If you want to create that buzz around your brand, then you will need to read this article till the end. Creating a buzz around a brand isn’t easy; specifically, you will require exceptional technical support to increase the reach, manage data, and measure the return on investment. In this article, we will be giving you a detailed account of some of the most attrative giveaway ideas to attract customers. Keep reading the article till the end!
Why Giveaways Are Important for Marketing Strategies?
Folks, before we give you some of the amazing giveaway ideas to attract customers, let me tell you why you must consider giveaways as important for marketing strategies. Giveaways are great for getting results as well as engagement throughout the customer journey. They can be used to support a lot of the brand’s marketing, right from supporting a product launch and boosting brand awareness as well as staying loyal to the customer base. They also help you capture the engagement of the audience through user-generated content.
Now that you have a good understanding of the importance of giveaways for a marketing strategy of a brand, head to the next section of the article to learn about the best giveaway ideas to attract customers
Best Giveaway Ideas to Attract Customers
If you want to boost your brand game, then you need to check out these amazing giveaway ideas for attracting your customers:
Buy One Get One Free (BOGO)
This is one of the most popular giveaway ideas for attracting customers. This is a great idea for boosting the sales of an ecommerce business. This is one of the best giveaway ideas that you can implement in your business, and it will aid in clearing the inventory and attracting more customers. This giveaway idea works best with fast-moving customers who use it regularly. These can be clothing, accessories, and so on.
If you are looking to clear out inventory for high-priced items, then you can run a “Buy three, get one free” campaign. One of the important tips to ace this giveaway idea is to create a sense of urgency. You can run limited-time offers and send alerts if the inventory is running low to boost purchases.
Brand Partnership Bundle
This is another one of the most popular giveaway ideas for attracting customers. In this strategy, two brands come together to create a product bundle, and this approach helps both brands tap into each other’s audience and gain more visibility.
One tip that you can use to improve this strategy for your brand will be to identify the right brand that you are looking to partner with. Make sure to find a brand that has a shared target audience and the products will complement each other. Do some research before you choose the brand to partner with
Give Free Product With A Purchase
Another one of the most amazing giveaway ideas to attract customers is to give free products when purchasing. This strategy will help you to promote a new product or any underselling product with ease.
You can easily create a small bundle for the new product with your existing ones, or you can also offer a free sample for a minimum purchase. One pro tip that you will need to keep in mind when you are looking to use this marketing strategy is to promote the offer. Clearly promote this offer across all your marketing channels and highlight the free item.
Scratch and Win Giveaways
I am pretty sure, you have atleast once used this giveaway strategy. This si quite a popular giveaway option. You can create scratch-and-win cards that fit your branding.
With this giveaway strategy you can see a significant drive in referral traffic. With scratch and win cards, the winners can refer the brand to their friends and they will be getting more referral traffic easily.
Seasonal and Holiday Themed Giveaways
This is one of the most popular giveaway ideas that brands can make use of. If you haven’t noticed, these are the campaigns where the brands will be providing some free products for specific seasons or holidays. This is a great strategy to drive engagement for your brand. One pro tip that you, as a marketer, need to keep in mind is to start planning in advance.
Plan the campaign in advance, and this way, you will get more time to run the promotions and execute them strategically. Also, make sure to give the message in a festive mood and do not lose the tone to something formal. When you keep the messaging festive, you will be creating an emotional connection with customers and will be getting to live up to the holiday spirit.
Product Bundle Giveaway
This is another amazing giveaway that you can choose to implement in your brand. Here, in this strategy, you will be able to create a small collection of relevant products, and you will be given any product for free. It will help you in two ways: firstly, it will increase the average order value as the customers will be looking to get the free products by buying the products in bundles, and secondly, it will help you in the promotion of the items that you will be given for free.
One important tip that you need to keep in mind is to have a flexible product bundling. You must give the customers an option to add or remove the products from the bundle as per their choice. This is so that they will not be dropping the bundle for 1-2 products that don’t match their interests.
Tag-a Friend Giveaway
Looking for some fun giveaway ideas to drive engagement to your brand if yes? Then you need to go for the tag-a-friend giveaway. Here, in this giveaway, the brand will be asking the participants to tag their social media connections on posts, and a randomly chosen participant will be getting the prize.
This is quite a fun way to engage customers. One pro tip that you as a marketer need to keep in mind is to keep the rules simple, not complicate the rules, and make sure to add detailed descriptions.
Why You Must Giveaway Options for Your Brand?
If you are wondering why you must consider giveaways for your brand, then you need to read this section entirely. Here are some of the reasons as to why you must resort to giveaway options for your brand:
Supports Product Launch
This is one of the prime reasons why you must resort to giveaways. Since giveaways offer a rapid and effective way to generate attention, especially when promoting products, giveaways also help spread the news about your product and increase awareness about the product. Giveaways make for a powerful platform for quickly capturing attention and creating momentum.
Increase in Brand-Recognition
This is another prime reason as to why you must resort to giveaway is because you will be getting an increase in brand recognition. Giveaways help in capturing the attention of your customers and leave a good feeling with your customers.
Growing Social Media
Another reason why you must resort to giveaways is you will be getting a good increase in social media. Growth in social media can be achieved with tag-a-friend giveaways. Each of the tags will act as a referral and will give good exposure to your brand for increasing your social media presence.
Conclusion
Giveaways are a great way to increase engagement, and with the above giveaway ideas, you will be able to attract a strong customer base. That’s all, folks. I hope the article will help you to get all the information you need.
Also Read:
