Over the years, Facebook has become more than just a social media platform. With over 3 billion monthly users, it is an ideal platform for businesses to establish a strong brand presence.
Further, Facebook offers incredible opportunities for eCommerce businesses to grow by connecting with their target audience through attractive social media content. Businesses today have started to embed Facebook feed on websites that help them impress their visitors and convert.
Thus, if you want to see significant growth in the conversion rate, incorporate Facebook marketing into your marketing strategy. Facebook marketing improves brand conversion by an average of 9.21%. Thus, you can enjoy its effective results with a strong Facebook marketing strategy.
If you need help figuring out where to start or how to strategize your Facebook marketing, this article is here to help.
What is Facebook Marketing?
Facebook marketing is a social media marketing strategy that brands use to advertise their products and services through their Facebook business page. Brands create their Facebook business page and use it as a second website to sell their products directly to audiences.
As part of their product promotion, brands create engaging product posts that include photos, videos, carousel posts, reels, etc. To further enhance engagement, brands can embed Facebook video on their website or other platforms to showcase their content. Additionally, brands use product posts to run Facebook advertisements, which is an intelligent tactic to maximize engagement.
10 Facebook Marketing Strategies For Solid Foundation Of Your Brand
93% of marketers mostly use the power of Facebook marketing for their promotion. So, the competition on Facebook is huge, making it essential to develop a strong marketing strategy to cut the competition and grow your business.
Are you thinking of starting from scratch? Hold on, it’s not needed anymore. Below, we have explained the 10 best Facebook marketing strategies to lessen the hassle. Let’s have a look at them.
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Establish a goal
Starting with a particular goal is always a good idea to guide your Facebook marketing strategy in the correct direction. Before starting, you must clarify a few questions that will work as a roadmap.
- What did you want to achieve from your Facebook business page?
- Did you aim to gain more followers or establish a solid online presence for your brand through Facebook marketing?
- Do you want to improve sales and engagement?
- Do you want to improve your reach?
Answering these questions will give you a more precise idea of your goals. Thus, when you start your Facebook marketing campaign, it will be easier for you to manage it, and your future marketing campaign will also become successful.
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Learn about your target audiences
You already know that Facebook has a massive audience of over three billion, but not all are your target audience. So, you need to identify the audiences that resonate with your brand for maximum engagement. Use Facebook’s Audience Insights tool to provide you with audience demographics. You will get information about people who have interacted with your page through followers, comments, likes, shares, etc.
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Create a content calendar
Strategies your Facebook marketing game as it is key to your long-term success. Before anything, you need to be consistent, which will give your Facebook business page reach and boost your brand’s visibility. Thus, it is crucial to create a content calendar and follow it. Use the content calendar to track updates to your Facebook business page. Moreover, you can check the schedule of the content to be posted and the contests & giveaways you are planning.
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The rule of social media content
There is a social media content rule you must know and use in your Facebook marketing strategy: the rule of thirds. This rule says that marketers should break down the time spent on social media in the ways explained below.
To listen: You must be all ears to your customers’ queries. It is crucial to understand what they need from your business.
Engage: Then, engage with your genuine customers. This will help you build a good online presence for your business.
Lead: It is always vital to lead your customers to your product through content.
Another rule is the 80/20 rule, which states that 80% of posts should be branded, educational, and informative, while the other 20% should be promotional.
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Set a particular time
As a marketer who wants to grow their business through Facebook marketing, you should know that posting at the right time is crucial. Experienced marketers know the benefits of it. The best days of the week to post for a brand are Tuesday through Friday. The best time to post is 3 AM Monday through Friday, plus Tuesday at 10 AM and noon.
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Engage more
In addition to consistency, engagement is the key element for your Facebook business page to grow. You should engage with the audience through posts frequently, which will help your brand appear more to your followers.
The Facebook algorithm loves it, but more importantly, you can build a positive rapport with your customers. Also, engage with other popular pages on Facebook that will boost the visibility of your Facebook page without investing a dime.
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Utilize Facebook ads
Take advantage of Facebook ads if you wish to boost the visibility and reach of your Facebook business page. Through dedicated Facebook ads, you can reach your target audiences. Be professional and create attractive branded photos with high-quality visual graphics. Then, run ads on Facebook using those posts that help to maximize your reach. Before running ads, set a particular budget for your campaign and track your ROI.
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Keep an eye on the data
After running your ad campaigns, keep tracking the data. It gives you in-depth insights into the activity of your ad campaigns. It will provide you with an audience demographic that helps you identify their interests and know them personally.
Collect data from Facebook’s Audience Insights tool. It provides you with exact data that will help you plan more targeted campaigns in the future.
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Involve your employees
Your employees are the best people to know about your brand and the best advocates for it. So, include your employees in promoting your brand on Facebook. Ask your employees to take over Facebook and other social media platforms to promote your brand. This tactic will grab your target audience’s attention and build trust.
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Utilize the power of reviews.
Online reviews are a powerful tool for any brand that can make or break a business. So, be mindful of your reviews. Smartly tackle the negative ones to not affect your business’s reputation. The positive ones are the stars of the show. Use them in your Facebook marketing strategy by incorporating a Facebook widget to display positive reviews and build a positive rapport with your brand. Revert to reviews, both positive and negative. While reverting, maintain a professional tone that doesn’t affect brand reputation.
Conclusion
It’s time to use Facebook’s vast space to grow your brand. More businesses are becoming aware of the benefits of Facebook marketing. As part of their marketing efforts, businesses embed Facebook feeds on website to gain better conversion.
If you are a budding business, it may be challenging to understand all the tactics used in Facebook marketing. We have explained ten Facebook marketing strategies to save you from starting from scratch. Read and understand each to use Facebook marketing best and grow your business.
What are you waiting for? Start the successful journey of Facebook marketing today.
