make sure that your team members are aware of the brand that they are working under and take that seriously. Employer Branding is basically treating your company as a brand, building a set of values and culture under it and promoting the same amongst the team members.
But are you doing employer branding?
We know your answer to this question. Those who are new to the corporate world or maybe experienced but new to social media and networking would surely reply negatively. But what if I say that every single company, even the smallest, has already built a brand name? That means that even unconsciously, we have always used employer branding. Whenever there’s a team working under you, no matter how talented, they’re directly influenced by the kind of brand that they are working under. The values and culture of your company affect your employees to a great extent, due to which most of the time, companies not having good employer branding end up having a staff that either leaves or does not take their job seriously.
How does employer branding directly impact the company?
Employer Branding plays a huge role in the success of a company. You don’t want to be stranded in the market with the public completely oblivious of your company. Neither do you want your employees to leave their positions in the middle of your projects for another company just to get better work experience. It is actually not about the salary and even not about the kind of work that your firm is supporting but the kind of work culture that you’ve fostered in your business and the values that you’ve promoted.
Employer Branding does not only help you get more talent and manpower at less than 50% cost but also get more investors for your business. In fact, poor employer branding can cause a loss of about 10% while hiring new employees and would even paint your company in such a bad light that no one would like to invest in your company.
How to improve employer branding
Improving employer branding is easy if you start paying attention to a few points:
- Plan a set of values and culture for your company. Advertise the same on various social media platforms.
- Start giving your employees some recognition and encourage positive criticism and constructive feedback as key tools in enriching the work culture. After all, no one would wish to work in a company that does not respect their efforts.
- Consider collaboration as one of the methods of increasing brand recognition in the market.
- Provide career guidance programs, training, and guidance to new employees and interns. Consider proper advertisements for those programs to attract more interns.
- Give your employees some space, as you need to understand that work is not everything in a person’s life and they have to balance a lot of things in their daily life.
- Give incentives to employees when they work well and reward them publicly for their contribution to give them a boost of energy and enthusiasm in their job.
- Try encouraging your employees to give feedback to understand where your company falls short. Also, encourage your staff to share positive experiences about their work and the company on social media (though the experiences must be honest and not just for advertising purposes).
- Start using search engine optimization as a tool to improve website traffic.
- Maintain communication with your audience on social media.
- Keep the application and hiring process simple.
- Keep communicating with new joiners and even those that are applying for a certain position in your company.
- Keep new employees aware of new changes and information.
- Update your website timely.
Conclusion
Therefore, employer branding can play a great role in the management of your company. Hence, to build a better reputation over the market and maintain a good workspace, employer branding is an important tool. You may have already built your company a brand name but timely change and maintenance is crucial for your firm’s growth and development in the corporate industry.
FAQs
What is employer branding?
Employer branding is the process of creating a positive and attractive image of your company as an employer. It involves building a strong reputation that attracts top talent and fosters employee loyalty.
Why is employer branding important?
- Attracts top talent
- Enhances employee retention
- Boosts company reputation
- Improves business performance
How can I provide a great candidate experience?
- Streamline the application process
- Provide timely feedback
- Offer a positive onboarding experience
How can I define my employer value proposition (EVP)?
- Identify your unique selling points
- Communicate clearly
How can I measure the effectiveness of my employer’s branding efforts?
- Conduct employee surveys
- Monitor online reviews
- Use analytics
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